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Andrea Learned
Works at Learned On, LLC
Attended University of Michigan
Lives in Seattle, WA
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Andrea Learned

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My latest on Medium... I see so much opportunity for business leaders to receive the appreciation they deserve and then amplify that in connection with their organizations. A quote from my post:

"The leaders on Twitter who share “love” powerfully disprove that prevailing management wisdom. By becoming more accessible through social media participation, wise B2B relationship-builders actually change the paradigm. They become vulnerable. They give of their expertise and support others long before they take."

Includes wisdom from +Charlene Li and Ron Carucci 
One of the more challenging things for business leaders to understand about social media is how much it is about sharing…
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Andrea Learned

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Though I am not in Google+ that often these days, I wanted to share my recent post... as evidence of where I'm heading with my work interests in 2016.

As ever - for those of you also on Twitter, I am there a LOT more often:@AndreaLearned.  And, Happy New Year!

#leadership   #climateaction   #cities  
Andrea Learned on leadership accessibility as critical preparation for business collaboration, with social media as key engagement tool.
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Andrea Learned

Sustainable Business  - 
 
Another good post inspired by the VW case.. this time really as it pertains to business #leadership  

A quote: 

"A sustainability industry leader is not simply an organisation that builds a good policy or set of processes on emissions – although these things help, as Siemens CEO, Joe Kaeser has shown with the initiatives he is taking. Rather, sustainability leadership rests upon how well the C-suite builds a culture of courage in the face of the tremendous challenges of emission reductions."

I LIKE the sound of "culture of courage"... and realize the courage it might take a leader to nurture that.
Why the culture of a company is so important for combatting climate change and how this needs courageous leadership from the top.
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Same as two elephant fathing who suffering a lot lol 
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Andrea Learned

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Incredibly +Medium post by +Margaret Stewart that nails it with regard to women leaders and being on panels/being interviewed etc.  I'd love your help making sure any conference organizer reads this (and absorbs this).  It takes me back to the frustration I felt in even having to write a book titled "Don't Think Pink" (I wish I could have added "...for crying out loud" to as subtitle...)

And, kudos to Rahm Emanuel for pointing it out - no one ever ask men on panels "how they DO it".. or what it's like to have kids and a real job etc..  

ARGH.  Here's a quote (Ms. Stewart is my new all-time hero):

*

A few months ago, I attended Fortune Brainstorm, a tech conference in Aspen with an impressive lineup of speakers, including my former colleague Susan Wojcicki, who currently serves as CEO of YouTube. Susan has one of the most celebrated careers in tech, and I was excited to hear her talk about her vision for YouTube, a product I worked on for a number of years and still care deeply about. She also happened to lead Google’s advertising business for years. This woman is a pro. So I was expecting some exciting insights into how she thinks about the industry, how YouTube’s monetization efforts will evolve, etc etc.

The interviewer started off by saying,

“So, you have some superlative numbers associated with you. For example, you were employee number 16 of Google. That’s pretty impressive… But the number that I want to share with all of you that is truly extraordinary about Susan is the number five. Because not so very long ago, Susan just had her fifth child. And I think that’s worthy of applause.”

It was like all the air got sucked out of the room. He must be joking, I thought. All the other stuff she’s done, that’s not worthy of applause?
Spoiler alert: my uterus doesn’t have much to say on the matter of technology and how it can improve people’s lives, tho…
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Andrea Learned

People-Centered Business  - 
 
The ultimate "good business" discussion is real-time in Seattle these days. Rich Wellins of  +DDI wrote a great post on the topic.  I so agree that it seems the lens on "humanity" is what is missing from the way Amazon is approaching employee engagement.  

Here's a quote:

"It would be wrong to conclude the way Amazon treats people is just fine because they are performing. A recent INC. magazine blog compared the Amazon culture with that of Starbucks, also a high-performing company. Author Justin Bariso points out that, unlike Amazon, Starbucks’ attitude about performance is that: 'We are performance-driven, through the lens of humanity.'

The last word seems to be absent at Amazon. But I believe people thrive in a work environment where employees are treated as if leadership understands what the word human really means."
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Nice share, +Andrea Learned. Just catching up after being away for a few days. 

I really like this line about being “performance-driven, through the lens of humanity.”

Have you ever heard of Deliberately Developmental Organizations?  
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General Discussion  - 
 
This is a new tool that could itself be called a "force for good" business. It is fascinating to watch as more corporations realize they have to take the age of transparency seriously. 
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They will go become marshians after they destroy this lovely earth which they are part of. 
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My latest post on creating your own urgency to "UP" your industry thought #leadership  by even doing a beta test effort to engage on Twitter leading up to and during your next event.  It will pay. I can almost guarantee it.  Plus, it is fun to strategize around influencer engagement.

As I've mentioned here (On G+) before, I am MUCH more regularly on Twitter -@AndreaLearned or LinkedIn.. so if you have an interest in my work, and are also on either of those networks, I share a lot of great stuff.

#socialmedia   #leadershipdevelopment   #events  
Jumpstart your digital #leadership presence through #event-driven Twitter use. Andrea Learned is convinced the results will speak for themselves. #business
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People-Centered Business  - 
 
I am a big fan of understanding mindset and realizing that the "growth" mindset (as per Carol Dweck's writings) can be nurtured/developed.  Isn't it likely that the more people in an organization who have growth mindset (versus "fixed" mindset),  the more likely that business will do "good" that business. Less fear of failure, better communication, etc.

Here's a short post that reminded me about this whole topic recently:

https://www.linkedin.com/pulse/why-your-mindset-key-successful-job-hunt-adi-gaskell?trk=hp-feed-article-title-like

(G+ doesn't seem to load LinkedIn articles very well.. hmm)

And, pardon my new-ness to this community if you've long since discussed this topic.
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this reminds me a bit of Derek Sivers youtube on "why you need to fail" > it is great and talk about growth mindset. well worth the watch - all the way to the end. Picasso - genius. 

https://www.youtube.com/watch?v=HhxcFGuKOys
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Sustainable Business  - 
 
I am liking the sound of this with regard to innovation/tech (and #cleantech  ! ) having a big role to play on a new path for business growth. 

Take a look at what Unilever's Paul Polman, and quite a few other global corporate signatories, are committing to:

"No company is perfect. But, all companies are made up of people who want to leave a higher quality of life and a better world for generations to come. As leaders of these companies, we are committed to using our innovation, scale and entrepreneurial spirit to seek ways to address both the environmental and societal challenges created by climate change. Ahead of the Paris climate negotiations this December, we will help do our part to facilitate the transition to a low-carbon economy."

I'm wondering if those of you not so completely focused on corporate climate action are "feeling this" shift too.. or if I exist in a major bubble of hope. 
It is a universal message -- one that speaks to the challenges climate change is having on society and the environment and the role of individuals, civil society and institutions to address them.
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General Discussion  - 
 
Part of "business as a force for good" is being able to tell the stories of your work in meaningful ways.  Patagonia is one that does a great job. Chipotle has gotten a lot of notice for it recently too. 

Eva Dienel, a friend of mine who just recently left her communications position at Business for Social Responsibility to launch her own business, wrote a great introductory post about why storytelling matters.  A quote:

"It’s inspiring to me that the creators of stories that matter are no longer just journalists but the thoughtful leaders of nonprofit organizations and businesses alike."
Stories that matter engage us in the story itself—changing the way we think, act, or view the world.
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I love this statement from Patagonia: 

brand Patagonia—whose mission is to “build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis”

Super clear. I was in a board meeting this weekend and we were talking about the issues surrounding developing a greater focus on impacts-tracking within the organization. The interesting thing is that when it comes to the more nitty-gritty outputs and even some of the outcomes, it's relatively easy to quantifiably measure stuff. But when it comes to measuring change and higher level impact, we're left more with anecdotes, which is where the power of stories comes in. 

I think I may have been at Jonah's first public talk about Story Wars, way before the book came out. It was up at Web of Change on Cortez Island several years ago. And it was awesome, +Andrea Learned. 
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Andrea Learned

People-Centered Business  - 
 
Another super interesting +Harvard Business Review piece that caught my eye today... the "thick presence" solution to loneliness at work, especially:

"Priya Parker, founder of Thrive Labs, and her author husband, the writer Anand Ghiridharadas, have a tradition they call 'I Am Here' days. They invite about a dozen friends to put their smartphones away and spend a day exploring a part of New York City with them. The idea is to allow people to be 'thickly present' rather than thinly distributed. Imagine applying this concept at work — instead of committing to a one-hour meeting to move forward on a project or provide an update, why not spend a full unscheduled day with colleagues working on that and anything else that comes up?"

Another of the solutions mentioned is the +Nilofer Merchant idea of more walking meetings, and I agree.. side by side, eyes on nature (or streetscapes), big ideas and more intimate meaning can emerge.
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General Discussion  - 
 
I love to think/write/learn about the power of influencer engagement (and the definition of "influencer" is unique to each of us, for each of our fields/industries - to be sure!)...and this is Part II of a recent post, where I include some general suggestions for how to approach it on Twitter.  (You can find Part I on my site, as well, or - if LinkedIn your go-to content resource, I have also posted both parts there).

How has your engagement with your particular influencers affected your work ?  Have you put into place a strategy for going about it ?
Being a valued content curator on social media is a powerful way to develop leadership and authentic engagement - Andrea Learned offers a few tips.
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Work
Occupation
Communication Strategist, Writer
Skills
Thought leadership development through social media engagement, sustainability communications, communications strategy
Employment
  • Learned On, LLC
    Founder, 2004 - present
  • Reachwomen LLC
    Co-founder, Creative Director, 2000 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle, WA
Previously
Burlington, VT - Portland, OR - Bellingham, WA - Chicago, IL - Washington, DC
Story
Tagline
I help business thought leaders develop social media engagement that matters.
Introduction
I am a writer and communications  strategist who coaches business professionals on using social media as a "face to face" relationship and thought leadership building tool.  My background in marketing to women (I co-authored the book, "Don’t Think Pink") gives me a unique perspective on both stakeholder engagement and business leadership. I write about corporate social responsibility, sustainability and social media engagement for HuffingtonPost, The Guardian, Greenbiz, CSRWire, LearnedOn (my own blog) and other publications. I moderated a panel on using Twitter for sustainability thought leadership development at the February 2015 Greenbiz Forum, and am honored to be on the TriplePundit list of 30 CSR Pros to Follow in 2015.

In addition to G+,  I'm also active on Twitter ( @AndreaLearned) and LinkedIN. 

I am an urban biking fanatic, and love getting around Seattle by pedal. There's a 75% chance that is what I'm up to when I'm not online.
Bragging rights
Honored to be included in the Trust Across America “Top Thought Leaders in Trust 2015” list - http://www.trustacrossamerica.com/
Education
  • University of Michigan
    BA, Political Science, 1982 - 1986
  • Goddard College
    MA, Sustainable Business & Communities