- Civitas LearningMarketing Manager, 20014 - present
- Lois Paul and PartnersDigital Strategist, 2011 - 2014The agency's first-ever Digital Strategist.
- Social Media Global Education Connection ProjectAdvisory Board, 2009 - 2012
- Citizen EffectCommunications Managing Intern, 2010 - 2011
- University Of MarylandGraduate Student / Instructor, 2009 - 2011
- KGBTexas CommunicationsPublic Relations and Social Media Coordinator, 2008 - 2009
My work revolves around helping organizations use emerging technologies, social media and digital content to achieve truly integrated programs that support business objectives; as well as taking a dual technologist-strategist approach to lead and better collaborate within multifunctional teams.
- University of MarylandCommunications, Public Relations, 2009 - 2011
- Trinity UniversityCommunications, Marketing, 2004 - 2008
Why Companies Should Care About the New Twitter Profiles and 15 New Ads ...
Twitter has never necessarily stood out to me from a PR or content marketing standpoint; however, after the release of new Twitter profiles
A Testament to the Team: The 2013 Boston Red Sox | Blog l Lois Paul and ...
A common knock on America’s pastime is that the game relies too much on one player, that it isn’t a real team game the way football or hocke
Big Papi-Obama Selfie: An Unexpected Marketing and PR Collision | Blog l...
The 2013 World Champion Red Sox visit to the White House this week created and unexpected PR kerfuffle, when the Red Sox’ Big Papi took a se
Cinderellas Punch PR Ticket to Big Dance #TBT | Blog l Lois Paul and Par...
This Thursday, we are throwing it back to last year's March Madness, to revisit the power of Cinderella stories that moved us and had us roo
A Lesson in Delivery Vehicles from the Affordable Care Act | Blog l Lois...
At this point, at least 6 million people are aware of the Affordable Care Act. From a storytelling standpoint, healthcare reform has been co
The Perils of B2B Language and Becoming Fit in an Unfit Fitness | Blog l...
For some reason I can remember a sociology professor I had in a college survey class, the kind of class with 150 people you never see more t
How Sweet It Is – The Madness of March | Blog l Lois Paul and Partners
Cinderella teams on the rise, mega athletes unleashed and hours upon hours of great college hoops – March has certainly lived up to its annu
Remembering Pat McGovern | Blog l Lois Paul and Partners
I was very sad to learn this week that one of the true pioneers of the technology communications industry, Pat McGovern, the president of In
Happy Birthday, Twitter! #FirstTweet Reflections | Blog l Lois Paul and ...
The Ellen Degeneres Oscars selfie tweet may be the most retweeted of all time (3 million+ and counting), but those of us who signed up for T
TED Talks 2014: The Oral History of Our Generation | Blog l Lois Paul an...
Every self-respecting nerd, closet or otherwise, knows about TED Talks. They know that the unique format of the presentations have the abili
#HIMSS14: Reflections on What Media Want | Blog l Lois Paul and Partners
LPP recently attended the Annual HIMSS Conference & Exhibition (HIMSS14), one of the largest health information technology (HIT) conferences
PR Olympics – The Social Media Engagement Event - Beyond the Hype
Much like Olympic events, business communications programs involve both artful and impeccable technical execution of strategic events -- fro
Lessons from Sochi on Client Relations - Beyond the Hype
With the NFL season now over, the NBA in mid-season doldrums, the NHL on hiatus for the Olympics and MLB spring training still a few weeks a
3 Skills You Need to Always Be Pitching in PR - Beyond the Hype
Last week, as part of LPP’s Peer Training workshops, where LPPers share their expertise and best practice with each other, we focused on Pro
What's Missing from your LinkedIn Profile? - Beyond the Hype
One of my particular passions is to help the executives I work with become stronger storytellers. I always advise them to make sure that the
The Best and Worst Stories Told by Super Bowl Commercials - Beyond the Hype
To those who are still disappointed about the outcome of last night’s Super Bowl game, we bring consolation in the form of an analysis of th
Super Bowl PR Showdown: Perceptions of Legacy and Emerging Quarterback S...
This Sunday, we are excited to join the hundreds of millions of people who tune into the Super Bowl every year; especially because LPPers ca
The Sad State of Differentiation and What to Do About It - Beyond the Hype
I recently attended a webinar hosted by Gartner’s Technology Research Director, Hank Barnes (@Barnes_Hank), about “The Sad State of Differen
How B2B Companies Can Use Twitter to Make an Impact in 140 Characters - ...
Over the last few months, I have conducted a qualitative assessment of 18 B2B Twitter accounts. This involved the evaluation of activity ove
CES: Five PR Rules for B2B Companies - Beyond the Hype
My colleague, Andi Narvaez , wrote a recent post about CES and the changing media landscape. The fact that journalists are looking outside t