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Andrew J. Coate
Works at Facebook, Inc.
Attended Columbia College Chicago
Lives in Austin, TX
233 followers|366,066 views


Andrew J. Coate

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This is a great list!
Very useful collection of #contentmarketing ebooks from Kapost, NewsCred, Contently, Percolate, TrackMaven, Marketo, Uberflip, Scripted and others. 
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn't...
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#CMAD  has been spectacular today, but it's far from over. In just one hour I'll have the honor of joining this panel. Stick around!
The ROI of community is a hot topic among community professionals. Is ROI even important? Is it measurable? How do you know if you’re building the right community if you can’t measure success clearly?

We’ll talk about how startups (for ease of context, we'll define this as companies with less than 20 employees) can begin to measure the value of community in CONCRETE ways and why we firmly believe that community should be a core business value rather than a tactic used by other departments.

For more information, please check out:
This Hangout On Air is hosted by My Community Manager. The live video broadcast will begin soon.
#CMAD presents: Determining the Business Value of Community Managers at Startups
Mon, January 26, 2015, 8:00 PM
Hangouts On Air - Broadcast for free

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This past year I grew disillusioned with the idea of influencer #marketing. Noticing a general decline in my own engagement with influencers, I surmised that maybe these influencers were burning out. And I was burning out, too.

My original list of influencers had been pruned down to a small group, and I was tired of reaching out with the same asks. The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.

It became increasingly burdensome to keep our conversations fresh, relevant, and active.

Once it became “a thing” to regularly include influencers in marketing efforts, I thought they must suffer from an overwhelming number of asks. At some point the whole thing would collapse, right? I was sure of it.

So I asked.

See what they said -->
2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a BuzzSumo search.I, like many, began the year with influencer marketing as a focus. As the newly minted community manager for Kapost, my job not only entailed leading social media growth, but involving marketing influencers in that growth. The thought was to engage and bu...
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Since I joined a #startup (+Kapost) my life has been a bit more interesting. Here's a look into what I've learned, one year in.
I made it folks. One year ago, I joined a Boulder, Colorado marketing technology startup called Kapost. At the time, it seemed like a potentially risky move. I was recently engaged, leaving a compa...
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These gentlemen are the faces of loyalty. #GoBuffs  
This morning was a normal Saturday morning for me. Wake up, shower, throw on my button up shirt and sports jacket, grab a breakfast burrito and coffee, head to Folsom Field to pick up my press pass...
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What, exactly, are we filming?
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It's a pleasure to be featured in this one alongside so many awesome people!
Here's our new eBook: a complete guide of 88 pages to guide SMBs to ROI with their #contentmarketing  with step-by-step, practical recommendations and amazing contributions from +Jason Miller +Robert Rose +Lee Odden +Heidi Cohen +Barry Feldman +Mark Schaefer +Rebecca Lieb +Brian Fanzo +Dennis Shiao +erika heald +Ian Cleary +Julia McCoy +Paul Chaney +Stephanie Frasco +Andrew J. Coate 
Now more than ever, SMBs are in need of lean content marketing strategies. It's for this reason that we've put together this 85+ page ebook.
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Looking back at a year of #marketing was tough. Lots (LOTS) of data. But lots of learning. 
By now, you've no doubt been exposed to a litany of 2015 marketing predictions posts. You've heard how 2015 will bring the rise of , the fall of , how will
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+BuzzFeed got marketers pretty good. #marketing #marketingstrategy #buzzfeed 
Kapost Senior Community & Content Manager Andrew J. Coate (@andrewjcoate) contributed to this post. If there's one constant in marketing these days, it
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Loving this guy's old times takes on modern pop.
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Welp. This happened.
Heather Foeh's profile photo
So beautiful! Congrats!
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Marketing & Advertising
Social Media, Community Management, Content Marketing, Copywriting, Public Relations, Lead Generation, Marketing Automation, Memes
  • Facebook, Inc.
    Program Manager, SMB, 2015 - present
  • Kapost
    Sr. Community & Content Manager, 2013 - 2015
  • Epsilon
    Assistant Marketing Manager, 2013 - 2013
  • New Hope Natural Media
    Marketing Project Manager, 2011 - 2013
  • Collaborate Management
    Marketing & Public Relations Consultant, 2007 - 2011
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Austin, TX
Boulder, CO - Chicago, IL
Community & Content Manager at Facebook
I go by “Andrew J. Coate” in writing and simply “Coate” when you’re talking with me. I’m a Chicago native (south side) but have lived in Boulder, Colorado for 7 of the past 10 years, and just recently moved to Austin, Texas to work for Facebook.

I spent the in between years touring with local Chicago bands, running into all sorts of unique scenarios

My likes include running, hockey, live music, craft beer, my lovely wife Jill and photoshopping people’s faces onto things. My dislikes include hangnails, the phrase “YOLO”, really large malls, most parts of Kansas, and Billy Corgan.
Bragging rights
High fived Jack White on more than one occasion.
  • Columbia College Chicago
    Arts, Entertainment & Media Management
  • University of Colorado at Boulder
    Journalism, Art & Art History
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Andrew J. Coate's +1's are the things they like, agree with, or want to recommend.
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