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Andrea Berberich
Works at Stanford Health Care (SHC) (formerly Stanford Hospital & Clinics)
Attended Drury University
Lives in Northern California


Local Business #Conversion Optimization
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#Google now with access to #Twitter firehose. What will this do to the overall search landscape?
I had a feeling this would happen sooner than later. Google has now access to Twitter full stream of tweets. It is called commonly Twitter “firehose” and it was announced on Thursday Feb 05, 2015 by Twitter CEO Dick Costolo. Twitter announced last November that it is making some of the...
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Andrea Berberich

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Are you paying attention to #Local SEO: 5 Advanced Tactics:
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Andrea Berberich

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What tools do you use for technical #SEO?
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Third-party developers can now integrated their apps into #Google Now Cards
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Andrea Berberich

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6 Degrees of #SEO Separation – From Data to Content Performance
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#Google Sending #Mobile Usability Warnings To Huge Number Of Webmasters --
Apparently when your website is not mobile friendly, you will or already receive an email from Google. Check your Google webmaster tool for a message. Generally Google doesn’t do these types of mass notifications, but this might be a sign of a new mobile algorithm is coming. For more...
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Andrea Berberich

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More insight for the mobile web users to find info on medical conditions: 
As a mobile user I welcome the this opportunity to have deeper health information on the tips of my fingers. I can be certain that the health-related questions I may have will be answered professionally. Check out the blog by Google: “A remedy for your health-related questions: health info in...
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Is #Thin Content still a concern? #Google Panda
Did you know that the number of words on a page doesn’t have all that much correlation to its “thinness.” per Stephen Kenwright Google measures good quality content with “time to long click.” Basically it measures how long a user spends with a website after leaving Google’s SERP. As...
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Is #SEO dead, again?
When I tell people what I do as a SEO Manager, I have heard some saying either:”You better consider a career change as SEO is dead” or “What is SEO?” This article is a great way to learn about the history of SEO and search engines. I agree as long as we have search engines SEO will not...
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Great inside on Google's Pigeon Release:
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Andrea Berberich

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Worth sharing, thank you to Google and Bing:
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Digital/Web & Online Marketing, Web Operations, SEO/SEM Search & Web Presence Optimization, Social Media (SoMe) & Mobile
SEO • International Sales Channels • Customer Training & Support • Strategic Marketing Initiatives / Campaigns • Project Planning & Management • Web Program Management • Worldwide Advertising Campaigns • Active Blogger -- personal blogs
  • Stanford Health Care (SHC) (formerly Stanford Hospital & Clinics)
    SEO/Search Marketing Analyst, 2014 - present
    Stanford Hospital & Clinics is now Stanford Health Care @ ♦ Develop SEO metrics & easy accessible dashboards on Adobe SiteCatalyst: Visits, Unique Visitors, Organic Search, Paid Search, Bounce Rates, Time Spend, Page Sessions; Comparing Trend Data for FY’14, FY’13 & FY’12 and projecting run rate ♦ Set up SEO Guidelines for content leads and started on a SEO/Content strategy ♦ Integral part of the launch activities and monitoring of new web site design including new name and new domain ♦ Train on CQ5 – Adobe Experience Manager (AEM) to create components and modals of web pages, and created html pages ♦ Train on secure databases and integrated various data points to the website ♦ Review and recommend SEM activities and channels depending on audience outreach ♦ Audit and provide detailed recommendations for, & ♦ Work with website agencies and integrate essential SEO goals into common sense technical release phases ♦ Create webmaster tool accounts for Google & Bing/Yahoo, created robots.txt files and various xml-sitemaps for daily updates with help of agency ♦ Create & manage a Global, Holistic Search, Content Strategy for ♦ Align SEO goals with Marketing & Content strategies ♦ Optimize on-page content and meta data ♦ Discover, research primary keywords and do a competitive analysis using SEO Search Bench plug-in, ZoomRank & SearchMetrics. ♦ Work with marketing, IT, agency & content leads to develop a comprehensive SEO integration by phases.
  • VMware
    SEO Manager, 2013 - 2014
    Integral in driving innovation and implementation of business-critical SEO improvements to, & Selected Contributions: ♦ Performing adhoc SEO audits for web sites ♦ Manage day-to-day aspects of VMware sites Web Presence Optimization (SEO, Social Media, Analytics & Mobile) ♦ Work with content and creative team to execute recommendations & integrate SEO best practice ♦ Manage webmaster tools such as Google, Bing/Yahoo & Yandex ♦ Educate Bus on how to do keyword research, discovery & competitive analysis ♦ Train Int’l Web Managers to integrate SEO best practice ♦ Develop SEO integration into current launch process & creating SEO Guidelines, ♦ Develop business process & new self-service dashboard for Recommended Content (Best Bet) ♦ Manage SiteSearch GSA 7.0 ♦ Align SEO goals with Marketing & Content strategies ♦ Track, report & analyze SEO Performance on a monthly/quarterly & annual basis ♦ Work with Web IT, Web producers & Interactive Team to integrate innovative meta data for future search engine algorithm adaptability such as structured data with guidelines, authorship etc. ♦ Manage all SEO related projects and programs for all sites ♦ Web Presence Optimization Evangelist
  • Cisco Systems, Inc.
    SEO/SEARCH Strategist, 2012 - 2013
    Recommend SEO/SEARCH strategies and best practice to Cisco business units (BUs) such as Collaboration, TelePresence, Data Center, Video, Security, Wireless, and Borderless Network for companywide marketing campaigns and website updates. Selected Contributions: ♦ Improve overall PageRank for Cisco domain by recommending basic SEO strategies and training web personnel and content contributors in SEO best practice to “think SEO” when creating marketing strategies and updating content. ♦ Perform daily SEO editing, SEO copy-writing, SEO Audits, and recommend SEO content marketing and brand awareness. Recommend SEO Mobile recommendation. ♦ Emphasis social media & mobile technology integration (Responsive Web Design) with semantic web in mind. ♦ Generate common sense Adobe SiteCatalyst (v.15), BrightEdge, and Cisco Site Search analytics and recommend search strategies including SEM & vertical search engines. ♦ Introducing new web methods, such as snippets, microformats, Google merchant accounts and etc. ♦ Consult on the WEM (Web Experience Management) implementation efforts and assist in created use cases. Assist in content migration strategies, website architecture flexibility, automation, cost reduction, and ease of use.
  • Google
    Data Quality Analyst / Language Specialist, 2010 - 2012
    Integral in driving innovation and implementation of business-critical quality improvements to Google Maps during this contracted engagement. Hold full accountability for constructing sound decisions related to overall accuracy of data; analyze and identify patterns within data. Collaborate with Maps Engineering team to troubleshoot proprietary Google Map tools; analyze newest version of tool in order to identify variances and functions of different versions. Interface extensively with senior leadership to discuss regular / ongoing training; produce spreadsheets and presentations to relay feedback on processes and results. Selected Contributions: ♦ Boosted overall user experience by communicating with users regarding best practices for Google products, such as the Local Business Center; provided education on securing listings within Google Maps, increasing visibility / ranking, and SEO strategies. ♦ Demonstrated exceptional attention to detail; analyzed complex data and compared multiple sources of information in order to effectively locate anomalies. ♦ Instrumental in enhancing processes and increasing efficiencies; actively submitted questions, issues, and inconsistencies related to localization data.
  • Avago Technologies
    Online Marketing Manager, 2005 - 2008
    Oversaw diverse online marketing activities, including managing websites, marketing program launches, site upgrades, and improvements; planned and coordinated all project phases, ensuring timely completion of deliverables. Administered online marketing budget of $2.7M. Facilitated status report meetings with stakeholders located throughout various departments. Compiled and evaluated key web analytics; managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities. Documented security initiatives and new processes for implementation. Monitored web issues; interacted with third-party vendors to quickly resolve problems. Delivered training sessions and support regarding online marketing. Developed training materials for new applications and existing CMS system. Supervised 4 direct reports. Served as proactive member of the Data Privacy Council. Selected Contributions: ♦ Established and maintained relationships with third party vendors, including vertical search engines and search marketing firms such as GlobalSpec, Supplyframe, Google AdWords, and Yahoo. ♦ Devised and implemented programs and standard policies that enabled key stakeholders to efficiently upload / write web pages. ♦ Played key role in developing and enhancing look and feel of website, allowing engineers to quickly locate business-critical information; dramatically improved visibility through organic search by recommending SEO strategies. ♦ Orchestrated several major implementation projects, including 4-language website (, extranet, intranet, and additional specialized portal website ( ♦ Served as Project Lead during implementation of new CMS system (FatWire) and workflow optimization; efforts successfully increased department productivity levels 40%. ♦ Integral in the strategic planning of corporate marketing initiatives, including a Lead Management System and new document security.
  • Altera
    Online Mktg. Specialist/Project Lead, 1998 - 2004
    Managed project planning, monitored schedules, and ensured on-time completion of deliverables. Coordinated content management workflows and product releases in collaboration with content owners based globally throughout the US, UK, Japan, and China; ensured adherence to corporate design standards. Interacted extensively with diverse populations, including content owners, web producers, web programmers, editorial and technical publications personnel. Led cross-functional team in developing and implementing project deliverables; emphasized quality, productivity, and consistency throughout project lifecycle. Partnered with design engineers to perform in-depth usability studies. Created A/B testing prior to web redesign and web refresh project. Supervised and trained colleagues and contracted personnel regarding operational procedures and Content Management System (CMS) operations. Selected Contributions: ♦ Spearheaded major product launches representing more than 350 web pages; planned and coordinated all facets of projects to consistently meet aggressive timelines. ♦ Introduced standardized processes that significantly streamlined existing workflow across departments. ♦ Served as Project Lead during design software section taxonomy redesign project; orchestrated information architecture and navigation changes in collaboration with site and content owners, and managed updates of content, links, and images on 500+ pages. ♦ Proactive member of TeamSite Implementation team; oversaw rollout activities of TeamSite 6.1. ♦ Instrumental in driving productivity levels by providing TeamSite Content Management System (CMS) support and training sessions. ♦ Devised new document processes and procedures related to use of TeamSite (CMS); developed comprehensive “Search Engine Optimization” (SEO, writing-for-the-web) training program.
  • Equinox Fitness
    Therapeutic Massage Therapist, 2010 - 2012
  • Baysix
    Therapeutic Massage Therapist, 2010 - 2012
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Northern California
Passionate about web technology, learning & sharing.
Talent for building and implementing sound marketing strategies through a strong analytical approach; skilled at identifying media opportunities, integrating key web tactics, and incorporating search engine optimization (SEO/SEM) plans. Articulate communicator with proven success interacting with colleagues, vendors, and senior management. Talent for formulating and implementing innovative strategies that drive new business, lead management, and international sales channels. Possess strong technical skill set, online marketing acumen, and analytical capacity; integrate key web tactics, and incorporate customer service initiatives. Articulate communicator; able to establish close working relationships with customers; inspire confidence and gain trust through attentive service.
Thrive in fast-paced, challenging environments that foster change, creativity, and flexibility. Bi-lingual; fluent in German.

On a personal level I am a California Certified Massage Therapist, Hypnotherapist, Reconnection Practitioner, and Nutritionist consultant.

  • Drury University
    Social Media, 2012 - 2012
  • California State University, East Bay
    WebAuthering & Multimedia, 2000 - 2001
  • DeAnza College
    Technical Communications, 2003 - 2004
  • Clayton College
    Holistic Nutrition & Herbology, 2007 - 2010
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