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Andrea Incalza
Works at Customerking
Attended Physics
Lives in Padua
269 followers|3,693 views


Have him in circles
269 people
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CRM & Multi-channel business Client Manager
  • Customerking
    CRM & SCRM Blogger, present
  • MPS
    client manager, present
  • Value Team
  • Deloitte
  • Arthur Andersen
    business analyst
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Rome - Palermo - Salerno - Taranto
Voracious reader, websphere lover, in love with CRM, Social CRM and the Customer in general, blogger, connected by choice, nostalgic music lover ('70 rock music), ex-Canon maniac now Leica addicted
  • Physics
  • Energy & Environment MBA
  • Marcomm Master
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Andrea Incalza's +1's are the things they like, agree with, or want to recommend.
La collaboration nel futuro delle imprese italiane

Persone, relazioni e business. La collaboration nel futuro delle imprese italiane

Best Western: how customer experience and telling stories will grow your...

Tim Wade is Director of Marketing & Ecommerce at Best Western Hotels, and has been responsible for repositioning the brand in Great Britain

How banks are using social media | Econsultancy

Gone are the days of waiting in a queue in a branch or on the phone to talk to your bank.

Five Steps to Highly Effective Social-Mobile Campaigns

Mobile - As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You wa

The place where the Customer counts | Odio il digital marketing

Lo so lo so, il titolo è sicuramente molto provocatorio ma d'altronde lo è anche questo post. Vorrei però dichiarare che in realtà adoro il

The Social Enterprise

How to become a Social Business by helping communities of people to work together and co-create a better world

Five practical tips to help you get the most from your social media moni...

It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few

How O2 uses advanced analytics for customer retention

Maciej Wasiak, Advanced Analytics Manager at O2 Ireland, will be presenting a session on Data Science at our Crunch data and analytics. even

Marketing automation: how it works and why it's important for modern mar...

Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing m

The place where the Customer counts | A che punto è il Social CRM?

Sono passati ben 4 anni dal famoso articolo di Paul Greenberg che definiva il suo punto di vista sul Social CRM (“Time to Put a Stake in the

Predictive Analytics in Software and Automation | SmartData Collective

First most of your customers will want their own data to drive the predictive analytic models they are using. Give this need to produce lots

Accenture: customer experience should be the focus of modern marketing

One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern mar

Which metrics should publishers be using in Google Analytics?

I was reading this article on paidcontent over the weekend, which points out the value of analytics to publishers, but only if they are usin

Three reasons why Big Data is awesome

In my last post, Three reasons why Big Data is a big load of baloney, I threw a stone down the streets of London and New York and wound up h

How Macy's uses Facebook, Twitter, Pinterest and Google+

Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.

Digital marketing structures: the end of the digital beginning?

Research conducted for the new Econsultancy Best Practice Guide to Digital Marketing Organisation Structures and Resourcing reveals a new le

Gamification for marketers: what old school games can teach us about eng...

You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fa

Nordstrom Drives Innovation With Big Data Experiments | SmartData Collec...

Nordstrom is investing heavily in big data. Their goal is to figure out what products to promote to which customers when and via what channe

How big data influences design at

You don’t need me to tell you that big data is big news. It’s one of most talked about topics of recent years, as marketers worldwide battle

Partecipa alla Social Collaboration Survey 2013!

Di dati e report sul Social Business ce ne sono molti ed in tutte le salse. Solo guardando agli ultimi post ho parlato di MIT e Deloitte su