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Andrew “The Digital Drew” Schmidt
Works at ZOG Digital
Attended The School of the Art Institute of Chicago
Lives in Phoenix / Scottsdale


A list of 5 interesting user-generated content campaigns in the Indian digital marketing space
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- Bill Sterzenbach, Partner, Upward Brand Interactions
- Brian J Gregoire, Principal / Internet Consultant, WSI
This session on B2B marketing takes a deep dive into lead generation best practices as well as the emerging trends in B2B lead generation tactics. Get your questions answered by some of the leading B2B experts in this informal Q&A hangout.
This Hangout On Air is hosted by SEMPO. The live video broadcast will begin soon.
B2B Lead Generation 2015 and Beyond
Tue, September 22, 2015, 2:00 PM
Hangouts On Air - Broadcast for free

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Top 7 Tips For Email Marketing Success in 2015. Check Out the Graphic Here - #emailmarketingtips #tips  
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Go ahead & give it a LIKE if 80′s & 90′s movie clips & quotes, random music videos, Simpsons & general nostalgia tickles your pickle. 
Call The Cracker Factory. Ask for Janice. The number is (718) 498-1043. That's The Cracker Factory & They're in Springfield. I recently launched a Facebook community Page called "The Cracker Fa...
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REGISTER TODAY: #Forrester + #ZOGDigital Webinar Thurs 9/17 - Introducing a #Forecasting Tool for #WebTraffic & #Revenue from organic keywords
Get a sneak peek into ZOG Digital's Keyword Revenue Forecasting Tool and learn more during our webinar with Forrester Research on 9/17.
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Kids, play attention in school and get yourself a monetizable degree (for when reality meets dreams)!

You're likely not surprised I'm a fan of data driven decision making. :) This is such a wonderful example of that. The odds of making it in the NFL are tiny, 1.6%, and even then you'll be lucky to get three years out of it.  And, even if you make it that far, this is heartbreaking, you won't have enough to live on for the rest of your life!

What' you'll be left with though, almost surely guaranteed, is permanent damage to certain parts of your body (and your brain as it sloshes around in your cranium when you are hit).

There is a big human cost to the entire quest. A college education can certainly soften the blow (monetary, not physical).

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@SlideShare:#DigitalMarketing Program Evaluation, Maturation and Evolution  Click it! Do it! #integration @MikeCorak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing Today’s digital marketing world is evolving quickly. Keeping up to date with the late...
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FREE WEBINAR TODAY - 10am PST/1pm EST: Join Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook, and Mike Corak, EVP of Strategy with ethology, for a discussion on the top 8 social media marketing trends your company will want to watch, and actively engage in for 2014.
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Not putting miles on your Ferrari is like not having sex with your girlfriend so she’ll be more desirable to her next boyfriend
- Jim Glickenhaus
Not putting miles on your Ferrari is like not having sex with your girlfriend so she'll be more desirable to her next boyfriend - Jim Glickenhaus               &n...
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Between the mind that plans & the hands that build there must be a mediator, & this must be the heart – Metropolis (1927)
create complete Digital Marketing Plans for brands based on their consumers' needs.
Bragging rights
2 kids, 2 dogs
  • The School of the Art Institute of Chicago
    Visual Communications, 2000
  • LURC - Loyola University Rome Campus, John Felice Rome Center
    Art History, 1998
  • Loyola University of Chicago
    Visual Communications / Studio Art, 1998
Basic Information
Other names
The Digital Drew
Digital Marketing Strategy
Digital Marketing Strategy: Brand Management, Consumer Behavior, User Experience, Content Strategy, SEO, Local Search, Social Media, PPC, Display, eMail/Lifecycle, Mobile Experiences, and Analytical Insights that tie it all together!
  • ZOG Digital
    Director, Digital Marketing Strategy, present
  • Ethology
    Sr. Digital Marketing Strategy Manager, 2011 - 2015
    I joined Ethology as a startup and was instrumental in building it from 7 to 70+ employees. As the Sr. Manager of Digital Marketing Strategy, I oversaw the daily activities of the strategy department, which included the content and research teams. I was essential in creating company processes and protocols, as well as defining company culture.
  • iCrossing
    Sr. Search Strategist, 2005 - 2011
    • Trained and managed account teams • Established strong client relationships and highlighted positive return on investment to ensure client satisfaction • Created custom search strategies, improved deliverables and streamlined processes • Increased clients' brand visibility by augmenting keyword usage, targeted linking and implementing tailored solutions • Enhanced linking and local search campaigns with innovative techniques • Educated clients on best practices and worked in conjunction with technical teams to resolve obstacles • Recommended usability enhancements and calls to action for consumers • Provided global optimization strategies • Leveraged social media to effectively manage brand reputations and suppress competitor visibility
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Phoenix / Scottsdale
Rome - Chicago