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Andrew Mackenzie
Works at Google
Attended Dalhousie University
Lived in Toronto, Ontario, Canada
1,682 followers|951,827 views
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Andrew Mackenzie

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Started with this...ended with this. #countystyle
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New millennial research into their love of food and technology and how it's fundamentally changing their behavior. #thinkwithgoogle   #lovefood  
Millennials bring their “try it” attitudes and their mobile devices to the kitchen. Smart brands want in on all phases of their cooking experience.
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Canada Day weather promises to be awful but there's a 100% chance of excellent food. #schwartzs #ocanada
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Ostensibly buying a light, in reality creating #stilllife
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Friday night, sunset. Fishing obsessed. #canada
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Talk about a disruptive technology. I agree with +Yonatan Zunger​ that the message we get from this French action explains a lot about why Uber exists, and thrives. #viveleuber #vivelelibrechoix
 
This sort of thing makes me feel more positively towards Uber than pretty much anything else does.

I think that what the taxi business as a whole has been doing for years has been wrong -- and now that it's falling apart, it's dumping the burden of that on the individual drivers, and telling the drivers that they can only protect themselves through violence, because the industry sure as hell isn't going to help them.

Taxis in most cities are artificial monopolies. Drivers have to pay in to get access to that -- the 240,000€ sum in Paris is actually not even close to the worst. (In New York, taxi medallions can easily run $1.3M) Individual drivers can't afford that, obviously, so they have to either rent medallions or take giant loans in order to buy their own. The profit went to the people owning the medallions.

This was a workable business for individual drivers for exactly as long as the monopoly was in place. And the business worked out just the way monopolies always did; taxi service is terrible. I expect that, when I get into a taxi in most places, at best the experience will be somewhat unpleasant; at worst, the driver may get lost, or attempt to cheat or rob me. If I try to call and order a taxi, that translates to "in 30 minutes, a taxi may or may not show up." Every bad thing I've ever heard said of Uber drivers has been no less (and no more) true of taxi drivers.

Uber has been basically breaking this monopoly. And from the perspective of everyone but the taxi industry, that's great; people get a (much) better service (much) cheaper. 

For the taxi industry, it's a catastrophe, but a catastrophe of its own making: it's imploding because it's taken comfort in being a regulated monopoly for so long that it forgot how to compete. So it's going to collapse, and most of the jobs in it are going to disappear because the businesses are going to disappear.

However, unlike most monopolies, the taxi industry has done a very thorough job of pushing the risk onto its lowest-level employees, by treating them as not just contractors, but contractors who had to own a special zero-value item. (At least Uber drivers only have to own a car; if Uber folded tomorrow, they'd still have a car.) The taxi companies own shockingly little of the risk; they may go out of business, but it's the individual drivers who often have huge loans that won't magically disappear if the value of a medallion plummets.

And the taxi industry isn't making any attempt to help. I haven't seen a single taxi company anywhere attempt to compete with Uber on service. Nor to think through protections for its employees. Instead, it's telling its drivers that if they want to have any financial future at all, it's their responsibility to stop Uber.

And so what happens? Violence in the streets. Petty thuggery, because the industry wants to offload even the risk of fighting its foes onto its workers. 

So I have exactly zero sympathy for the taxi industry. I have somewhat more sympathy for the drivers affected, but that's ultimately limited by the fact that none of what I described above was ever secret; the drivers got into this game knowing what it was. And it's even more limited when the taxi drivers' response seems to involve not just trying to shut down a city, but taking competing drivers hostage, or assaulting drivers and passengers alike.
French taxi drivers today blocked roads to airports and train stations in Paris, as part of a nationwide protest against Uber. Thousands of drivers are expected to participate in today's strike in...
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Andrew Mackenzie

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Love today's Doodle. Happy Canada Day! #GoogleDoodle
https://g.co/doodle/hyngu6
Happy Canada Day! #GoogleDoodle
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Summer. Tired boy sleeps while his chums churn Lake Ontario's cool waters. A frisbee afly and their sturdy boat awaits another pirate turn. This is the stuff I share only on G+ but looking through my feed I have grave thoughts about the vitality of a platform I helped launch. Has the season of Google's social layer passed beyond the promise when the bell rang four years ago and released us unfettered into an endless summer, or is there still potential for mature growth before the real world intrudes again? #googleplus #hope
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Took the family to the church strawberry social with tea and sandwiches. Nice homemade bread & butter pickles too. #countylife #strawberrysocial
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The early bird gets the worm. And, the worm gets the world's smallest fish. #canada #fishing
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Internet radio? Not at the cabin. +CBC Radio One​ old-school style. #canada
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Yep. no need to scan. ))
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Smart creatives steal with pride but need the best inspiration first. #thinkwithgoogle   #goodideasinspireothers  
 
Viewers spent a lot of time watching the top Leaderboard ads...A LOT of time! goo.gl/QYLjPN #CannesTopYTAds #CannesLions
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Have him in circles
1,682 people
kennedy ibeawuchi's profile photo
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Education
  • Dalhousie University
    Commerce & Economics, 1987 - 1991
Basic Information
Gender
Male
Story
Tagline
Lifelong passion for ideas. Sometimes Creative Director with Google with minor in economics and hotdogs.
Introduction
Hi, I'm Andrew Mackenzie. I split my time between Toronto, Canada where I work and live with my lovely partner Rebecca, and our chicken coop in the Sandbanks Provincial Park. The park is located in Prince Edward County where our wonderful boys can often be found poking a campfire or burying each other on the beach. 
Work
Employment
  • Google
    Sometimes Creative Director, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Toronto, Ontario, Canada - New York, NY - Madisonville, Kentucky - Zurich, Switzerland - Strasbourg, France - South Norwalk, Connecticutt - Picton, Prince Edward County, Canada
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Being a new arrival to any community let alone a small, insular one like Prince Edward County is difficult at the best of times. Now imagine you're a hotshot young mover and shaking from the "big city" buying a historic property to use as a platform to introduce your unique brand of programming and engagement. As the Spanish would say, "Dios mio!" Fast-forward from the Drake Devonshire's 2015 fall launch and we can already see that their commitment to the County, their thoughtful partnerships and genuine earnestness in being a good neighbor are being recognized by visitors and residents alike. I'm not surprised at all. A long-time fan of their flag-ship Toronto hotel I am familiar with their passion for hospitality and the arts. Not a night goes by that there isn't some form of food, music, arts or community event hosted in their city bar, restaurant, cafe, skydeck, event space or rooms and the fans that gather to enjoy the programming. Now the same thoughtfulness is found in Wellington, Ontario (a 2.5 hour drive from Toronto or Ottawa) and rather than Queen West's gritty cityscape, the views from their windows are Lake Ontario and the edge of the famous Sandbanks beaches. The renovated inn is full of beautiful and often surprising design details, the new Pavilion promises to be the place to experience flights of local wines (some of the best in the country and in some cases even world beating), and the kitchen under the sound hand of creative local-focused chef Matthew DeMille is already taking advantage of the abundance of the County's harvest of fresh everything. Those lucky enough to experience the start-up phase witnessed flashes of brilliance as the Drake Devonshire finds its footing and 2015 promises to be a banner year of fresh programming, sincere partnerships and surprises galore as the Inn and the community find a natural rhythm. High-points: Friday after-work drink on the lake patio, anything from Chef DeMille's comfortable local-focused menu (especially the burger using butcher Ted Aman's fresh ground beef and lamb from literally across the street!), a wander from room-to-room and the grounds to experience the inn's artwork (paintings, sculpture, furniture etc.), 86'd in the County nights with clever themes from County-steeped Ivy Knight, and especially an overnight to experience unique rooms in close proximity to a well-spent evening of eating and drinking–be sure to grab a bike from the rack and a map from the frontdesk and explore the local area. City in the County is the theme but exceptional attention to a visitor's experience is the promise that won't disappoint.
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Public - 5 months ago
reviewed 5 months ago
Beautiful little reminder of Paris. Although their sweets seem lovely it's their petites sandwiches that makes this a Toronto lunch secret. Small but big on taste, 3 for $10 so you can grab a bag and picnic in Walnut Park for a brief escape.
Public - 8 months ago
reviewed 8 months ago
Have heard so many great things about The Stockyards from the first moment they were opened. Specialty is bbq but the burger benefits from the same commitment to meaty excellence. Tiny, hip space but not a lot of room so may be better to arrange take-out. Years later it is still going strong which is rare, definitely an "instant classic".
Public - a year ago
reviewed a year ago
Third Toronto location (College and Roncesvalles no 1 & 2) for this simple, Italian focused family food resto. Think Burgers Priest, or Porchetta of Italian but not as sandwich focused as the timeless California's but popular and neighborhoody.
Public - a year ago
reviewed a year ago
29 reviews
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Their wines are considered some of the best in Ontario, in Canada. The property is very close to the falls and the highway systems that converge but surprisingly you feel like you're in the country when you arrive. The owners demonstrated their respect for work done well with the beautifully restored buildings and a thriving snackbar, think oysters and prosciutto, has become a gathering place for locals who want to share a glass of wine and some laid back company.
Public - a year ago
reviewed a year ago
Funky little corner diner. Handmade everything with what appears to be a great deal of care and craft. Tried the burger, messy and gooey with a great bun-to-meat ratio. The caramel salted milkshake was a winner too. On the way out noticed the chef/owner was preparing a wicked looking corned beef. Well worth a return visit.
Public - a year ago
reviewed a year ago
Another addition to the Table 17 collection of Leslieville spots. Unlike its sibling Ascari which shares a strong culinary pedigree with T17, a restaurant with thoughtful, talented kitchen, Hi-Lo is a small, quirky bar. Think dive-themed with requisite pinball machine and 80's arcade games. Smart cocktails, local craft beers, smarter than the average bar staff and a collection of hipster parents with a sitter and date-night, or on the prowl for the next ex. Fun.
Public - a year ago
reviewed a year ago