Not sure what I make of AT&T using the Cricket brand rather than its self-made Aio Wireless or GoPhone brands. Cricket doesn't really have a positive brand equity — at least Aio Wireless was a neutral play since nobody really knew it.
AT&T completes Leap Wireless purchase, will now use Cricket brand for prepaid instead of Aio Wireless
Cricket customers have grace period before needing to move to a new phone and plan; Aio Wireless customers will see no changes Just eight short months after agreeing to buy Leap Wireless, AT&T has closed the deal that brings the prepaid carrier under its big corporate umbrella. And if you were one of the few people who thought AT&T wouldn't quickly mix things up after the...
They may not have a great reputation, but here in South Texas it's the service to go if you are short on bling bling. It helps at least here that their speed is good and there a good number of stores where you can do your payment and purchases. ATT may phase them out on the long run.
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