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Andrew Mueller
Works at TechRaising
Attended UCSC
Lives in Santa Cruz, CA
364 followers|78,429 views
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Andrew Mueller

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Looks like the investment is there... but will the revenues roll in? I've tried some of these services. Anyone else? What did you think?
Because of poor app design and lack of in-app purchase capabilities, grocery stores and restaurant chains remain an area of huge opportunity for new challengers.
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Andrew Mueller

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Dubrovnik is magical — this is just a glimpse of it's full glory!
 
My first post here. Taken last week while on holiday in Dubrovnik.
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amazing!!!
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Andrew Mueller

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JoeJowejoeooomgi9i
I'm writing this on a porch overlooking a garden of berries, flowers, and unsprouted vegetables of dubious variety to my untrained eye. Next to the garden, bees hover over a collection of white box...
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Tabletop hot rod rolls into Capitola
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If your website is not optimized properly for Mobile you will likely get dinged by Google in search results. Good or bad?
 
Google says if your pages aren't providing a good experience for mobile visitors, they aren't going to rank as well in Google Search, in the near future.
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Have him in circles
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What do you think of this assessment and the 5 rules?
The CEO of data giant Acxiom wants industry to adopt standards for marketing data use and consumer privacy control.
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Late Night in Budapest — Some Authentic Hungarian Culture...
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+Marcus Abundis Glad to hear it :)
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JoeBen is an interesting guy with no shortage of energy or imagination!
I'm writing this on a porch overlooking a garden of berries, flowers, and unsprouted vegetables of dubious variety to my untrained eye. Next to the garden, bees hover over a collection of white box...
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Chicago water art at night
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Andrew Mueller

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Classic
 
This Is Not Facebook

I've been noticing that over the past few weeks that quite a few people have been migrating to here from Facebook, which is great! Welcome to all of you! To help your experience here, I'm going to help you by explaining what G+ is and, most importantly, what it is not.

I'll start with the latter. As you guessed from my title, this isn't Facebook. What I mean by that is that Google+ isn't the place you come to reconnect with old friends, people you knew (and didn't give a shit about then either) in high school, or people you hung out with in college. For the most part, those people aren't here. They're on Facebook, and despite the fact that Zuckerburg and company regularly disregard their privacy, think they're too stupid to make choices for themselves (EdgeRank), and show a general disregard for anything they'd want to see done with the service (instead catering to advertisers), they're comfortable there. They're not going anywhere.

So, if you come here, try to find some of these people, maybe find a few, make a few posts and don't get any feedback, you're going to go right back to Facebook complaining that G+ is boring.

You will also have missed what Google+ is about. To sum it up as simply as I can, Facebook is where you connect with old friends. Google+ is where you find new ones.

See that search bar at the top of your screen? Unlike the site on which you're accustomed to spending your time, the one here is actually useful. Interested in poetry slams? A quick search up there (https://plus.google.com/s/poetry%20slam) will show you who else shares those interests. Photography? No sweat (https://plus.google.com/s/photography). Harry Potter? Twilight? True Blood? Pottery? You'll find it here.

Take a few of those people that share your interests. Add them to your Circles. Interact with them. Post things here about the things you're interested in. The more you do that, the more you'll start to see where G+ shines, why it can do what no other network before it could do so very well.

And for God's sake, fill out your profiles! Really can't stress that enough. If you circle someone, chances are they're going to check your profile (I always do). If there's nothing there telling them why they should circle you back, it's likely that they won't. It really doesn't take all that long to type a few lines about who you are and what you're interested in. Feel free to see mine as an example (someone can see that and know exactly what I'm about without ever having to see a single post from me).

Oh, and don't be afraid to comment on the post of someone you don't know. People make posts public for a reason; to encourage interaction with as many people as possible.

Let me give you a couple of people to add to a Circle to get you started. +Natalie Villalobos is a given; she's a Community Manager here on G+, and will always keep you in the loop on cool things that are happening around here. +Daria Musk is another one to keep an eye on; she's practically the Official Singer/Songwriter of Google+.

The more you're here, the more you'll meet people that you find interesting and decide to add them. The more you interact with them, the more fun you'll have here.

Edit: Oh, can't believe I forgot this one. DO NOT ASK HOW TO WRITE ON SOMEONE'S WALL! There is no Wall. This isn't Facebook. Leave that mentality behind. You cannot post anything on someone's page. If there's a post you want them to see, tag them in it, and it will appear in their notifications.

2nd Edit (4/27/12): I'm re-posting this because I have a few things to add, mostly involving Hangouts. While many of us use this feature a lot (I'm in no less than three Hangouts daily), I've noticed some of you seem to be scared of them. Trust me; don't be. You've got nothing to lose and everything to gain by just jumping in and meeting people. Even if the Hangout isn't necessarily 'about' a particular subject, just jump in!

Here, I'll even help: http://goo.gl/NJUQP

Pick a Hangout, and join it. Just go for it, give it a shot. It's not like you're doing anything useful today, and besides, what have you got to lose?

Edit: Oh, people, this should help you out a bit too. Any Hangout that isn't On-Air you can join from most mobile devices with a front facing camera. That includes the iPhone 4, the iPhone 4s, and just about any Android device with a front camera and an Android OS of 2.3 or higher. I've become fond of joining Hangouts from my Evo 4G.
That's all I got for now, so again, welcome to Google+, and I'll catch you all later.
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All the reasons I love G+
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Work
Occupation
I help senior executives and their teams to understand and incorporate emerging digital technologies into their business strategies, focus their communications for target audiences, and build deep relationships with customers and partners. Areas of focus include: Strategy and Technical Integration, Social Media, Business Planning, Integrated Marketing, and Operations.
Employment
  • TechRaising
    Co-founder, 2011 - present
    TechRaising was founded in 2011 to support local communities to create sustaining tech ecosytems. We aim to provide the space and support for individuals to gather, collaborate, build, promote, and gain momentum for their ideas.
  • Well Made
    Co-Founder / COO, 2013 - present
    Private Startup Incubator
  • Mueller & Co.
    CEO, 2004 - present
    I help Companies and Organizations Create and Implement Integrated Internet Marketing Strategies
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Santa Cruz, CA
Previously
New York, New Jersey - New York, New Jersey, Delaware, Hawaii, Budapest, LA, From a backpack travelling around the world
Story
Tagline
Problem Solver, Critical Thinker, Change Agent. Co-founder of TechRaising. CEO Mueller & Company. Have Camera Will Travel. Believer in Well Made Things.
Introduction

Strategist, Critical Thinker, Change Agent, I help CEO's and Executives devise and implement business strategy and tactics that capitalize on emerging opportunities.

14 years of experience developing products, partnerships, and devising and executing strategy for Fortune 500 companies and multiple startups with the most recent 5 years focused on social media, internet marketing, and customer and audience development. 

Results driven analytical style leads to accurate assessments and effective problem solving. Asks the right questions, identifies opportunities, accesses risk, and designs strategically aligned initiatives that deliver great user experiences. Provided strategic guidance to senior executives and their teams at: CA Technologies, General Electric, and Deloitte. Proven program management and hands-on tactical execution at CA Technologies and multiple smaller companies and start-ups.

Recognized as a social media thought leader, was quoted in the Wall Street Journal, presented social media strategy workshops for Silicon Valley American Marketing Association and California SBDC, and guest lectured USC graduate class in advertising.

Specialties

* Strategic Planning and Implementation
* Identifying/Capitalizing on Emerging Opportunities
* Integrated Marketing including Branding, and Positioning
* Social Media Strategy and Tactical Delivery
* Content Development, Management, and Delivery
* Strategic Communications
* Community Building and Engagement
* Business and Brand Strategy
* Business Development 
* Building Strategic Relationships and Alliances
* Start up Management
* Creative Problem Solving

Education
  • UCSC
Basic Information
Gender
Male
Andrew Mueller's +1's are the things they like, agree with, or want to recommend.
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