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Andrew Baxter
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99 followers
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Artificial Intelligence is turbo-charging the way marketing operates
Robo marketing
Robo marketing
theaustralian.com.au
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Brand reputation drives customer choice in banking - can the Big Four Australian banks rebuild their reputations? https://www.theaustralian.com.au/business/the-deal-magazine/banks-must-lift-their-branding-game/news-story/74d975b945400d2dee7c56a0986afa71
Brand rehab
Brand rehab
theaustralian.com.au
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My latest column in +The Australian - "Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age" https://www.theaustralian.com.au/business/marketing-dilemma-branding-or-sales/news-story/a4edc35a9d77fd3fc2b2856de2203d5a
Campaign craft
Campaign craft
theaustralian.com.au
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My latest column in +The Australian today, bringing together three of the hats that I wear: marketing, philanthropy, and not-for-profits. "Can marketing play a role in influencing philanthropists to give to your not-for-profit cause?". Part of a special Philanthropy edition of The Deal Magazine
Smart sell
Smart sell
theaustralian.com.au
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