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Andrea Goulet
Message Architect, Content Strategist, & Biz Owner. I make order out of chaos.
Message Architect, Content Strategist, & Biz Owner. I make order out of chaos.


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Digital has blurred the lines between advertising, sales, marketing and press, transforming the media landscape as we know it. Needless to say, the communications profession is going through some serious growing pains.

What's remarkable is how many marketers continue to specialize in one particular medium, as opposed to an integrated approach.

Join us on 5/22 for an in-depth conversation on this topic with Gini Dietrich, nationally recognized PR pro and author of Spin Sucks: Communications and Reputation Management in the Digital Age. Dietrich will offer advice on creating valuable, shareable content and how to effectively leverage earned, paid, social and owned media to reach your customer no matter where they are. Gini will join us through Google+ and you'll have a chance to ask questions at the end of her presentation.

About the Speaker: 
Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks: Communication and Reputation Management in the Digital Age and co-author of Marketing In the Round.

About Content Strategy RVA: 
For years we’ve been trying to find our place in other networking groups in RVA. We’ve tried snuggling up with web designers and squeezing in with social media junkies. While they are nice folks, we don’t get to talk about content nearly as much as we want.

You know, like 24/7.

So, we’re getting together to chat about content and meet other folks who love content as much as we do.

Join us in building the knowledge base of Content Strategy in RVA by sharing and learning together. We will share our real-life experiences, and talk about content until the cows come home.

Our events are open to content strategists and Friends of Content Strategy (FOCS). You’ll meet content specialists, writers, designers, developers, information architects, account stakeholders, and social media advocates. Agency folks, corporate professionals, and freelancers are all welcome.

Sign up for event updates at

Follow us on Twitter:

Sponsor Shoutout!

A big thanks to 804RVA for providing the space and Vance for providing food and drinks!
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An increasing trend in content strategy is the idea of creating distinct mobile experiences to complement TV shows, movies and live events. This "second screen" is exploding in popularity. Joining us this month via Google+ is Caroline Engle, producer of the Primetime Companion feature for NBC for the 2014 Sochi Olympics. 

The Primetime Companion was a feature that lived within the NBC Olympics Highlights and Results application. The feature offered engaging, complementary and interactive content that tied directly to the primetime shows as part of the second screen experience. Typically 200-250 pieces of content were produced for each show and released to the app at approximately the moment it was relevant to viewers. From the hours of 7p-12p, the app defaulted to the Primetime Companion.

About Caroline 
Caroline Engle produced the Primetime Companion feature for NBC for the 2014 Sochi Olympics. She was previously an employee of the CBS television series "Person of Interest" in New York as well as The Golf Channel in Orlando. Caroline graduated from the University of North Carolina at Chapel Hill in 2013 with a bachelor's degree in communication studies and a focus in media studies and production. She is also proud to be a Virginia native, having grown up in McLean.

Join us for an engaging night with other content geeks.

Thanks to our sponsors! 

Vance and 804RVA
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Boy, does RVA Content Strategy have a treat this month. Jon Colman, Content Strategist at Facebook, will join us via the Interwebs to talk to us about the love/hate relationship between content strategists and marketers. This is one conversation you won't want to miss!

About the Presentation: 
What do content strategists do? How are they different from content marketers? In this presentation from SMX Advanced 2013, we take a look at content strategy and how it can enable better marketing by focusing on the entire system, the entire experience of content. And better content means a better experience for your users and customers.  
Originally presented at SMX Advanced 2013 in Seattle, Washington on June 12, 2013. 

About the Speaker: 
For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.

Jonathon has worked with organizations like Facebook, REI, The Nature Conservancy, Conservation International, and IBM to connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy, and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.

Jonathon helped lead a team that won two Webby Awards for The Nature Conservancy in 2009. He recently completed a master’s degree in Information Management from the University of Washington. Previously, Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa where he worked on rural public health issues.

Jonathon has spoken at international conferences on content strategy, SEO, social media, and web analytics. He’s had the honor of presenting at conferences such as Confab, the Content Strategy Forum, MozCon, SMX Advanced, ad:Tech, eTail, the National Press Club, and many more. He’s also created and facilitated workplace-based training programs and multi-day labs/workshops on Internet marketing and strategic planning for teams.

Jonathon is married to Marja Huhta, the fused glass jewelry artist and teacher. They live with #bestdogever and love to travel.

Follow him on Twitter at:

Also see 200+ free Content Strategy resources at:
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I just finished up my first calligraphy class and I'm hooked! Time seemed to completely stand still when I was working. :)
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