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Andrea Learned
Works at Learned On, LLC
Attended University of Michigan
Lives in Seattle, WA
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Andrea Learned

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Another plug for what We Mean Business is up to... (and so..what I am up to)... follow #CWParis  on Twitter for all the excitement of #ClimateWeekParis  May 18 - 22. There will be so much to tweet and not enough hours in the day to share, I know!

But let's celebrate the momentum toward and through #COP21  !!
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Love this PBS piece (from February 2015) on my favorite former home city - Burlington, Vermont. 

BTV and Burlington Electric are making the business case for cities switching to #renewable   energy.  Cities CAN play a role in bold #climate  action.

As my current employer would say - #WeMeanIt  
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I was there after her time in office, Nadine.
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I love that the gist of this piece is that leading thinkers are starting to emerge more globally (rather than all caucasian guys from the U.S., for one...) and that there is a lot more interest in purpose/social impact as part of leadership.

All bodes very well.  Read up - in this +Thinkers50 piece.
Twilight of the gurus? No. Business thinking is busier, bigger and better. Its influence is now much more profound. Measuring it has changed, though.
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Extremely interesting piece on climate change scientist who knows her storytelling (we need more of these!) - Manjana Milkoreit.

A quote from the +Think Progress piece by Joe Romm.

If you are wondering how one becomes the world’s expert on climate change and “Game of Thrones” [aka GOT], the answer is two things. First, you write a 40-page scholarly paper, “Winter is Coming”: Can Game of Thrones change Climate Change Politics? Then you get Reuters to write a story about you, “Is ‘Game of Thrones’ aiding the global debate on climate change?”

Dr. Milkoreit’s paper is not online yet, but I have read a draft. A key point, as the conclusion states, is:
Humans are story-tellers. GOT is offering its mainly American audience a wealth of story-telling material that political actors are beginning to use to make interventions in ongoing debates about climate change.
For most, Sunday's season premiere of “Game of Thrones” on HBO means a return to a sweeping story of politics, intrigue, love, and death filled with nudity and violence. For a smaller group, it's a return to a sweeping parable of climate change, filled with nudity and violence. This is their story.
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#climatechange   denial... and ALEC's methods.  Corporations are getting wise.. and dropping their affiliation. Great piece via +NRDC (Natural Resources Defense Council) 

"But let's not focus too much on denier taxonomy. What ALEC pretends to say or not say about climate science is not the concern - the real problem is ALEC's full-throated opposition to any type of solution that cuts carbon pollution or fosters clean energy. The good news is that ALEC's attempts to block EPA's Clean Power Plan and to hold back climate solutions have largely been fizzling. To date, ALEC-inspired bills to block or delay the Clean Power Plan have been defeated in Colorado, Iowa, Mississippi, Montana, South Dakota, and Virginia. ALEC has failed in twice as many states as it has succeeded so far. We expect that trend to continue, as roughly a dozen states have CPP attack bills languishing in committees."
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Brown lawns make people REALLY take notice of #climatechange  .  The ultimate in "local" impact when all else going on around the globe just wasn't urgent enough.

You've got to love +Andy Borowitz 
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Amazing how we focus on that which directly affects us in the moment & have less ability to think long-term or empathize with impact on others. Thanks for sharing +Andrea Learned.
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Excellent way to describe the stakes and power players in the #COP21  talks.  Via +Climate Reality 

A quote:

So where does that all leave us for Paris, where, in an ideal world, all the delegates show up in those handsome acid-wash jeans? Ultimately, a lot comes down to leadership and influence from these countries. If the US can preserve key policies like the EPA’s Clean Power Plan and keep heading in the same positive direction it is now, a strong deal is a real possibility. Meanwhile, we need Australia’s government to listen to the majority of citizens that supports climate action and not get in the way. We also need Canada’s national government to not block progress abroad and stop developing tar sands at home."

#climatechange   #actonclimate   #WeMeanIt  
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 I am on G+ a LOT less often these days with my new work for We Mean Business.  

So, why not follow me through their Twitter feed  @wmbtweets?... if you are interested in hearing about bold, global corporate #climate action. Pretty exciting stuff is happening.  

Here's a good news page to get caught up with what groups like The B Team, BSR, CERES, The Climate Group, WBCSD, CDP and The Prince of Wales' Corporate Leaders Group are up to...

#Cllimatechange   #ActOnClimate   #WeMeanIt  
Following the launch of BSR's new report outlining strategies for business to take ambitious action on climate change, BSR's climate expert, Edward Cameron, spoke on China Central Television's (CCTV) “Global Business” program about the risks and opportunities climate change presents for business ...
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I'm exited to share that I've joined the communications team at We Mean Business - a coalition of partners that include The B Team, BSR, Ceres, CDP (and more) working for BOLD #climate  action from global corporate leadership - all leading up to (and through) the Paris #COP21  talks.  This is my post on this next step in my career...
Climate change needs bold corporate action. Andrea Learned is joining the We Mean Business Coalition team to momentum on the “road to” Paris COP21.
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Powerful images - thanks to +The Guardian 
How do you raise awareness about population explosion? One group thought that the simplest way would be to show people
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Interesting research from +Yale Environment 360  - Project on Climate Change Communication in this +Bloomberg Business piece - including this sliver of a positive:

"Americans are in strongest agreement about funding research into renewable energy. Solar and wind energy have already matured enough in several states that they are competitive with or cheaper than conventional electricity..."

#climatechange   #US  
Researchers publish a new mapping tool that estimates county-level public opinion
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Writing and social media have been incredibly key in my world (especially in my work)  - I know.

Read this and celebrate your introverted ways...
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Work
Occupation
Communication Strategist, Writer
Skills
Thought leadership development through social media engagement, sustainability communications, communications strategy
Employment
  • Learned On, LLC
    Founder, 2004 - present
  • Reachwomen LLC
    Co-founder, Creative Director, 2000 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle, WA
Previously
Burlington, VT - Portland, OR - Bellingham, WA - Chicago, IL - Washington, DC
Story
Tagline
I help business thought leaders develop social media engagement that matters.
Introduction
I am a writer and communications  strategist who coaches business professionals on using social media as a "face to face" relationship and thought leadership building tool.  My background in marketing to women (I co-authored the book, "Don’t Think Pink") gives me a unique perspective on both stakeholder engagement and business leadership. I write about corporate social responsibility, sustainability and social media engagement for HuffingtonPost, The Guardian, Greenbiz, CSRWire, LearnedOn (my own blog) and other publications. I moderated a panel on using Twitter for sustainability thought leadership development at the February 2015 Greenbiz Forum, and am honored to be on the TriplePundit list of 30 CSR Pros to Follow in 2015.

In addition to G+,  I'm also active on Twitter ( @AndreaLearned) and LinkedIN. 

I am an urban biking fanatic, and love getting around Seattle by pedal. There's a 75% chance that is what I'm up to when I'm not online.
Bragging rights
Honored to be included in the Trust Across America “Top Thought Leaders in Trust 2015” list - http://www.trustacrossamerica.com/
Education
  • University of Michigan
    BA, Political Science, 1982 - 1986
  • Goddard College
    MA, Sustainable Business & Communities