- Eyemaginations, IncDigital Marketing Manager, 2014 - presentResponsible for planning, development and implementation of all of the company’s digital marketing strategies, marketing communications, that will improve/enhance company awareness, engagement and lead generation for new customer acquisition. Strategy includes fully integrated lead generation campaigns, content curation, SEM, SEO, Social Media campaign across multiple platforms including mobile, Google Adwords, LinkedIn Advertising, earned/paid media, website upgrade for blogging, developing reporting and analytic capability to measure KPI's, email newsletters, retargeting, customer surveys and understanding buyer personas. Responsible for content writing, content creation, editorial direction, design, production and distribution of all internal and external publications. Created and used an editorial calendar within CRM for content scheduling across Social Media. Used analytics tools to measure success, including Google Analytics, Hootsuite, SumAll. Defined and managed marketing budget. Assessed, analyzed ROI across channels and adjusted strategy where required. Designed and deployed email marketing campaigns through Pardot CRM and tracked results. Created content for the company’s blog subscribers and website visitors. Maintained the company website to improve search engine results, attract visitors, and convert visitors to leads. Worked alongside CEO/President/Director of Sales to increase volume of high-quality inbound leads. Ensured consistent use of branding guidelines.
- Sales Focus IncB2B Marketing Manager, 2013 - 2014The Marketing Manager is responsible for planning, development and implementation of all of the Organization's (SFI's) marketing strategies, marketing communications, and public relations activities, both external and internal. Also oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization. Responsible for creating, implementing and measuring the success of: • a comprehensive marketing, communications and public relations program that will enhance SFI's image and position within the marketplace and the general public, and facilitate internal and external communications. • all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth. Ensure articulation of SFI's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external. Responsible for editorial direction, design, production and distribution of all SFI's publications. Coordinate media interest in SFI and ensure regular contact with target media and appropriate response to media requests. Act as SFI's representative with the media. Coordinate the appearance of all SFI print and electronic materials such as letterhead, use of logo, brochures, etc.
- Car Finders of MarylandDigital Marketing & Social Media Manager, 2012 - 2013
- Hav-A-Lawn & GardenSocial Media Community Builder, 2009 - 2012
I thrive on creating digital marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. My approach is focused on customizing the marketing strategy to the most relevant buyer persona, then delivering valuable, relevant content through social platforms, based on our brand, audience needs and wants, business imperatives and key challenges. This includes creating and curating different content offerings, managing the delivery through professional social media tools such as Hootsuite, engaging with online communities and customers as well as collaborating with internal staff and outside vendors.
I love the net as well as technology and I've spent the last decade dedicating my career to digital marketing. I started when Facebook first opened up, then joined Twitter, then moved into social media marketing as well as search engine optimization, email marketing, mobile, PPC, CRM and data analytics. Over the last 7 years, I have been fortunate enough to have the opportunity to develop integrated digital marketing solutions for companies of differing industries, size and goals.
Specialties: Social Media | Digital Marketing | B2B | Inbound marketing | Social media marketing | Social media strategy | Content Curation | Lead generation | SEM | SEO | Emerging and new media | Marketing | Marketing communications | Marketing strategy
- Roade Sports College1979 - 1984
- Slideshare (current)
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