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Andrew Girdwood
Works at DigitasLBi
Attended George Watson's College
Lives in Edinburgh, Scotland
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Andrew Girdwood
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Pretty big news if you're a Wordpress blogger. Automattic (the company that owns Wordpress) has bought +WooThemes. I've certainly used WooThemes' themes on a few of my blogs in the past. 
Today marks the beginning of the next exciting chapter in our journey as WooThemes: we are joining the Automattic family!
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A gritty sci-fi that's well worth reading.
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Reasons to moan about architecture... 
The Internet's visual storytelling community. Explore, share, and discuss the best visual stories the Internet has to offer.
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I wrote up a chat we had in this group at the start of the month. 
Just how come there’s another dungeon-like area to explore? Why is full of monsters again?
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A little tip for how to get the best out of Netflix.


(Yoinked from Reddit) 
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An insight into the true number of active players in #ingress? Perhaps. 
@AXALab @AXA @ingress baltic states are top active agents and more then 9 k portals but none of axa office , this advert is like joke.. Andrew Bissel · 19h19 hours ago. Andrew Bissel ‏@andybfmv96. @AXALab @ingress a little too many though... Way too many strong portals! kaz1966@mac.com ...
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Pirates? Anime? Yes please!
Former Marine Admiral "Z" has stolen the powerful and dangerous Dyna Stones. It is up to the Straw Hat Pirates, led by Luffy, to try and defeat the vigilantes and save the New World.
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Over 4,000 hack results logged.
 
Over the past 2 months I've logged the results of every hack, and have finished compiling them for easier analysis.

So here are just over 4000 consecutive perfect glyph hacks, all with at least 50% speed bonus, on a spread of P1 to P7 portals. I would've loved to have some P8 hacks, but it's just not possible where I live. Almost all hacks were on friendly portals, and those that weren't have been marked.

I stopped logging just before the increased Ultrastrike drop rate, so that won't have any bearing on results.

https://docs.google.com/spreadsheets/d/1KFTAb8_OMw6MqYHPE2tUPVClWPG-peB9Re7HLJrMczU/edit?usp=sharing
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The technology stack for consuming content is changing really quickly, hints +Pierre Far​ at #SEJSummit 
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Thanks again for your presentation today at #SEJSummit, and for the chat afterwards. Will certainly remember the gains to be had from #MakeItBleed  
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Interesting history of the British video game industry. 
Fan of computer games and their rich history? From Bedroom to Billions is a detailed insight into the British video game history. This is a clever documentary, with great snippet interviews, clips from historic games and loads of insight.
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Finally getting to level 16 this afternoon is a cool feeling!  No longer "have to" keep fielding the local parks!  It is also an opportunity to reflect on the last 11 months since first playing Ingress about 15 June 2014 just before my 50th birthday.  There have been many highs along the way including getting to know plenty of great people both on the green and blue sides and losing 25 kg of body weight :)

It’s the first time I have done one of these “look at me” posts and probably will be the last.  I was a keen Geocacher (Zorgon) but after 6,500 or so finds and lots of adventures, geocaching no longer had the same spark as it used to.  Both kids had “pretty much” left home and my wife was very busy with her hobbies so Ingress came along at the perfect time.  

I have enjoyed the way Ingress has evolved for me; initially it was all about learning how to play, such as trying to figure out the difference between a link amp and a force amp or the best way smash portal shields.  With level 8 achieved there was a big “what now?” question.  Have I won the game?  Is it time to try something else?  Little did I know that Ingress only starts getting really interesting from then on.

Got involved in team fielding ops and set up some events to help make our (then) blue dominated city (Hamilton) turn green every now and again.  Those planned and unplanned late night and early morning ops were fantastic fun!  It is good that the city has been a lot more even between blue and green lately but this evolves week by week.  

Went through a stage of trying to stay at the top of the MU leader board in our local cell and had some awesome battles against Resistance.  It meant lots of big fields and racing around the countryside disrupting Resistance plans and smashing all the blue fields before checkpoint.  Loved getting those COMMS messages from calling me a “pest” (and worse).  Those are the biggest compliments you get in this game and always made me smile!  It was also a thrill to solo BAF Auckland on two separate occasions and BAF Hamilton many times so I easily qualified for the black Illuminator badge when it came out.  A lot more people seem to be doing it now there is a badge when before it was just for fun!  Creating a multi-layered BAF AND hitting checkpoint is one of the most exhilarating things you can do in Ingress.

This MU junkie phase also coincided with a determined effort to keep all the strategic hill summit portals in the Waikato MINE.  I treated the Resistance as my personal fitness trainers - Thanks Anshultz and Bluejellybeans (+Luci Gravatt) and every time they took a summit portal I went out and took it straight back; sometimes the same day.  The weight loss during this period was phenomenal and my resting heart rate went from over 80 bpm to below 60 bpm.  My wife tells me I also stopped snoring at night!  The longest Waikato hill portal climb (Pirongia Summit) is 6 hour+ return but my favourite hill portal is Hakarimata; not particularly high and only takes about 30 min to climb to the top but those non-stop 1500 steps are a real gut buster!  

Another thing I have enjoyed is the time management and goal setting aspects of the game.  The only way to get to higher levels is to expend time getting AP and badges but it is kinda fun trying to optimise the AP collection process and badge progress with minimal expenditure of resources and effort.  

More recently the Ingress Missions have added a fun twist and I managed to race through to Platinum by early April.  Keen to do a lot more Missions.  

I had not used social media (Facebook, G+, Twitter etc) before playing Ingress so Hangouts and the other communications forums were a bit of an eye opener for me.  A necessary tool for Ingress community planning but the circles within circles, constant chatter and petty cross-faction issues that go on were rather distracting and a little frustrating at times.  Hence my decision to opt out of HO’s for a time.  I have been happy to be contacted by my team mates to help out whenever needed but it has been refreshing to play the game independently for a while without any distractions.  

For the last 9 weeks the sole goal has been the mind numbing grind through the last 12 mill AP to level 16.  The first to achieve this in our region?  

Now at level 16 I am feeling a whole lot healthier since beginning Ingress but there is the same question I asked myself at level 8 …… “What now?” …..

Only time will tell.  
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It's often easy to skip layering just because of the key collection faff but "empty fields" are a complication worth thinking about. 
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Andrew's Collections
Work
Occupation
Digital Marketing
Skills
Digital marketing; I've experience in SEO, PPC, Affiliate/Performance Marketing, Display and Social. That experience is relevant in desktop and mobile as well as a bit of connected big screen whether via smart TV or gaming console. I've technical skills, blogging skills and know my limits when it comes to wrestling a presentation into shape.
Employment
  • DigitasLBi
    Digital Marketing, present
    Media Innovations Director. Good media connects brands with people; it transforms creativity from art into marketing and technology from utility into marketing.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edinburgh, Scotland
Previously
Ballarat, Australia
Story
Tagline
Blogger, gamer and digital marketing geek
Introduction
Andrew is Media Innovations Director at DigitasLBi and happily spends his day deep in digital marketing.

On the weekends Andrew divides his time between geeky hobbies like RPG, anime, sci-fi, the occasional web project and more digital marketing. He runs sites like www.geeknative.com because even in his time off he likes to get digital!

Despite all the mentions of digital marketing; this is a personal profile!
Education
  • George Watson's College
  • Heriot-Watt University
  • Napier University
Basic Information
Gender
Male
Relationship
In a relationship
Other names
Manx, Girdy
Apps with Google+ Sign-in
Andrew Girdwood's +1's are the things they like, agree with, or want to recommend.
Liftshare
market.android.com

Sick of high petrol prices? Need a ride? Join over 400,000 Liftshare members enjoying cheap travel by sharing car journeys. Find a lift or o

Missguided show how affiliate and native advertising can merge together
blog.arhg.net

UK retailer Missguided have launched the “Missguided Active” sports range. To kick off the campaign they've emailed affiliates. This is a go

Dubsmash boom reminds me we're all publishers
blog.arhg.net

I thought it was interesting that a two-month old video-messenger hybrid app called Dubsmash did amazingly well over Christmas. As highlight

Top European mind in affiliate marketing
blog.arhg.net

GeoRiot is a service that copes with the complexities of mapping IP addresses (and other clues) to a geographic location. I first heard thei

Do exact match domains still work as an SEO tactic?
econsultancy.com

While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work.

Affiliate Window offers publishers compensation for network disruption c...
thedrum.com

Publishers have welcomed Affiliate Window’s decision to offer them compensation for any potential revenue loss during a recent...

Andrew Girdwood On The Future of 'SEO For Brands' In 2014 [Video]
www.linkdex.com

At our 'SEO for Brands' in 2014 Think Tank we conducted a short interview with Andrew Girdwood. He is currently Media Innovations Director..

How to Train Your Dragon 2 POP Vinyl Release
popvinyl.net

Funko unveil their new How to Train Your Dragon 2 POP Vinyl's and are available on pre-order Check out the details on How to Train Your Drag

9 Social Media Strategies for Global Ecommerce - Global Ecommerce Solutions
blogs.pb.com

Social media is a potent tool for the global ecommerce marketer. Done right, it can increase engagement, loyalty, and even sales — all at an

‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens
www.theonion.com

ISLA VISTA, CA—In the days following a violent rampage in southern California in which a lone attacker killed seven individuals, including h

Put social media at the heart of your business strategy with #CSMNY @Use...
thechrisvossshow.com

70% of C-Suite executives say social represents an opportunity to transform their business for the better. Social media has overturned the t

RetailMeNot Sales up 50%, While Profits Slide
performancein.com

Global voucher publisher RetailMeNot has seen first-quarter revenue rise by 51% year on year to $61.3 million from $40.6 million. The US-bas

Incredible Gaslight Gathering 3 photographs
www.geeknative.com

These photographs are stunning as are the costumes on display. The photographer is Derick Tortorella (aka Mr Muggles) and you can see more i

BIMA Blog » 5 areas to get right for improved agility and 1 big reason t...
blog.bima.co.uk

In marketing, 'agility' once referred to particularly swift actions and decisions. Increasingly, 'agility' is synonymous with ability. Conce

Transformers: People in Paint
www.geeknative.com

Body paint can certainly transform people. In this case we've the expert touches of body painter Allyson Averell, with model Rosie Mae and p

Guardians of the Galaxy character videos: Groot & Rocket
www.geeknative.com

Marvel have just uploaded two character trailers for Guardians of the Galaxy. There's little snippets. We do get to hear Rocket speak.

Guardians Of The Galaxy: James Gunn's Trailer Breakdown
www.totalfilm.com

Guardians director Gunn talks us through the first trailer

The One gaming table to RULE them all
www.geeknative.com

Scratch that. How's this for a table for a little D&D or Pathfinder on? Perhaps it's more suited to a bit of dice rolling at MERP or the cur

The Sir Walter Scott is after security and is generally so busy you might imagine that it was the only place in the departures longue that serves sit down food. That’s not the case. The Gathering is just across from it and at the other end of the terminal there’s a burger bar, an Eat and Yo-Susi. I think you have to moderate your expectations when you turn up at a JD Wetherspoon; certainly when that’s a Whetherspoon in an airport. Gourmet food won’t be found here. The goal is “will this be good enough?” and while that is certainly influenced by how hungry you are I’ve found that the sir Walter Scott is generally a safe pair of hands. The emphasis is on speed. When you order at an airport you need to be able to eat before you’re due at the gate. The staff at the Sir Walter Scott always seem aware of that, let you know if there’s going to be the potential for a delay and the menu is designed to allow swift service. There at, at least, two menus; breakfast and after breakfast. You’ll be familiar with most of the choices if you’re used to JD Wetherspoon owned bars at any other airport. I think the five bean chilli is the best option after breakfast and I tend to go with scrambled eggs. Neither dish is ambitious and this is exactly what I want. This isn’t a cheap food bar. You’re probably paying more than you would for similar food but compared to the usual costs of airport-side meals it is entirely in-line with what I would expect. Overall; I pop into The Sir Walter Scott now and then on my many trips to Edinburgh Airport. I tend to favour Eat for breakfast and the Gathering for lunch but if I’ve time for a pint of beer and a sit down dinner then I’ll come here. There are seats here that can let you watch the departures board and a few near power supplies for your laptop.
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Public - 5 months ago
reviewed 5 months ago
Beets has changed and adapted to survive the arrival of a chain supermarket right next to it. The pleasant little shop now specialises in an interesting range of alcohol. If you want to pick up a bottle of wine, even champagne, that no one else is likely to bring to the party (or guess how much it costs) then Beets is for you. Want to try a new beer, ale or larger? Then Beets is for you. It has a pretty decent range of spirits and has stocked Kraken rum in the past but the independent really specialises in wines and beer. I make the habit of buying a new beer whenever I go in and I try and go in as often as I can. This is a local shop that has earned the trust and support of the locals. There’s been times when I’ve been stuck and unable to decide what sort of wine would be suitable for a party or dinner. Without fail the owner has been able to help, has been happy to do so and shared impartial advise. I’ve been persuaded to buy less expensive wines. I wouldn’t have a second thought in asking for advise again. Beets is normally open from Tuesday to Saturday. The only trouble I’ve had with the store is when I fancied something for Sunday dinner and they’ve been closed.
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Public - 5 months ago
reviewed 5 months ago
The Constitution is in a weird “can’t win for trying” situation. I like it far more than I actually go. The bar is situated on Constitution Street and has a few tables and chairs outside. Inside it’s rather nice. The main bar area is comfortable, the bar is large and there’s an even larger projection screen for watching TV. Around the corner from the bar there’s a restaurant area. If you prefer you can access the building directly from the restaurant door too. The tables here are a good size for food and the area is clean, well decorated and good for chatting. The best area of The Constitution is almost a secret. You can go around the back of the bar into a third room. This is a plush, private area with super comfortable chairs. I think it’s a perfect location for some post-work drinking. The problems have had with Constitution – other than the times it uses the large screen for spot – have always been with the food. When the place was newly launched they had a lovely menu but the food took an absolute age to arrive. Wisely they simplified and cut back but along the way they went too far. Rather than getting nicely done gastro-pub food we started to get dishes from the other end of the spectrum. You know; the end where microwaves stalk the kitchens. I think food is a problem The Constitution needs to solve. It’s an eating sort of pub. It’s the sort of pub you could settle down in on Friday evening after work and stay a while. Until it manages to sort this out I think the building will always be suspiciously empty and that won’t be good news. There have been months where I’ve worried about whether the owners would be able to continue. I’m glad The Constitution has survived. I’m a hair’s breadth away from popping back in and checking the menu again. I think it might be a challenge to persuade those who’ve felt let-down by the kitchen in the past though, for whatever the reason.
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Public - 5 months ago
reviewed 5 months ago
This is a really nice Zizzi. The restaurant has strong views out towards Princess Street of the like you can't get elsewhere. Inside is lovely with a mix of tables, chairs and comfy sofas. This is a hip Zizzi. Once you know where the restaurant is it is easy to find but you're unlikely to stumble on it otherwise. If you're at St Giles on the Royal Mile, cross the street and head down the infamous Mary King's Close. No ghosts here, just a modern Zizzi hidden away. The food is what you'd expect from a Zizzi. That means consistently good but made suitable for a chain of restaurants. As this Zizzi isn't easy to find it can be quiet. I like this. A side effect is that there's not always loads of wait staff on. I've been on a Sunday evening when there was only one member of staff but he coped well with the three active tables he had.
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Public - 6 months ago
reviewed 6 months ago
72 reviews
Map
Map
Map
I’ve been very loyal to Sesh since they opened. That’s not come automatically but because they’ve earned it. What I haven’t been is very faithful to any individual hairdresser who works for Sesh. My usual routine is to decide over lunch that I really should have my hair cut before the business meeting I’m supposed to be at the following day. I phone up Sesh and see if they can squeeze me in. If I’m not picky about who cuts my hair then we can usually (but not always; they get busy!) find a time that day in which they have a space for me. By and large it doesn’t matter who cuts my hair at Sesh because it’s always good. Sure, yeah, the more experienced team show that experience but when you’re a geek going for a simple wash and cut then there’s no point splitting hairs over the difference. If you’ll forgive the pun. It’s also worth considering the wash. You’re made comfortable, you lean back into a grooved basin and they check the temperature is spot on. Then there’s magic. There’s a special Sesh wash that’s akin to a head massage. I swear it’s why some of their customers are so loyal. If there’s any waiting (you know; you’ve turned up 20 minutes early) then there’s tea or coffee and usually a biscuit. You can go back to that after your wash if you need it. The salon is clean, warm and friendly. There’s plenty of space. I always worry when hairdressers squeeze their customers too closely together. Don’t bump the man with scissors at my head! That’s never a problem at Sesh.
• • •
Public - 5 months ago
reviewed 5 months ago
I was really pleased to see The Hideout Café arrive on the corner of Charlotte Street and Constitution Street. The location looked like a good one, a corner of a busy intersection and not too far from Leith Links at all but for as long as I had lived in the area the building had been left empty and was approach ruin. The Hideaway Café swept in, tided the place up and transformed the corner spot into the sweet little nook it should be. The big attraction of the Hideaway Café is the opposite of what you might expect. The Hideaway is actually a fantastic lookout spot. It has huge windows which are easy to sit near. If you’ve got the time you can sit, drink your tea and watch busy Leith go by. While the tables aren’t huge and the seats are mainly those old wooden frame jobs the café is actually quite cosy. It would be a tempting place to go sit and read for a bit (and some people do) but it gets a little too busy for me. While The Hideout Café as a fair range of drinks at sensible prices I find the food menu keeps me from coming back more often. The menu updates every day but isn’t very large. I can’t head out of work, aiming to have lunch at the Café, confident in the knowledge I’ll find something there I’d want to eat. Once we sat down at a table, just after 12, picked something from the blackboard menu only to watch as it was wiped clean and updated with less appetising food. On that occasion we had to abandon the visit and go elsewhere. “Elsewhere” is a problem for café as although it has a nice spot it is just across the road from the Compass which is very good for food and just up the road from Printworks Coffee and Rocksalt. I think those two alternatives catch more of the workers drifting up from the Shore for a breakfast or lunch. On the flip that, that helps to ensure the Hideaway isn’t overly packed too often (as can sometimes happen at Rocksalt). There’s a touch of “lifestyle café” to the Hideout but I don’t think that’s a bad thing. It’s not my favourite venue in the area but it’s certainly a consideration.
• • •
Public - 5 months ago
reviewed 5 months ago
The Flying Dog is a bit of a secret. It’s hard to convince people there’s a gourmet hog dog and craft ale specialist just off from the Water of Leith – but that’s exactly what The Flying Dog is. The menu is straight forward – hot dogs or sandwiches. Wait. When I say gourmet dogs that’s exactly what I mean; so you have an order like “The Coronation” which is a chicken sandwich, with pineapple with a curry mayo. My favourite is The Flying Dog if which a hot dog with chilli beef, melted cheese and peppers. The Flying Dog has their own ale. My favourite is the Flying Dog Doggie Style Pale Ale. That’s right. I go to the Flying Dog, eat a Flying Dog and wash it down with a bottle of Flying Dog too. It’s comfortable inside. There’s plenty of space between tables but not a huge amount of space on each table. So why is this clean, convenient and tasty venue such a secret? There are two reasons. The first is the location. You do need to know Leith pretty well or be willing to explore in order to find it. There’s a greasy spoon café across the road that as a giant hog dog statue outside (no fooling) and I suspect sometimes people assume that’s the Flying Dog when the location is describe to them and write the place off. The second is herd mentality. I’ve only ever been in the Flying Dog for a mid-week lunch. It’s always been empty. I’ve seen people walk up, interested by the proposition but peer through the window and then retreat. I’m sure those same people would have ventured inside if there had only been one or two more dining couples in sight. Despite worrying whether The Flying Dog is doing well enough to keep its doors open (and perhaps it gets super busy at night; since it serves food late and opens even later) I’d recommend it. If you’re in Leith and need a hot dog sized lunch then come here for quality, comfort and good vibe.
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Public - 8 months ago
reviewed 8 months ago