Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on.
But we fail to optimize calls to action for pretty simple reasons, all of which are complete BS.
We need to stop ignoring the so-called “small things,” especially when conversions depend on them.
And see if you can relate to any of these excuses for failing to optimize calls to action:
Google+ is a very visual platform where the most attractive posts demand the most attention and can be the difference between getting a +1/share and not...
All text-based posts should have an accompanying image and when sharing a link. You can also replace the default thumbnail image with a different (more attention-grabbing) image when sharing a link.
There are several benefits to attaching a large image to posts:
► Posts with images tend to get more engagement (+1's/Comments/Shares)
► Large, horizontal images have more chance of triggering larger multi-column posts (aim for high-res, 1200+ pixels wide for best chance)
► Images allow you to see how many times your posts get shown in feeds by monitoring image views (click into the image and expand the Photo details on the right-hand side) which gives you some idea as to your post reach/visibility
This tip was inspired by 's post here: http://bit.ly/1khyEC9
This is just one of many Google+ tips, you can find more tips like this from the #googleplus50 series here: http://www.rickeliason.com/things-to-do-on-google-plus/
► If you want to expand on this with an additional point or idea, please comment below so others can learn from your awesomeness!
► Additionally, if you want to contribute tip I haven't yet covered in this series, please feel free to ping me and I will credit you if I use it!
- Your Online Visbility2010 - presenthttp://youronlinevisibility.com/
- Big Dog IT2002 - 2011
- University of Washington
- Seattle University
- Forest Ridge High School
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