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Andrew Hanelly
Works at McMurry/TMG
Attended The Pennsylvania State University
Lives in Arlington, VA
1,813 followers|195,909 views
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Andrew Hanelly

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(ht @reddit, user u/daymusicdied))
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"There’s nothing that pairs better with gut instinct than a gut punch of data." 

Sharing a post I thought you guys might like:

A Marketer without Data is Like a Cab Driver without GPS
http://mcmurrytmg.com/articles/marketer-without-data
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Andrew Hanelly

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Well, this backfired.

When your campaign is about authenticity, it's generally best to avoid using stock photos ...

(http://talkingpointsmemo.com/livewire/republicans-are-people-too-stock-photo)
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Andrew Hanelly

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Here's a list of predictions for the future of marketing made 50 years ago. They could just as easily have been written yesterday. #marketingstrategy  
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Andrew Hanelly

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Conflicted.
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Andrew Hanelly

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Andrew Hanelly

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Why the internet is glorious in a single screenshot ...
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Andrew Hanelly

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Print and digital are like butter and a car. "They're different things. Butter is not a substitute for a car."
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Andrew Hanelly

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The first rule of advertising to Millennials is don’t try to advertise to Millennials. #marketing   #advertising   #millennialsmarketing  



My latest post for +McMURRY/TMG 
Understanding what drives the behavior of millennials is an issue organizations across the economy are dealing with. I recently connected with In Context's Michelle Manafy to talk about developing a marketing strategy with this in mind.
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Andrew Hanelly

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Well, Facebook just changed the advertising landscape. Atlas shrugged? #facebook #analytics
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Andrew Hanelly

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Does your marketing strategy live in a spreadsheet? You might want to rethink that ...

The marketing roadmap is dead.

Marketing is changing so rapidly that it can be disorienting, so much so that 50% of CMOs feel completely unprepared to handle the next five years of attention evolution.

Some of these CMOs crave a plan – a spreadsheet, a set of constant marketing materials, an annual media plan that can be executed in an orderly fashion.

But if you’re looking for a better fixed point in space, it must be the audience, not the rigid marketing plan that plans to engage them without really understanding them.

(Link -http://www.sandwichandcake.com/marketing-creative-chaos/
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Andrew Hanelly

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New #digital catalogs are providing creative ways to get product #information to customers: http://bit.ly/1iXox5j
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Have him in circles
1,813 people
Janice Lee's profile photo
Chagas filho's profile photo
Christie Bardo's profile photo
Iain Campbell's profile photo
maxwell-jeffrey acheampong's profile photo
Kipp Bodnar's profile photo
Varun Singh (Bloggersdog)'s profile photo
awais ali's profile photo
Shrikhaanth Nethaji's profile photo
Work
Occupation
Media
Employment
  • McMurry/TMG
    SVP, Strategy, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Arlington, VA
Previously
State College, PA - State College, PA - Vienna, VA - Arlington, VA
Story
Tagline
Person. Amateur sociologist. Music listener. Movie watcher. Food maker and eater. Penn Stater. SVP, Strategy @McMurry/TMG
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Please allow me to introduce myself.
Education
  • The Pennsylvania State University
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Male