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Andrea Robinson
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Brand Strategy for Entrepreneurs and CEO’s Growing A Profitable Business
Brand Strategy for Entrepreneurs and CEO’s Growing A Profitable Business

573 followers
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Andrea Robinson's posts

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ACTION [Take Inventory] - Gather all of your visual and verbal brand assets (images, words unique to you, copy, social images etc.) into one place. It's important to have them where you can see them as one big collage so that you can objectively critique.

❶ Are they all unified by color, font, similar contrast or look and feel?

❷ Do they look disjointed? Are there weaker elements and stronger ones? Note what is weak and needs more work.

❸ Do your words that sell or communicate to others say what you mean? Do your messages (copy) communicate clearly to your chosen audience?

❹ Select 2 - 3 people from your target audience (non-family or friends) and ask for constructive criticism and honest feedback.

▪️Be clear in what you ask them.
▪️Ask quality questions such as…
▪️Did you know that I help people do x,y,z?
▪️Do you know how to contact or buy from me? ▪️How did you feel when you looked at my visuals and copy?
▪️Did my brand feel like this when you looked at my art, images, words and colors?

❺ Take the feedback and make a long list. Select your top three things to improve from the above exercise. Create and commit to a plan of improving those top three items for The first quarter of 2016.
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Can't wait for what Peter shares on December 21st.

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Oh yeah, the live streaming bug has bitten me. Here is a great starter list on strategy and using Periscope.

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Have you ditched Google Hangouts for Periscope? This a great best practices for entrepreneurs!

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The right kind of gingerbread house er throne. #winteriscoming #got

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Hodor! 

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An heart felt interview with the authors of the book "A Path Appears: Transforming Lives, Creating Oportunity" and the work of being of services to people.

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Game of Thrones cake anyone? 

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Currently, I am spending a lot of my time with attorneys teaching, guiding and creating strategy for their local brand. I love my work. #branding #design #marketingstrategy
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2014-08-02
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How can you support veterans in transition? Great resources from +Zillow +Helpouts by Google +The Huffington Post +Veterans United 
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