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Andrea Scarpetta (garethjax)
Works at Yottacom.co.uk
Attends Real Life
Lives in Hackney road, london
4,166 followers|443,208 views
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Do search engines collect and utilise user behaviour data for ranking purposes?
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Lascia da parte l’intuito, le idee folli, i colpi di genio. Hai bisogno di un sistema scientifico per ottenere nuovi clienti, hai bisogno di un metodo.
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Super articolone imperdibile di +Andrea Scarpetta e +Cesarino Morellato su +Search Engine Land 
The debate over CTR's potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta.
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Stavo scrivendo un post sul WMF ma mi sono accorto che avevo voglia di scrivere cose più mie, più personali. Così ho cancellato il post da FuturaImmagine e l'ho messo su uno spazio.

It's all about me.
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Gli uomini quando insegnano imparano. Ho letto questa frase molte volte all'interno del mio Gt Master Club senza mai capire bene cosa volesse dire. Or...
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Announcing @screamingfrog SEO Spider 4.0 - http://www.screamingfrog.co.uk/seo-spider-4-0/ . Google Analytics integration, custom extraction & more!
Version 4.0 of the Screaming Frog SEO Spider crawler now includes Google Analytics integration, custom extraction (scraping) and much more!
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A Website's Structured Data Success Story

The slide deck of a presentation I gave during SmartData Conference 2015 tries to answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols.

Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.

This post and presentation by +Jarno van Driel is extremely interesting and important. I've been using and pushing structured data but this is next level stuff and adds greater impetus to using the mark-up to help Google understand your content.

#seo   #structureddata  
A story about how a website was semantically optimized by using schema.org and other protocols and how this lead to a Panda recovery and then some...
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Google cambia nome (più o meno)
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Seguendo una tradizione tipicamente anglosassone e poco italiana, a quanto pare Google ha deciso di cambiare nome. La situazione è in evoluzione, però pare confermata da vari siti (tra cui ars technica) oltre che chiaramente da un comunicato ufficiale! In pratica cosa cambia per noi? Poco o nulla per chi si occupa di marketing digitale come me, il "cuore" rimane lo stesso, semplicemente le altre attività di Google non legate al digitale acquisisc...
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che casino
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in 5 minuti vi spiego come aumentare la probabilità di ricevere più risposte su airbnb.
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Fucking awesome. I'm following the project since the day one. Love the idea behind it.
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Complimenti a #Movimento5Stelle  per questa nuova genialata; applausi anche a Confcommercio, "schierata a favore del provvedimento": avete capito proprio tutto, di Internet ed  #ecommerce .
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Già approvato alla Camera, il provvedimento è approdato ora al Senato e mira a mitigare gli effetti nefasti per i piccoli negozianti legati alla liberalizzazione degli orari
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O_o
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Andrea's Collections
People
In his circles
1,469 people
Have him in circles
4,166 people
BF mountainshop's profile photo
Carolyn Shelby's profile photo
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Matilda Preziosi's profile photo
Olivia austin's profile photo
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Collections Andrea is following
Education
  • Real Life
    Eternal Hardship, 1971 - present
    Nothing teach you better lessons than real life. Never Give Up!
  • Istituto Carlo ghiglieno
    Unix system administration
    Many year ago, after the accountant school, i attended a college specialized in computer science. My field of application was a technical figure specialized in Unix System V. (yeah, very old!)
Basic Information
Gender
Male
Other names
Gareth Jax, Judge Seo
Story
Tagline
Growth hacker for fun and profit!
Introduction
Jump and Fly, the wings of your passion will take you everywhere. 

This is my public profile on google and while some people try to copy and paste the same text everywhere, i try to be at least a little bit original whenever i have to talk about myself.

I'm a passionate Growth Hacker and i really like being one, because every new venture is a different challenge and i love challenges!

Starting 2014 i've left Italy to pursue my career in London: i'm looking for new exciting challenges in an international market!

If you browsed the long list of links about me on the sidebar, the fastest methods to get in touch about me are:

- Twitter: i have almost always the notification enabled, so a direct message is probably bound to reach me in a matter of minutes. 
- Email: Old but reliable, it's a must if you need to ask extensive questions.


Work
Occupation
Growth hacker, Technical Seo, Paid Media professional
Skills
seo, content marketing, inbound marketing, risotto, adwords, facebook ads, viral marketing, growth hacking, video creation
Employment
  • Yottacom.co.uk
    CEO & SEO, 2014 - present
    I'm the director (and founder) of a digital marketing company in UK called YOTTACOM
  • Self
    Seo Blogger and growth hacker, 2008 - present
    Since 2008 i've managed an italian blog called andreascarpetta.com where i write about Seo and occasionally Social media marketing
  • fullplan.it
    Head of Seo services and Seo Specialist, 2011 - 2014
  • Studio cappello
    Seo Specialist, 2009 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hackney road, london
Previously
bethnal green, London - Milano, italy - Rivarolo canavese, Italy - Rivarolo canavese, Italy - Torino, Italy - Padova, italy
Contact Information
Work
Mobile
+447842287123
Email
Address
hackney road, London
Apps with Google+ Sign-in
  • Fallout Shelter
Ottimo mix di prezzo e qualità, ricorda le Coop italiane come gestione, ma sembra più "popolano" rispetto ad altre catene come Angeloni.
Public - 6 months ago
reviewed 6 months ago
Nice environment, free wifi, relaxed atmosphere. I love it!
Public - 11 months ago
reviewed 11 months ago
Buon supermercato, ci sono stato ieri sera: è spazioso, gli scaffali sono ben ordinati e la scelta di prodotti è piuttosto buona anche se era sabato sera.
Public - a year ago
reviewed a year ago
I salami di battuello sono una delle istituzioni del Canavese! chiedete ai proprietari di consigliarvi su quale stagionatura è preferibile prendere, a seconda dei casi.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
15 reviews
Map
Map
Map
I've been here today (it's sunday) and i've received a great first impression: everything is very tidy and even with an amazing quantity of people it's possible to work around without bumping into each other. Try the same in italy in a big store and you'll be trampled alive by angry housewives. I've also found that they stock Carnaroli rice, which is fundamental to make a really good risotto!
Public - a year ago
reviewed a year ago
Conoscendo la famiglia che gestisce la bottega Fagnola, ho avuto modo di vedere non solo il negozio (dove ci sono sempre delle splendide idee regalo) ma anche il retrobottega dove vengono fatti dei lavori di rilegatoria di altissimo livello. E' una attività che viene svolta dalla famiglia fagnola con una grandissima passione e non posso che raccomandarla !
Public - a year ago
reviewed a year ago
Public - 2 years ago
reviewed 2 years ago