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Using bid adjustments in AdWords can change the game. 

Read about the new options you have for adjusting your bids and why you should pay attention: 

http://www.searchenginejournal.com/how-to-use-bid-adjustments-to-get-more-out-of-your-adwords-enhanced-campaigns/66548/
With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about how to upgrad
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+Andy Holden You're absolutely right, Andy.. It's a serious concern and should have been addressed. Can't believe I forgot about it. 

It goes right up the alley with remembering to compare your results after initiating any bid adjustments. I've seen performance increases after decreasing night time and morning bids for one Client while the same change for a similar Client caused a decrease in performance. 

Thanks for reminding me! 
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