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Andrew Dymski
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300 followers
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Industrial Inbound Marketing: The journey from first-time visitor to sales-ready lead

The way that people build trust and arrive at a purchase decision has changed. The rise of Google as a household verb has flipped the traditional buying cycle on its head. It has become increasingly difficult to gain a direct line to the decision maker.

http://www.techburgher.com/deep-dive/industrial-inbound-marketing-journey-first-time-visitor-sales-ready-lead/

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10 Resources for More Effective Calls to Action

In this post I have curated some butt kicking resources to help make your life easier as a marketer. Each of these resources comes from a brand that is walking the walk. Check out the excerpts bellow and click through for the full articles. Happy conversion :)

http://guavabox.com/effective-calls-to-action/

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Industrial Inbound Marketing: The journey from first-time visitor to sales-ready lead

There is a Shift in B2B Buyer Behavior.

The way that people build trust and arrive at a purchase decision has changed. The rise of Google as a household verb has flipped the traditional buying cycle on its head. It has become increasingly difficult to gain a direct line to the decision maker.

http://www.techburgher.com/deep-dive/industrial-inbound-marketing-journey-first-time-visitor-sales-ready-lead/ 

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10 Resources for More Effective Calls to Action

Hey all, in this post I have curated some butt kicking resources to help make your life easier as a marketer. Each of these resources comes from a brand that is walking the walk. Check out the excerpts bellow and click through for the full articles. Happy conversion :)

 http://guavabox.com/effective-calls-to-action/

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Hey all, I curated a blog post with some great resources for calls-to-action. Check it out if you like! 

http://guavabox.com/effective-calls-to-action/

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How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content

Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we're in the same boat.

http://blog.hubspot.com/insiders/lead-generation-content

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How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content

Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we're in the same boat.

http://blog.hubspot.com/insiders/lead-generation-content

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15 Tips for Content Creators in "Boring" Industries

As B2B marketers, it can be easy to look at RedBull and Coca-Cola and wonder how we could ever be as innovative and exciting in our boring industries. Before you start throwing yourself a pity party, remember that your target audience does not think your industry is boring. They love it, they live in it everyday, and they bore their friends to death on the weekends talking about it.  Think of these people while you're planning, creating, and promoting your content.
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