- CustomerkingCRM & SCRM Blogger, present
- MPSclient manager, present
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- Arthur Andersenbusiness analyst
- Energy & Environment MBA
- Marcomm Master
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La collaboration nel futuro delle imprese italiane
Persone, relazioni e business. La collaboration nel futuro delle imprese italiane
Best Western: how customer experience and telling stories will grow your...
Tim Wade is Director of Marketing & Ecommerce at Best Western Hotels, and has been responsible for repositioning the brand in Great Britain
Five Steps to Highly Effective Social-Mobile Campaigns
Mobile - As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You wa
The place where the Customer counts | Odio il digital marketing
Lo so lo so, il titolo è sicuramente molto provocatorio ma d'altronde lo è anche questo post. Vorrei però dichiarare che in realtà adoro il
Five practical tips to help you get the most from your social media moni...
It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few
How O2 uses advanced analytics for customer retention
Maciej Wasiak, Advanced Analytics Manager at O2 Ireland, will be presenting a session on Data Science at our Crunch data and analytics. even
Marketing automation: how it works and why it's important for modern mar...
Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing m
The place where the Customer counts | A che punto è il Social CRM?
Sono passati ben 4 anni dal famoso articolo di Paul Greenberg che definiva il suo punto di vista sul Social CRM (“Time to Put a Stake in the
Predictive Analytics in Software and Automation | SmartData Collective
First most of your customers will want their own data to drive the predictive analytic models they are using. Give this need to produce lots
Accenture: customer experience should be the focus of modern marketing
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern mar
Which metrics should publishers be using in Google Analytics?
I was reading this article on paidcontent over the weekend, which points out the value of analytics to publishers, but only if they are usin
How Macy's uses Facebook, Twitter, Pinterest and Google+
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
Digital marketing structures: the end of the digital beginning?
Research conducted for the new Econsultancy Best Practice Guide to Digital Marketing Organisation Structures and Resourcing reveals a new le
Gamification for marketers: what old school games can teach us about eng...
You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fa
Nordstrom Drives Innovation With Big Data Experiments | SmartData Collec...
Nordstrom is investing heavily in big data. Their goal is to figure out what products to promote to which customers when and via what channe