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Andrew Girdwood
Works at DigitasLBi
Attended George Watson's College
Lives in Edinburgh, Scotland
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Andrew Girdwood

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Google offering unpacked shopping results
This is a visually striking search result for Amazon. They are in the PPC results for the search term [ nespresso compatible capsules ] but they're one of many. Without a doubt it's the "Unpacked Shopping Results" that dominate the page. Google's gone into ...
This is a visually striking search result for Amazon. They are in the PPC results for the search term [nespresso compatible capsules] but they're one of many. Without a doubt it's the "Unpacked Shopping Results" that dominate the page. Google's gone into an Amazon listing and has pulled out the ...
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Ad Blockers are popular for all the right reasons. The problem with using them is you're stealing content and its not big corporations who are suffering.

That's why I like the look of this newcomer. You don't need to install anything. You get to replace (many) ads with pictures of your own selection. Publishers/writers still get paid!

How does it work? They attempt to buy the ad you're about to see and show you one of your picture selections instead. 
×. Adieu · Login · Sign Up - Change Ads Today · FAQ; Subscribe to our emails; Contact Us · Developers · We're Hiring! ×. Sign Up for Free. Submit Forgot password?
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Fancy me writing about #football? I did and it turns out that +Sunderland AFC and +Newcastle United will top the Liftshare League of travel savings by Christmas while +Manchester City FC sits at the bottom. 
The new Premiership fixtures have been revealed, so you can now see exactly where and when your favourite club will be playing throughout the 2015/16 football season. It’s guaranteed to be another year of high-stakes footballing action with packed stadium crowds and relentless dedication from fans across the UK. Based on this year’s fixtures, Liftshare has …
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Enjoyed these. 
Imgur: full of all the magic and wonders of the Internet.
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Quick review of Pinterest schedule and analytics app: Tailwind
Tailwind was brought to my attention by Hootsuite who have cleverly integrated it into their dashboard. One assumes that Hootsuite won’t – not yet – be offering a Pinterest scheduling system of their own as this is what Tailwind offers. Tailwind’s free acco...
Tailwind was brought to my attention by Hootsuite who have cleverly integrated it into their dashboard. One assumes that Hootsuite won't – not yet – be offering a Pinterest scheduling system of their own as this is what Tailwind offers. Tailwind's free account lets you schedule up to 100 pins ...
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A modern classic - perfect gift for the geek in your life. 
RWBY ("Ruby") is the creation of Mony Oum and the YouTube channel Rooster Teeth. These are the same people behind the Red vs Blue series. The first episode was put online back in 2013 and has now been seen by millions of people.
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With +Wendy Rees​
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A little legal drama... meets sci-fi. Go on... you're tempted! 
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Gail Z. Martin’s Wikipedia page is full of awards, positive reception and a busy bibliography. She’s written the Ascendant Kingdoms Saga, The Chronicles of the Necromancer and the Fallen Kings Cycle. The latest book is Iron and Blood from The Jake Desmet…
Gail Z. Martin’s Wikipedia page is full of awards, positive reception and a busy bibliography. She’s written the Ascendant Kingdoms Saga, The Chronicles of the Necromancer and the Fallen Kings Cycle. The latest book is Iron and Blood from The Jake Desmet Adventures. How would you describe Iron & Blood if you had to pitch …
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It's great to be part of this battle. I joined more than halfway through the year but that means I've seen the fights first hand and the effort the team has put into fighting back.

It's ironic that the blue team is called "The Resistance" when they out number us and are facilitating the very thing they're supposed to be fighting for. They're led by an AI-overlord who is contemplating whether humanity is needed and they're allied to the alien N'Zeer threat - and all to ensure that the XM isn't freely available for the betterment of humanity and that it's controlled by shady corporations. For once; I get to say I'm fighting for the good guys. 

If you'd like to join up or learn a little bit more I've a Google form prepared. The email to use is the one you'd register in the game with http://goo.gl/forms/QPVLEzGfUX
 
This morning at 11.00 local time, at the end of the septicycle, a small but locally important milestone was passed here in NR03-Juliet-03. Despite global fielding from the Resistance, despite the universally condemned (by both sides) cheat field covering Europe, despite some very hard-fought and technically excellent play from the Resistance in our cell, the Enlightened of South Central and East Scotland celebrated 50 successive septicycle wins; one year.

The last Resistance win in NR03J03 was septicycle 2014.23. 

It has not been easy. The Resistance - for much of the year - held the vast majority of level 8 portals within the Edinburgh area, and Dundee is a Resistance stronghold. They had access to farms which were difficult for us to get to, were able to roll 8's with impunity and had dedicated long-range fielders that thought nothing of putting up million-MU fields overnight; no mean feat in a country whose total population is barely six times that number.

They have been a dedicated, tenacious and honourable opponent throughout, and easily outnumber us in L16 players. We salute a worthy (in-game) foe.

The occasion was marked in typically understated fashion. At 11.00 the bursters fell silent and, for one minute, all that could be heard was the gentle hum of the resonators across the cell, quietly holding up fields of both colours. Flags on Edinburgh Castle sat crumpled in the still summer air, waves lapped gently in Dalgety bay, traffic in Stirling, Perth and Dundee seemed somehow muted; somewhere off in the distance a dog barked.

Yes. A small milestone, but we are quietly proud.
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Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and…
Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog.
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How do you GM for large groups?

A friend of mine has found her weekly RPG session bloom from 4 players to 7. She’s really struggling to cope with the increase. I said I’d whisk up some tips on how to manage… but am finding it really hard to come up with a comprehensive list.  I know many groups run at that size but fear if I do a short post of tips it’ll make large groups look like a bad idea.

From me
- Don’t be afraid to split the party up in the story
- Make sure you address each and every player in the group as often as you can; make a checklist if needs be
- If you use random encounter tables redesign them to add in character names (events that happen to characters)
- Ask players to roll for monsters for fights their PC might not be in

From others
- Encourage secrets and inter-character tension
- Encourage cooperation and inter-character goals
- Keep combat encounters short and sharp
- Chat to players between games; find out what they hope to achieve in the next session
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My suggestion would be for your friend to take a few minutes at the next game, explain that the larger group is presenting some challenges, but that she wants to make it work, and then ask the players for suggestions & help.

They may have ideas that will work better with the group's dynamics than any generic advice I could give, and simply making the players aware of her concerns may help them play with an eye toward 'does this help the GM & game?'

Lest that seem like a cop out, I'll offer some general advice, too. :)

Does the GM need help with prep? Ask people to help make (or play) minor NPCs, monsters, draw maps, or keep a game log or character journal to share with the group.

Things chaotic at the table? Remind people to mind the cross-talk or pop out in the hall for side conversations. Pick a player to track initiative order, hit points, or whatever logistics are distracting the GM from describing the action.

People getting bored or restless? Encourage in-character play while the GM is busy (mindful of the noise, though.) Ask high-energy players to help give the quiet ones chances to be awesome and in the spotlight.
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Andrew's Collections
Work
Occupation
Digital Marketing
Skills
Digital marketing; I've experience in SEO, PPC, Affiliate/Performance Marketing, Display and Social. That experience is relevant in desktop and mobile as well as a bit of connected big screen whether via smart TV or gaming console. I've technical skills, blogging skills and know my limits when it comes to wrestling a presentation into shape.
Employment
  • DigitasLBi
    Digital Marketing, present
    Media Innovations Director. Good media connects brands with people; it transforms creativity from art into marketing and technology from utility into marketing.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edinburgh, Scotland
Previously
Ballarat, Australia
Story
Tagline
Blogger, gamer and digital marketing geek
Introduction
Andrew is Media Innovations Director at DigitasLBi and happily spends his day deep in digital marketing.

On the weekends Andrew divides his time between geeky hobbies like RPG, anime, sci-fi, the occasional web project and more digital marketing. He runs sites like www.geeknative.com because even in his time off he likes to get digital!

Despite all the mentions of digital marketing; this is a personal profile!
Education
  • George Watson's College
  • Heriot-Watt University
  • Napier University
Basic Information
Gender
Male
Relationship
In a relationship
Other names
Manx, Girdy
Andrew Girdwood's +1's are the things they like, agree with, or want to recommend.
Liftshare
market.android.com

Sick of high petrol prices? Need a ride? Join over 400,000 Liftshare members enjoying cheap travel by sharing car journeys. Find a lift or o

Missguided show how affiliate and native advertising can merge together
blog.arhg.net

UK retailer Missguided have launched the “Missguided Active” sports range. To kick off the campaign they've emailed affiliates. This is a go

Dubsmash boom reminds me we're all publishers
blog.arhg.net

I thought it was interesting that a two-month old video-messenger hybrid app called Dubsmash did amazingly well over Christmas. As highlight

Top European mind in affiliate marketing
blog.arhg.net

GeoRiot is a service that copes with the complexities of mapping IP addresses (and other clues) to a geographic location. I first heard thei

Do exact match domains still work as an SEO tactic?
econsultancy.com

While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work.

Affiliate Window offers publishers compensation for network disruption c...
thedrum.com

Publishers have welcomed Affiliate Window’s decision to offer them compensation for any potential revenue loss during a recent...

Andrew Girdwood On The Future of 'SEO For Brands' In 2014 [Video]
www.linkdex.com

At our 'SEO for Brands' in 2014 Think Tank we conducted a short interview with Andrew Girdwood. He is currently Media Innovations Director..

How to Train Your Dragon 2 POP Vinyl Release
popvinyl.net

Funko unveil their new How to Train Your Dragon 2 POP Vinyl's and are available on pre-order Check out the details on How to Train Your Drag

9 Social Media Strategies for Global Ecommerce - Global Ecommerce Solutions
blogs.pb.com

Social media is a potent tool for the global ecommerce marketer. Done right, it can increase engagement, loyalty, and even sales — all at an

‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens
www.theonion.com

ISLA VISTA, CA—In the days following a violent rampage in southern California in which a lone attacker killed seven individuals, including h

Put social media at the heart of your business strategy with #CSMNY @Use...
thechrisvossshow.com

70% of C-Suite executives say social represents an opportunity to transform their business for the better. Social media has overturned the t

RetailMeNot Sales up 50%, While Profits Slide
performancein.com

Global voucher publisher RetailMeNot has seen first-quarter revenue rise by 51% year on year to $61.3 million from $40.6 million. The US-bas

Incredible Gaslight Gathering 3 photographs
www.geeknative.com

These photographs are stunning as are the costumes on display. The photographer is Derick Tortorella (aka Mr Muggles) and you can see more i

BIMA Blog » 5 areas to get right for improved agility and 1 big reason t...
blog.bima.co.uk

In marketing, 'agility' once referred to particularly swift actions and decisions. Increasingly, 'agility' is synonymous with ability. Conce

Transformers: People in Paint
www.geeknative.com

Body paint can certainly transform people. In this case we've the expert touches of body painter Allyson Averell, with model Rosie Mae and p

Guardians of the Galaxy character videos: Groot & Rocket
www.geeknative.com

Marvel have just uploaded two character trailers for Guardians of the Galaxy. There's little snippets. We do get to hear Rocket speak.

Guardians Of The Galaxy: James Gunn's Trailer Breakdown
www.totalfilm.com

Guardians director Gunn talks us through the first trailer

The One gaming table to RULE them all
www.geeknative.com

Scratch that. How's this for a table for a little D&D or Pathfinder on? Perhaps it's more suited to a bit of dice rolling at MERP or the cur

The Sir Walter Scott is after security and is generally so busy you might imagine that it was the only place in the departures longue that serves sit down food. That’s not the case. The Gathering is just across from it and at the other end of the terminal there’s a burger bar, an Eat and Yo-Susi. I think you have to moderate your expectations when you turn up at a JD Wetherspoon; certainly when that’s a Whetherspoon in an airport. Gourmet food won’t be found here. The goal is “will this be good enough?” and while that is certainly influenced by how hungry you are I’ve found that the sir Walter Scott is generally a safe pair of hands. The emphasis is on speed. When you order at an airport you need to be able to eat before you’re due at the gate. The staff at the Sir Walter Scott always seem aware of that, let you know if there’s going to be the potential for a delay and the menu is designed to allow swift service. There at, at least, two menus; breakfast and after breakfast. You’ll be familiar with most of the choices if you’re used to JD Wetherspoon owned bars at any other airport. I think the five bean chilli is the best option after breakfast and I tend to go with scrambled eggs. Neither dish is ambitious and this is exactly what I want. This isn’t a cheap food bar. You’re probably paying more than you would for similar food but compared to the usual costs of airport-side meals it is entirely in-line with what I would expect. Overall; I pop into The Sir Walter Scott now and then on my many trips to Edinburgh Airport. I tend to favour Eat for breakfast and the Gathering for lunch but if I’ve time for a pint of beer and a sit down dinner then I’ll come here. There are seats here that can let you watch the departures board and a few near power supplies for your laptop.
• • •
Public - 6 months ago
reviewed 6 months ago
Beets has changed and adapted to survive the arrival of a chain supermarket right next to it. The pleasant little shop now specialises in an interesting range of alcohol. If you want to pick up a bottle of wine, even champagne, that no one else is likely to bring to the party (or guess how much it costs) then Beets is for you. Want to try a new beer, ale or larger? Then Beets is for you. It has a pretty decent range of spirits and has stocked Kraken rum in the past but the independent really specialises in wines and beer. I make the habit of buying a new beer whenever I go in and I try and go in as often as I can. This is a local shop that has earned the trust and support of the locals. There’s been times when I’ve been stuck and unable to decide what sort of wine would be suitable for a party or dinner. Without fail the owner has been able to help, has been happy to do so and shared impartial advise. I’ve been persuaded to buy less expensive wines. I wouldn’t have a second thought in asking for advise again. Beets is normally open from Tuesday to Saturday. The only trouble I’ve had with the store is when I fancied something for Sunday dinner and they’ve been closed.
• • •
Public - 6 months ago
reviewed 6 months ago
The Constitution is in a weird “can’t win for trying” situation. I like it far more than I actually go. The bar is situated on Constitution Street and has a few tables and chairs outside. Inside it’s rather nice. The main bar area is comfortable, the bar is large and there’s an even larger projection screen for watching TV. Around the corner from the bar there’s a restaurant area. If you prefer you can access the building directly from the restaurant door too. The tables here are a good size for food and the area is clean, well decorated and good for chatting. The best area of The Constitution is almost a secret. You can go around the back of the bar into a third room. This is a plush, private area with super comfortable chairs. I think it’s a perfect location for some post-work drinking. The problems have had with Constitution – other than the times it uses the large screen for spot – have always been with the food. When the place was newly launched they had a lovely menu but the food took an absolute age to arrive. Wisely they simplified and cut back but along the way they went too far. Rather than getting nicely done gastro-pub food we started to get dishes from the other end of the spectrum. You know; the end where microwaves stalk the kitchens. I think food is a problem The Constitution needs to solve. It’s an eating sort of pub. It’s the sort of pub you could settle down in on Friday evening after work and stay a while. Until it manages to sort this out I think the building will always be suspiciously empty and that won’t be good news. There have been months where I’ve worried about whether the owners would be able to continue. I’m glad The Constitution has survived. I’m a hair’s breadth away from popping back in and checking the menu again. I think it might be a challenge to persuade those who’ve felt let-down by the kitchen in the past though, for whatever the reason.
• • •
Public - 6 months ago
reviewed 6 months ago
This is a really nice Zizzi. The restaurant has strong views out towards Princess Street of the like you can't get elsewhere. Inside is lovely with a mix of tables, chairs and comfy sofas. This is a hip Zizzi. Once you know where the restaurant is it is easy to find but you're unlikely to stumble on it otherwise. If you're at St Giles on the Royal Mile, cross the street and head down the infamous Mary King's Close. No ghosts here, just a modern Zizzi hidden away. The food is what you'd expect from a Zizzi. That means consistently good but made suitable for a chain of restaurants. As this Zizzi isn't easy to find it can be quiet. I like this. A side effect is that there's not always loads of wait staff on. I've been on a Sunday evening when there was only one member of staff but he coped well with the three active tables he had.
• • •
Public - 7 months ago
reviewed 7 months ago
72 reviews
Map
Map
Map
I’ve been very loyal to Sesh since they opened. That’s not come automatically but because they’ve earned it. What I haven’t been is very faithful to any individual hairdresser who works for Sesh. My usual routine is to decide over lunch that I really should have my hair cut before the business meeting I’m supposed to be at the following day. I phone up Sesh and see if they can squeeze me in. If I’m not picky about who cuts my hair then we can usually (but not always; they get busy!) find a time that day in which they have a space for me. By and large it doesn’t matter who cuts my hair at Sesh because it’s always good. Sure, yeah, the more experienced team show that experience but when you’re a geek going for a simple wash and cut then there’s no point splitting hairs over the difference. If you’ll forgive the pun. It’s also worth considering the wash. You’re made comfortable, you lean back into a grooved basin and they check the temperature is spot on. Then there’s magic. There’s a special Sesh wash that’s akin to a head massage. I swear it’s why some of their customers are so loyal. If there’s any waiting (you know; you’ve turned up 20 minutes early) then there’s tea or coffee and usually a biscuit. You can go back to that after your wash if you need it. The salon is clean, warm and friendly. There’s plenty of space. I always worry when hairdressers squeeze their customers too closely together. Don’t bump the man with scissors at my head! That’s never a problem at Sesh.
• • •
Public - 6 months ago
reviewed 6 months ago
I was really pleased to see The Hideout Café arrive on the corner of Charlotte Street and Constitution Street. The location looked like a good one, a corner of a busy intersection and not too far from Leith Links at all but for as long as I had lived in the area the building had been left empty and was approach ruin. The Hideaway Café swept in, tided the place up and transformed the corner spot into the sweet little nook it should be. The big attraction of the Hideaway Café is the opposite of what you might expect. The Hideaway is actually a fantastic lookout spot. It has huge windows which are easy to sit near. If you’ve got the time you can sit, drink your tea and watch busy Leith go by. While the tables aren’t huge and the seats are mainly those old wooden frame jobs the café is actually quite cosy. It would be a tempting place to go sit and read for a bit (and some people do) but it gets a little too busy for me. While The Hideout Café as a fair range of drinks at sensible prices I find the food menu keeps me from coming back more often. The menu updates every day but isn’t very large. I can’t head out of work, aiming to have lunch at the Café, confident in the knowledge I’ll find something there I’d want to eat. Once we sat down at a table, just after 12, picked something from the blackboard menu only to watch as it was wiped clean and updated with less appetising food. On that occasion we had to abandon the visit and go elsewhere. “Elsewhere” is a problem for café as although it has a nice spot it is just across the road from the Compass which is very good for food and just up the road from Printworks Coffee and Rocksalt. I think those two alternatives catch more of the workers drifting up from the Shore for a breakfast or lunch. On the flip that, that helps to ensure the Hideaway isn’t overly packed too often (as can sometimes happen at Rocksalt). There’s a touch of “lifestyle café” to the Hideout but I don’t think that’s a bad thing. It’s not my favourite venue in the area but it’s certainly a consideration.
• • •
Public - 6 months ago
reviewed 6 months ago
The Flying Dog is a bit of a secret. It’s hard to convince people there’s a gourmet hog dog and craft ale specialist just off from the Water of Leith – but that’s exactly what The Flying Dog is. The menu is straight forward – hot dogs or sandwiches. Wait. When I say gourmet dogs that’s exactly what I mean; so you have an order like “The Coronation” which is a chicken sandwich, with pineapple with a curry mayo. My favourite is The Flying Dog if which a hot dog with chilli beef, melted cheese and peppers. The Flying Dog has their own ale. My favourite is the Flying Dog Doggie Style Pale Ale. That’s right. I go to the Flying Dog, eat a Flying Dog and wash it down with a bottle of Flying Dog too. It’s comfortable inside. There’s plenty of space between tables but not a huge amount of space on each table. So why is this clean, convenient and tasty venue such a secret? There are two reasons. The first is the location. You do need to know Leith pretty well or be willing to explore in order to find it. There’s a greasy spoon café across the road that as a giant hog dog statue outside (no fooling) and I suspect sometimes people assume that’s the Flying Dog when the location is describe to them and write the place off. The second is herd mentality. I’ve only ever been in the Flying Dog for a mid-week lunch. It’s always been empty. I’ve seen people walk up, interested by the proposition but peer through the window and then retreat. I’m sure those same people would have ventured inside if there had only been one or two more dining couples in sight. Despite worrying whether The Flying Dog is doing well enough to keep its doors open (and perhaps it gets super busy at night; since it serves food late and opens even later) I’d recommend it. If you’re in Leith and need a hot dog sized lunch then come here for quality, comfort and good vibe.
• • •
Public - 10 months ago
reviewed 10 months ago