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Andrew Hanelly
Works at McMurry/TMG
Attended The Pennsylvania State University
Lives in Washington DC
1,826 followers|211,963 views
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A reminder that behind every Google search is a human being, in a frame of mind, trying to figure something out.

A must-read for #SEO people in 3, 2, 1 ...
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Andrew Hanelly

Web Design (front and back end)  - 
 
If the average parking lot was the average homepage ... 
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+Jermaine Forbes Design What should be a simple, straightforward experience gets clouded and crowded by other priorities to the point where people simply don't know how to use it. An exaggeration, but hey, it was a fun joke to make :)
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Andrew Hanelly

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The rise of the sassy sandwich board. Obviously, the final frontier in marketing ... [http://www.slate.com/blogs/browbeat/2015/05/26/against_overly_clever_sidewalk_sandwich_board_signs_why_chalkboard_messages.html]
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Andrew Hanelly

Branding & Advertising  - 
 
Well, this backfired.

When your campaign is about authenticity, it's generally best to avoid using stock photos ...

(http://talkingpointsmemo.com/livewire/republicans-are-people-too-stock-photo)
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Andrew Hanelly

Marketing  - 
 
Why the most successful businesses think like startups and act like bloggers ...

It doesn’t matter if your business is 100 years old or born yesterday, if you’re not solving problems, you’re part of the problem.


(Link -> http://www.sandwichandcake.com/think-like-startup-act-like-blogger/
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+Chad VanCalster Really appreciate the kind words, Chad. The "curse of knowledge" concept was one of my favorites from "Made to Stick," which is a must-read for anyone in the ideas business (i.e. all of us).

The more we learn about something, the more abstract our language becomes because we use shortcuts and shorthand that represents volumes and volumes of concepts we've learned and mastered. But when we use this shorthand with someone who doesn't have the same volume of context, it just sounds like, well, buzzwords, actually.

Fascinating concept, I agree.
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Andrew Hanelly

Discussion  - 
 
If you want to be a better marketer, start by waiting tables.

(The post: http://www.sandwichandcake.com/anatomy-modern-marketer/)
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+Greg Allum Absolutely. Creativity is essential to success and longevity in this business. And I think creativity can have even more impact with an understanding of the human being at the receiving end of any communication strategy.
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Andrew Hanelly

General Blogging Discussion  - 
 
The grammar police have a deep, rich history ...



(via Dan Piraro at http://t.co/6vrl4DbSo7) http://t.co/Q3VrwDNGAn
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The grammar police drive me crazy.
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Andrew Hanelly

Typography  - 
 
Here, drive a designer slightly insane today. 


ht +Ernie Smith 
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mine says, "K ERN IT"
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"There’s nothing that pairs better with gut instinct than a gut punch of data." 

Sharing a post I thought you guys might like:

A Marketer without Data is Like a Cab Driver without GPS
http://mcmurrytmg.com/articles/marketer-without-data
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Andrew Hanelly

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Conflicted.
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Andrew Hanelly

Discussion  - 
 
Does your marketing strategy live in a spreadsheet? You might want to rethink that ...

The marketing roadmap is dead.

Marketing is changing so rapidly that it can be disorienting, so much so that 50% of CMOs feel completely unprepared to handle the next five years of attention evolution.

Some of these CMOs crave a plan – a spreadsheet, a set of constant marketing materials, an annual media plan that can be executed in an orderly fashion.

But if you’re looking for a better fixed point in space, it must be the audience, not the rigid marketing plan that plans to engage them without really understanding them.

(Link -http://www.sandwichandcake.com/marketing-creative-chaos/
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Andrew Hanelly

Discussion  - 
 
Embrace brutal feedback. Here's why.

Honesty is tough, but it leads to improvement. And we need more of it.


Link: http://www.sandwichandcake.com/business-value-of-brutal-feedback/
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A concern would be that people will stop generating ideas because they will eventually be brutalized. I prefer other methods that encourage feedback, allow concerns to be heard, and discussion on how to overcome those concerns. Its not that I'm not well-versed in the brutal feedback arts, I have 4 brothers. I just find it equally ineffective to the scenario that you described.
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People
Have him in circles
1,826 people
jen simonds's profile photo
SUBHADEEP MONDAL's profile photo
julian david martinez duarte's profile photo
Lisa Byrne's profile photo
alamin shajalal's profile photo
Kim Caviness's profile photo
awais ali's profile photo
Adam Helweh's profile photo
mariane matutino's profile photo
Work
Occupation
Media
Employment
  • McMurry/TMG
    SVP, Strategy, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington DC
Previously
Arlington, VA - State College, PA - State College, PA - Vienna, VA - Arlington, VA
Story
Tagline
Person. Amateur sociologist. Music listener. Movie watcher. Food maker and eater. Penn Stater. SVP, Strategy @McMurry/TMG
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Education
  • The Pennsylvania State University
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Gender
Male