Does your marketing strategy live in a spreadsheet? You might want to rethink that ...
The marketing roadmap is dead.
Marketing is changing so rapidly that it can be disorienting, so much so that 50% of CMOs feel completely unprepared to handle the next five years of attention evolution.
Some of these CMOs crave a plan – a spreadsheet, a set of constant marketing materials, an annual media plan that can be executed in an orderly fashion.
But if you’re looking for a better fixed point in space, it must be the audience, not the rigid marketing plan that plans to engage them without really understanding them.