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Andrew M. Smith
Works at Eyemaginations, Inc
Attended Roade Sports College
Lives in Reisterstown MD
1,131 followers|23,259 views
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Andrew M. Smith

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New Blog Post, Eyemaginations off to Boston for a big trade show called ASCRS, I will not be going to this one, manning the marketing ship at the office :-)
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Andrew M. Smith

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Andrew M. Smith

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After 12 years, 6 months, and 15 days, Wednesday was D-Day for Microsoft’s Windows XP operating system. Microsoft says it will no longer provide security updates, issue fixes to non-security related problems or offer online t...
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Good Monday morning, so looking forward to some snow tomorrow :-) #optometry #ophthalmology 
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People
In his circles
2,899 people
Have him in circles
1,131 people
david pinto's profile photo
Marco Muzzi's profile photo
Rocky Mackintosh's profile photo
Raul Lazar's profile photo
Clive Felgate's profile photo
Justice Mitchell's profile photo
Hartley B Singer's profile photo
Hong Phuong's profile photo
Work
Occupation
Digital Marketing Manager
Skills
Digital Marketing | Marketing | Social Media Marketing | Lead Generation | B2B | Social Media Strategy
Employment
  • Eyemaginations, Inc
    Digital Marketing Manager, 2014 - present
    Responsible for planning, development and implementation of all of the company’s digital marketing strategies, marketing communications, that will improve/enhance company awareness, engagement and lead generation for new customer acquisition. Strategy includes fully integrated lead generation campaigns, content curation, SEM, SEO, Social Media campaign across multiple platforms including mobile, Google Adwords, LinkedIn Advertising, earned/paid media, website upgrade for blogging, developing reporting and analytic capability to measure KPI's, email newsletters, retargeting, customer surveys and understanding buyer personas. Responsible for content writing, content creation, editorial direction, design, production and distribution of all internal and external publications. Created and used an editorial calendar within CRM for content scheduling across Social Media. Used analytics tools to measure success, including Google Analytics, Hootsuite, SumAll. Defined and managed marketing budget. Assessed, analyzed ROI across channels and adjusted strategy where required. Designed and deployed email marketing campaigns through Pardot CRM and tracked results. Created content for the company’s blog subscribers and website visitors. Maintained the company website to improve search engine results, attract visitors, and convert visitors to leads. Worked alongside CEO/President/Director of Sales to increase volume of high-quality inbound leads. Ensured consistent use of branding guidelines.
  • Sales Focus Inc
    B2B Marketing Manager, 2013 - 2014
    The Marketing Manager is responsible for planning, development and implementation of all of the Organization's (SFI's) marketing strategies, marketing communications, and public relations activities, both external and internal. Also oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization. Responsible for creating, implementing and measuring the success of: • a comprehensive marketing, communications and public relations program that will enhance SFI's image and position within the marketplace and the general public, and facilitate internal and external communications. • all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth. Ensure articulation of SFI's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external. Responsible for editorial direction, design, production and distribution of all SFI's publications. Coordinate media interest in SFI and ensure regular contact with target media and appropriate response to media requests. Act as SFI's representative with the media. Coordinate the appearance of all SFI print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Car Finders of Maryland
    Digital Marketing & Social Media Manager, 2012 - 2013
  • Hav-A-Lawn & Garden
    Social Media Community Builder, 2009 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Reisterstown MD
Previously
Frederick MD - Taipei Taiwan - Singapore - Leicester England - Northampton England - London England
Contact Information
Home
Mobile
301-639-1443
Email
Story
Tagline
Digital Marketing Manager
Introduction
Digital Marketing Manager for Eyemaginations.

I thrive on creating digital marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. My approach is focused on customizing the marketing strategy to the most relevant buyer persona, then delivering valuable, relevant content through social platforms, based on our brand, audience needs and wants, business imperatives and key challenges. This includes creating and curating different content offerings, managing the delivery through professional social media tools such as Hootsuite, engaging with online communities and customers as well as collaborating with internal staff and outside vendors.

I love the net as well as technology and I've spent the last decade dedicating my career to digital marketing. I started when Facebook first opened up, then joined Twitter, then moved into social media marketing as well as search engine optimization, email marketing, mobile, PPC, CRM and data analytics. Over the last 7 years, I have been fortunate enough to have the opportunity to develop integrated digital marketing solutions for companies of differing industries, size and goals.

Specialties: Social Media | Digital Marketing | B2B | Inbound marketing | Social media marketing | Social media strategy | Content Curation |  Lead generation | SEM | SEO | Emerging and new media | Marketing | Marketing communications | Marketing strategy 


Bragging rights
http://www.washingtonpost.com/blogs/44/post/white-house-tries-to-stay-connected-with-top-tweeters/2011/07/22/gIQAyJJ6TI_blog.html#pagebreak
Education
  • Roade Sports College
    1979 - 1984
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
In a relationship
Andrew M. Smith's +1's are the things they like, agree with, or want to recommend.
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