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Andrew Girdwood
Works at DigitasLBi
Attended George Watson's College
Lives in Edinburgh, Scotland
8,790,450 views
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Work
Occupation
Digital Marketing
Skills
Digital marketing; I've experience in SEO, PPC, Affiliate/Performance Marketing, Display and Social. That experience is relevant in desktop and mobile as well as a bit of connected big screen whether via smart TV or gaming console. I've technical skills, blogging skills and know my limits when it comes to wrestling a presentation into shape.
Employment
  • DigitasLBi
    Digital Marketing, present
    Media Innovations Director. Good media connects brands with people; it transforms creativity from art into marketing and technology from utility into marketing.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edinburgh, Scotland
Previously
Ballarat, Australia
Story
Tagline
Blogger, gamer and digital marketing geek
Introduction
Andrew is Media Innovations Director at DigitasLBi and happily spends his day deep in digital marketing.

On the weekends Andrew divides his time between geeky hobbies like RPG, anime, sci-fi, the occasional web project and more digital marketing. He runs sites like www.geeknative.com because even in his time off he likes to get digital!

Despite all the mentions of digital marketing; this is a personal profile!
Education
  • George Watson's College
  • Heriot-Watt University
  • Napier University
Basic Information
Gender
Male
Relationship
In a relationship
Other names
Manx, Girdy

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Andrew Girdwood

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This post as been hovering around in the back of my mind for a while. There's a difference between winning the cell count at the end of the cycle and winning at #Ingress as a whole. 
Anyone with a degree of understanding of Ingress’s strategy will probably tell you that win you have to manage the situation on the ground, field over populated areas and win the MU count. The thing is; that approach will win you the cell score... there’s a different set of considerations for winning at Ingress the game.
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Good advice
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Andrew Girdwood
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I Just Blogged This  - 
 
One for #NationalBurgerDay ! A quick "best of the best" list from the Ingress team. 
We’re a group of friends who walk around Edinburgh, meet up for drinks and food, chat and have fun. We know a thing or two about good places to eat in the city!
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I had a go at transcribing ADA's rambling during the hack. She's keeping information and apparently much closer to the N'Zeer than I first assumed. 
A human powered transcript of the time ADA, the AI leading the Resistance into an alliance with the N'Zeer, is hacked and falls offline.
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If you're interested in joining this huge alternative reality game (it's free) then ping me a message and I'll send you an invite.
 
What a beautiful fiel over Texas!

Well done to all  #enlightened  agents who were involved in this operation

https://goo.gl/yUrwwg
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Andrew Girdwood's profile photoJürgen Hubert's profile photo
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I am also level 13, so obviously you are already better at leveling than I am.   ;)
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Hiya, +Niantic Project - are you now part of Alphabet or will you be remaining in Google core?
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It is time for nine.
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Other countries are hard.  Watch as John Oliver mocks your geography skills. :)
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I Just Blogged This  - 
 
An #ingress  post exploring why Edinburgh produces so many capable good guys. 
So why do the Enlightened do well in Edinburgh? What is it about our players?
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"I'll just leave this here" is now an expression used by people sharing something weird on social media, when they don't want to explain how they came to find it, don't want to vouch for it and yet strangely want other people to see it. 
 ·  Translate
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Andrew Girdwood

Discussion  - 
 
World War occult horror. You know you want a cheesy Friday (or Saturday!) movie!
Do you want to see what happens when a group of war-weary German soldiers are ordered to retrieve an ancient relic from a strange forest behind enemy lines?
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Now I understand why this +Ingress Guardian hunting post would have been poorly timed if I had written it a few weeks back as I originally intended to do. Hopefully, now, this post will help encourage others to be bigger players. 
Let’s get back to that mystery shortly. Firstly let me explain what Guardian hunting is it took me a while to first hear the term. It’s all down a badge.
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Hi +Steven Hill ,

Thanks for taking the time to respond and for adding some detail to the revenge cycle I mentioned. I’m glad that’s come to a close.

Ingress can be a blunt game at times, can’t it? Once a contested portal turns blue and is recharged then there’s an inescapable decision the green side has to make. Do they retake the contested portal or don’t they? There’s no third option.

I’m pleased that the guardian hunting on this portal stopped.

However, I’m upset and disappointed you think spoofers may have been involved. The Ingress crime I detest the most are those who drive dangerously because they’re playing the game as they go, that’s undefendable, but there’s something especially irritating about spoofers in the way they ruin the game for both sides.

You’ve reminded us all that the real enemy are the game’s bullies and cheats. Let’s hope that the newly independent Niantic can continue to crack down on this sort of behaviour. 
Andrew's Collections
Andrew Girdwood's +1's are the things they like, agree with, or want to recommend.
Create Harmony: Welcome to Edinburgh… - Edinburgh Enlightened
blog.enl-ed.uk

“Enlightened Edinburgh Presents… Welcome to Edinburgh” is a Spotify playlist entirely composed of local artists.

Liftshare
market.android.com

Sick of high petrol prices? Need a ride? Join over 400,000 Liftshare members enjoying cheap travel by sharing car journeys. Find a lift or o

Missguided show how affiliate and native advertising can merge together
blog.arhg.net

UK retailer Missguided have launched the “Missguided Active” sports range. To kick off the campaign they've emailed affiliates. This is a go

Dubsmash boom reminds me we're all publishers
blog.arhg.net

I thought it was interesting that a two-month old video-messenger hybrid app called Dubsmash did amazingly well over Christmas. As highlight

Top European mind in affiliate marketing
blog.arhg.net

GeoRiot is a service that copes with the complexities of mapping IP addresses (and other clues) to a geographic location. I first heard thei

Do exact match domains still work as an SEO tactic?
econsultancy.com

While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work.

Affiliate Window offers publishers compensation for network disruption c...
thedrum.com

Publishers have welcomed Affiliate Window’s decision to offer them compensation for any potential revenue loss during a recent...

Andrew Girdwood On The Future of 'SEO For Brands' In 2014 [Video]
www.linkdex.com

At our 'SEO for Brands' in 2014 Think Tank we conducted a short interview with Andrew Girdwood. He is currently Media Innovations Director..

How to Train Your Dragon 2 POP Vinyl Release
popvinyl.net

Funko unveil their new How to Train Your Dragon 2 POP Vinyl's and are available on pre-order Check out the details on How to Train Your Drag

9 Social Media Strategies for Global Ecommerce - Global Ecommerce Solutions
blogs.pb.com

Social media is a potent tool for the global ecommerce marketer. Done right, it can increase engagement, loyalty, and even sales — all at an

‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens
www.theonion.com

ISLA VISTA, CA—In the days following a violent rampage in southern California in which a lone attacker killed seven individuals, including h

Put social media at the heart of your business strategy with #CSMNY @Use...
thechrisvossshow.com

70% of C-Suite executives say social represents an opportunity to transform their business for the better. Social media has overturned the t

RetailMeNot Sales up 50%, While Profits Slide
performancein.com

Global voucher publisher RetailMeNot has seen first-quarter revenue rise by 51% year on year to $61.3 million from $40.6 million. The US-bas

Incredible Gaslight Gathering 3 photographs
www.geeknative.com

These photographs are stunning as are the costumes on display. The photographer is Derick Tortorella (aka Mr Muggles) and you can see more i

BIMA Blog » 5 areas to get right for improved agility and 1 big reason t...
blog.bima.co.uk

In marketing, 'agility' once referred to particularly swift actions and decisions. Increasingly, 'agility' is synonymous with ability. Conce

Transformers: People in Paint
www.geeknative.com

Body paint can certainly transform people. In this case we've the expert touches of body painter Allyson Averell, with model Rosie Mae and p

Guardians of the Galaxy character videos: Groot & Rocket
www.geeknative.com

Marvel have just uploaded two character trailers for Guardians of the Galaxy. There's little snippets. We do get to hear Rocket speak.

The Sir Walter Scott is after security and is generally so busy you might imagine that it was the only place in the departures longue that serves sit down food. That’s not the case. The Gathering is just across from it and at the other end of the terminal there’s a burger bar, an Eat and Yo-Susi. I think you have to moderate your expectations when you turn up at a JD Wetherspoon; certainly when that’s a Whetherspoon in an airport. Gourmet food won’t be found here. The goal is “will this be good enough?” and while that is certainly influenced by how hungry you are I’ve found that the sir Walter Scott is generally a safe pair of hands. The emphasis is on speed. When you order at an airport you need to be able to eat before you’re due at the gate. The staff at the Sir Walter Scott always seem aware of that, let you know if there’s going to be the potential for a delay and the menu is designed to allow swift service. There at, at least, two menus; breakfast and after breakfast. You’ll be familiar with most of the choices if you’re used to JD Wetherspoon owned bars at any other airport. I think the five bean chilli is the best option after breakfast and I tend to go with scrambled eggs. Neither dish is ambitious and this is exactly what I want. This isn’t a cheap food bar. You’re probably paying more than you would for similar food but compared to the usual costs of airport-side meals it is entirely in-line with what I would expect. Overall; I pop into The Sir Walter Scott now and then on my many trips to Edinburgh Airport. I tend to favour Eat for breakfast and the Gathering for lunch but if I’ve time for a pint of beer and a sit down dinner then I’ll come here. There are seats here that can let you watch the departures board and a few near power supplies for your laptop.
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Public - 8 months ago
reviewed 8 months ago
Beets has changed and adapted to survive the arrival of a chain supermarket right next to it. The pleasant little shop now specialises in an interesting range of alcohol. If you want to pick up a bottle of wine, even champagne, that no one else is likely to bring to the party (or guess how much it costs) then Beets is for you. Want to try a new beer, ale or larger? Then Beets is for you. It has a pretty decent range of spirits and has stocked Kraken rum in the past but the independent really specialises in wines and beer. I make the habit of buying a new beer whenever I go in and I try and go in as often as I can. This is a local shop that has earned the trust and support of the locals. There’s been times when I’ve been stuck and unable to decide what sort of wine would be suitable for a party or dinner. Without fail the owner has been able to help, has been happy to do so and shared impartial advise. I’ve been persuaded to buy less expensive wines. I wouldn’t have a second thought in asking for advise again. Beets is normally open from Tuesday to Saturday. The only trouble I’ve had with the store is when I fancied something for Sunday dinner and they’ve been closed.
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Public - 8 months ago
reviewed 8 months ago
The Constitution is in a weird “can’t win for trying” situation. I like it far more than I actually go. The bar is situated on Constitution Street and has a few tables and chairs outside. Inside it’s rather nice. The main bar area is comfortable, the bar is large and there’s an even larger projection screen for watching TV. Around the corner from the bar there’s a restaurant area. If you prefer you can access the building directly from the restaurant door too. The tables here are a good size for food and the area is clean, well decorated and good for chatting. The best area of The Constitution is almost a secret. You can go around the back of the bar into a third room. This is a plush, private area with super comfortable chairs. I think it’s a perfect location for some post-work drinking. The problems have had with Constitution – other than the times it uses the large screen for spot – have always been with the food. When the place was newly launched they had a lovely menu but the food took an absolute age to arrive. Wisely they simplified and cut back but along the way they went too far. Rather than getting nicely done gastro-pub food we started to get dishes from the other end of the spectrum. You know; the end where microwaves stalk the kitchens. I think food is a problem The Constitution needs to solve. It’s an eating sort of pub. It’s the sort of pub you could settle down in on Friday evening after work and stay a while. Until it manages to sort this out I think the building will always be suspiciously empty and that won’t be good news. There have been months where I’ve worried about whether the owners would be able to continue. I’m glad The Constitution has survived. I’m a hair’s breadth away from popping back in and checking the menu again. I think it might be a challenge to persuade those who’ve felt let-down by the kitchen in the past though, for whatever the reason.
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Public - 8 months ago
reviewed 8 months ago
This is a really nice Zizzi. The restaurant has strong views out towards Princess Street of the like you can't get elsewhere. Inside is lovely with a mix of tables, chairs and comfy sofas. This is a hip Zizzi. Once you know where the restaurant is it is easy to find but you're unlikely to stumble on it otherwise. If you're at St Giles on the Royal Mile, cross the street and head down the infamous Mary King's Close. No ghosts here, just a modern Zizzi hidden away. The food is what you'd expect from a Zizzi. That means consistently good but made suitable for a chain of restaurants. As this Zizzi isn't easy to find it can be quiet. I like this. A side effect is that there's not always loads of wait staff on. I've been on a Sunday evening when there was only one member of staff but he coped well with the three active tables he had.
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Public - 9 months ago
reviewed 9 months ago
72 reviews
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I’ve been very loyal to Sesh since they opened. That’s not come automatically but because they’ve earned it. What I haven’t been is very faithful to any individual hairdresser who works for Sesh. My usual routine is to decide over lunch that I really should have my hair cut before the business meeting I’m supposed to be at the following day. I phone up Sesh and see if they can squeeze me in. If I’m not picky about who cuts my hair then we can usually (but not always; they get busy!) find a time that day in which they have a space for me. By and large it doesn’t matter who cuts my hair at Sesh because it’s always good. Sure, yeah, the more experienced team show that experience but when you’re a geek going for a simple wash and cut then there’s no point splitting hairs over the difference. If you’ll forgive the pun. It’s also worth considering the wash. You’re made comfortable, you lean back into a grooved basin and they check the temperature is spot on. Then there’s magic. There’s a special Sesh wash that’s akin to a head massage. I swear it’s why some of their customers are so loyal. If there’s any waiting (you know; you’ve turned up 20 minutes early) then there’s tea or coffee and usually a biscuit. You can go back to that after your wash if you need it. The salon is clean, warm and friendly. There’s plenty of space. I always worry when hairdressers squeeze their customers too closely together. Don’t bump the man with scissors at my head! That’s never a problem at Sesh.
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Public - 8 months ago
reviewed 8 months ago
I was really pleased to see The Hideout Café arrive on the corner of Charlotte Street and Constitution Street. The location looked like a good one, a corner of a busy intersection and not too far from Leith Links at all but for as long as I had lived in the area the building had been left empty and was approach ruin. The Hideaway Café swept in, tided the place up and transformed the corner spot into the sweet little nook it should be. The big attraction of the Hideaway Café is the opposite of what you might expect. The Hideaway is actually a fantastic lookout spot. It has huge windows which are easy to sit near. If you’ve got the time you can sit, drink your tea and watch busy Leith go by. While the tables aren’t huge and the seats are mainly those old wooden frame jobs the café is actually quite cosy. It would be a tempting place to go sit and read for a bit (and some people do) but it gets a little too busy for me. While The Hideout Café as a fair range of drinks at sensible prices I find the food menu keeps me from coming back more often. The menu updates every day but isn’t very large. I can’t head out of work, aiming to have lunch at the Café, confident in the knowledge I’ll find something there I’d want to eat. Once we sat down at a table, just after 12, picked something from the blackboard menu only to watch as it was wiped clean and updated with less appetising food. On that occasion we had to abandon the visit and go elsewhere. “Elsewhere” is a problem for café as although it has a nice spot it is just across the road from the Compass which is very good for food and just up the road from Printworks Coffee and Rocksalt. I think those two alternatives catch more of the workers drifting up from the Shore for a breakfast or lunch. On the flip that, that helps to ensure the Hideaway isn’t overly packed too often (as can sometimes happen at Rocksalt). There’s a touch of “lifestyle café” to the Hideout but I don’t think that’s a bad thing. It’s not my favourite venue in the area but it’s certainly a consideration.
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Public - 8 months ago
reviewed 8 months ago
The Flying Dog is a bit of a secret. It’s hard to convince people there’s a gourmet hog dog and craft ale specialist just off from the Water of Leith – but that’s exactly what The Flying Dog is. The menu is straight forward – hot dogs or sandwiches. Wait. When I say gourmet dogs that’s exactly what I mean; so you have an order like “The Coronation” which is a chicken sandwich, with pineapple with a curry mayo. My favourite is The Flying Dog if which a hot dog with chilli beef, melted cheese and peppers. The Flying Dog has their own ale. My favourite is the Flying Dog Doggie Style Pale Ale. That’s right. I go to the Flying Dog, eat a Flying Dog and wash it down with a bottle of Flying Dog too. It’s comfortable inside. There’s plenty of space between tables but not a huge amount of space on each table. So why is this clean, convenient and tasty venue such a secret? There are two reasons. The first is the location. You do need to know Leith pretty well or be willing to explore in order to find it. There’s a greasy spoon café across the road that as a giant hog dog statue outside (no fooling) and I suspect sometimes people assume that’s the Flying Dog when the location is describe to them and write the place off. The second is herd mentality. I’ve only ever been in the Flying Dog for a mid-week lunch. It’s always been empty. I’ve seen people walk up, interested by the proposition but peer through the window and then retreat. I’m sure those same people would have ventured inside if there had only been one or two more dining couples in sight. Despite worrying whether The Flying Dog is doing well enough to keep its doors open (and perhaps it gets super busy at night; since it serves food late and opens even later) I’d recommend it. If you’re in Leith and need a hot dog sized lunch then come here for quality, comfort and good vibe.
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Public - 12 months ago
reviewed 12 months ago