Mon ikke vi skulle optage et Marketers.dk Ekspert Webinar med ham her +Michael Aagaard snarest muligt, +Mikael Rieck Kousgaard?  :)
250 A/B tests, 4 years of research distilled into 5 lessons in one blog post...

This is by far the most extensive article I've ever written on online copywriting for higher conversions. It's packed to the rim with case studies and tips. 
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