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Andrew Lolk
Paid Search/Social marketer, speaker, agency owner. Founder SavvyRevenue.
Paid Search/Social marketer, speaker, agency owner. Founder SavvyRevenue.

Andrew's posts

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Value of a #1 Google Ranking Down 37% in Two Years? | WordStream Interesting case from WordStream Elisa Gabbert

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26 avancerede AdWords fejl webshops begår:

En af de største fordele bureau marketers har over in-house marketers er, at de arbejder med langt flere konti, der er spredt over forskellige industrier på regelmæssig basis.

Jeg tænkte, at det var på tide at trække på denne erfaring og skrive et indlæg om nogle af de største fejl jeg har set i ehandelskonti igennem tiden.

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Not your standard blog post:

- 8,000 words
- 26 advanced mistakes with explainers and tips

Are you making any of these?

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“There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.

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Are you still running last click? "Data-driven attribution delivers better results than last-click" #ppc

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Powerful stuff "Coming Soon: Similar Audiences for Search Campaigns [Data]" #ppc via WordStream

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26 Advanced AdWords Mistakes Most Ecommerce Advertisers Make

One of the key advantages agency marketers have over in-house teams is the vast number and variety of PPC accounts they see on a regular basis.

I thought it was time to put all that experience to good use and share the most damaging AdWords mistakes I’ve seen in ecommerce accounts:

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How to Micro Test New Product/Service Ideas Using Google AdWords Good read from Crazy Egg

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The Four Statistical Concepts Every Online Marketer Should Know from Kissmetrics and Frederik Hyldig
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