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How The Kony 2012 Meme Spread

Excellent article dissects the Kony 2012 meme:

A couple of interesting factors that help explain the spread:

"SocialFlow undertook a data visualization (see above) of the first 5,000 Twitter users who posted the #Kony2012 hashtag. What the clustering of connections reveals is that the hashtag started trending on 1 March before the video was posted online, and the trend came from Birmingham, Alabama. SocialFlow reports: This movement did not emerge from the big cities, but rather small-medium sized cities across the Unites States. It is heavily supported by Christian youth, many of whom post Biblical psalms as their profile bios."


"The Kony 2012 video did not “go viral”; rather, its circulation depended on the hundreds of thousands of young people who already felt connected to the organization and to this cause through their participation in school based clubs and grassroots campaigns over almost a decade. These young people were among the first to receive the video, pass it along through their social networks to their friends and classmates, and thus, start a process which ultimately got the attention of millions around the world."
eric susch's profile photoMihir “Neversleeps” Pathare's profile photo
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