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Andrew J. Coate
Works at Kapost
Attended Columbia College Chicago
Lives in Boulder, CO
195 followers|79,652 views
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Andrew J. Coate

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This is a great list!
 
Very useful collection of #contentmarketing ebooks from Kapost, NewsCred, Contently, Percolate, TrackMaven, Marketo, Uberflip, Scripted and others. 
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn't...
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Andrew J. Coate

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#CMAD  has been spectacular today, but it's far from over. In just one hour I'll have the honor of joining this panel. Stick around!
 
The ROI of community is a hot topic among community professionals. Is ROI even important? Is it measurable? How do you know if you’re building the right community if you can’t measure success clearly?

We’ll talk about how startups (for ease of context, we'll define this as companies with less than 20 employees) can begin to measure the value of community in CONCRETE ways and why we firmly believe that community should be a core business value rather than a tactic used by other departments.

For more information, please check out:
http://communitymanagerappreciationday.com/schedule/determining-business-value-community-managers-startups/
This Hangout On Air is hosted by My Community Manager. The live video broadcast will begin soon.
Q&A
Preview
Live
#CMAD presents: Determining the Business Value of Community Managers at Startups
Mon, January 26, 8:00 PM
Hangouts On Air - Broadcast for free

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Andrew J. Coate

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Looking back at a year of #marketing was tough. Lots (LOTS) of data. But lots of learning. 
By now, you've no doubt been exposed to a litany of 2015 marketing predictions posts. You've heard how 2015 will bring the rise of , the fall of , how will
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+BuzzFeed got marketers pretty good. #marketing #marketingstrategy #buzzfeed 
Kapost Senior Community & Content Manager Andrew J. Coate (@andrewjcoate) contributed to this post. If there's one constant in marketing these days, it
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Loving this guy's old times takes on modern pop.
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Welp. This happened.
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So beautiful! Congrats!
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Andrew J. Coate

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It's a pleasure to be featured in this one alongside so many awesome people!
 
Here's our new eBook: a complete guide of 88 pages to guide SMBs to ROI with their #contentmarketing  with step-by-step, practical recommendations and amazing contributions from +Jason Miller +Robert Rose +Lee Odden +Heidi Cohen +Barry Feldman +Mark Schaefer +Rebecca Lieb +Brian Fanzo +Dennis Shiao +erika heald +Ian Cleary +Julia McCoy +Paul Chaney +Stephanie Frasco +Andrew J. Coate 
Now more than ever, SMBs are in need of lean content marketing strategies. It's for this reason that we've put together this 85+ page ebook.
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This past year I grew disillusioned with the idea of influencer #marketing. Noticing a general decline in my own engagement with influencers, I surmised that maybe these influencers were burning out. And I was burning out, too.

My original list of influencers had been pruned down to a small group, and I was tired of reaching out with the same asks. The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.

It became increasingly burdensome to keep our conversations fresh, relevant, and active.

Once it became “a thing” to regularly include influencers in marketing efforts, I thought they must suffer from an overwhelming number of asks. At some point the whole thing would collapse, right? I was sure of it.

So I asked.

See what they said --> https://www.linkedin.com/pulse/influencers-tired-influencer-andrew-j.-coate?trk=prof-post
2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a BuzzSumo search.I, like many, began the year with influencer marketing as a focus. As the newly minted community manager for Kapost, my job not only entailed leading social media growth, but involving marketing influencers in that growth. The thought was to engage and bu...
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Since I joined a #startup (+Kapost) my life has been a bit more interesting. Here's a look into what I've learned, one year in.
I made it folks. One year ago, I joined a Boulder, Colorado marketing technology startup called Kapost. At the time, it seemed like a potentially risky move. I was recently engaged, leaving a compa...
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These gentlemen are the faces of loyalty. #GoBuffs  
This morning was a normal Saturday morning for me. Wake up, shower, throw on my button up shirt and sports jacket, grab a breakfast burrito and coffee, head to Folsom Field to pick up my press pass...
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What, exactly, are we filming?
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Have them in circles
195 people
Gavin Paul's profile photo
Paul Thomas's profile photo
Matt Calnan's profile photo
Kendall Smith's profile photo
Devvon Stewart's profile photo
Alex Her's profile photo
Rajesh Govindaraj's profile photo
Mary Mallard's profile photo
More In Media's profile photo
Education
  • Columbia College Chicago
    Arts, Entertainment & Media Management
  • University of Colorado at Boulder
    Journalism, Art & Art History
Contact Information
Work
Email
Story
Tagline
Sr. Community & Content Manager at Kapost
Introduction
Oh. Hey there.

I'm Andrew J. Coate. As Kapost‘s Senior Community & Content Manager I'm responsible for being awesome. Like, online and stuff.

In all seriousness, I have time and again been labeled "our social guy" and have built a career on knowing not only how to use social media effectively, but how to build genuine, interactive communities around brands and ideas.

That track record brought me to my current stop at Kapost, where I have the pleasure of working for a person whose career I admired from a distance for years, and with people whose careers I admire at the moment. My content team is incredible (See: "In Awe of Content Creators" --> http://buff.ly/1wAC7PL)

If you want to know more about my background, connect and message me! But for starters:

My likes include living in Boulder, running, hockey, craft beer, my lovely wife Jill, and photoshopping people’s faces onto things. 

My dislikes include hangnails, the phrase “YOLO”, really large malls, and Billy Corgan.

Thanks for reading. Tweet things at me at @andrewjcoate. See you out there.
Work
Occupation
Marketing & Advertising
Skills
Social Media, Community Management, Content Marketing, Copywriting, Public Relations, Lead Generation, Marketing Automation, Memes
Employment
  • Kapost
    Community & Content Manager, 2013 - present
  • Epsilon
    Assistant Marketing Manager, 2013 - 2013
  • New Hope Natural Media
    Marketing Project Manager, 2011 - 2013
  • Collaborate Management
    Marketing & Public Relations Consultant, 2007 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boulder, CO
Previously
Chicago, IL
Andrew J. Coate's +1's are the things they like, agree with, or want to recommend.
The Secret Skills of a Community Manager | LinkedIn
www.linkedin.com

What, really is a community manager and just what the hell does that person do all day? Here, I’ll answer some FAQs: Q: “You manage online c

10 Essential Content Marketing Lessons for Modern Marketers
www.linkedin.com

I fell into marketing quite by accident. I was going to be a tour manager, watching over band members and tweeting pics of performances.Inst

What I’ve Learned After Four Months at a Startup
www.linkedin.com

This is the second post in a periodical series chronicling my ups and downs transitioning from the corporate world to a fast past startup.In

Lucius "Turn It Around" 03/25/14
teamcoco.com

Lucius performs a track from their album Wildewoman.

Influence Your Buyer's Journey With Content Scoring – Infographic
kapost.com

Close the gap between content and revenue. Understand how content scoring measures the impact of content on key business metrics.

The Grawlix
plus.google.com

The Grawlix (or Gr@wlix!) is Adam Cayton-Holland, Andrew Orvedahl and Ben Roy. Based in Denver, we produce a monthly comedy show and a web series.

5 Reasons Why My Boss Should Give Me Friday Off
jeankspencer.com

It's not every weekend a storm like this hits Colorado.

SNL Shows What Happens When You Take Gays Out Of The Olympics
www.huffingtonpost.com

For this week's cold open sketch, "Saturday Night Live" imagined what would happen to the Sochi Olympics if Vladimir Putin's anti-gay stance

The Glory of Storytelling - exploreB2B
exploreb2b.com

The cornerstone of a successful marketing campaign is the ability to evoke true emotion in the members of your target audience. If consumers

How Social Networks Adapt and Evolve
davidamerland.com

Before you pick the social network to work through you need to understand its basic concept.

http://www.idofacebook.com/content-marketing-beyond-the-buzzword/
www.idofacebook.com

I can't quite figure out the flurry of articles and blog posts that have been posted in the last few weeks either telling us that 2014 is th

4 ways Pinterest can help a B2B marketer | SmartBlogs
smartblogs.com

As a B2B marketer, you might look at Pinterest with a curious eye. It is certainly a beautifully designed social network, laden with images

Kapost Top 50
kapost.com

The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creati

Brands As Publishers: The Top 5 Takeaways - Brain Juice
adgcreative.net

What do publishers and brands have in common? Stories and conversation.

Google Is Far From Losing the War Over Social | TIME.com
business.time.com

Google’s social network, Google+, is more popular than Twitter. Every month, nearly 390 million people worldwide use the service to post mes

Marketers, Don't Just Publish; Be a Publisher
www.linkedin.com

If you want to be a successful marketer today, you need to be part data analyst and part publisher. We hear a lot about the former, but the

Think with Google
plus.google.com

Google’s take on fresh marketing insights and a look at what’s next

How To Get Press: Don't Pitch Your Product
www.linkedin.com

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartup