This marks the first video in a new series called “The Brief: The Business of Digital Marketing”, in which Andrew Milne will be talking with experts across the business world about trends and hot topics in technology and digital marketing. Today’s subject: Canada’s Anti-Spam Legislation (CASL), which comes into effect on July 1, 2014.
In one of our recent videos, we talked about Canada’s Anti-Spam Legislation (CASL), and brought forward some ideas and resources for how to survive this ground-breaking law as a Canadian business. What we found, though, the more we dug into the subject, is that there are a lot of grey areas around the legislation, so we decided to talk to a legal expert to get their perspective. We hope you find this interview with lawyer Porter Heffernan of Emond Harnden Law as useful as we did at figuring out how this applies to everyone both inside and outside the corporation.
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