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Anametrix
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Almost everything is measureable today. But that doesn’t mean it’s meaningful. Gaining #insights from the volume, velocity of variety of #data generated in today’s #digital world requires #analytical tools and insight into the #metrics that matter. 
#Tealium #Ensighten
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How do we enable privacy in the era of #bigdata? One answer comes from what seems an unlikely source: the new, powerful #tagmanagement systems. #tealium #ensighten
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SIIA Announces Software Finalists for 2014 CODiE Awards. Anametrix is a finalist in two catagories! Best Big Data Solution and Best Business Intelligence/Analytics Solution. #CODIE14 #bigdata #businessintelligence #analytics 
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SIIA Announces Software Finalists for 2014 CODiE Awards. Anametrix is a finalist in two catagories! Best Big Data Solution and Best Business Intelligence/Analytics Solution.  

#CODIE14 #bigdata #businessintelligence #analytics 

http://www.siia.net/codies/2014/about.asp
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Wils Corrigan, Ph.D., director of data science at Anametrix talks with Anametrix CEO Pelin Thorogood about the interfaces required in the path from raw data sets to high-value information for decision makers.

#sxsw2014  #sxsw14 #sxswi #sxsw #datascience #marketing 
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Many #news organizations are struggling with declines in #advertising and profits. Learn how the U~T San Diego, a top 25 news organization, leveraged Anametrix to increase audience size and ad revenue, even after implementing a #paywall, by optimizing multichannel-campaigns and accurately pricing ad space. #newspaper #media 
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Tag management, of course, is about much more than putting a tag on a website. Bottom line, it’s about all that customer #data  exploding across the growing number of #digital channels − #social and #mobile platforms, websites and email campaigns. Our latest #blog post explores this rapidly changing space. 

#Tagmanagement
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Chris Tuff, SVP, Director of Emerging ‪#‎media‬ and Partnerships at the standout ‪#‎advertising‬ agency, ‪#‎22squared‬ and Anametrix CEO Pelin Thorogood, talk about the “dos” and “don’ts” of promoting brands in ‪#‎social‬ media, and how to be a “welcome intruder” in the lives of consumers. ‪#‎22sq‬  
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Chris Tuff, SVP, Director of Emerging Media and Partnerships at #22squared, clearly saw the future when he became one of the first #marketers in the world to work directly with #Facebook in 2005. Here Chris talks with Anametrix CEO Pelin Thorogood about bringing #social and emerging #media to the marketing table. 
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What does #Marketing, Data Scientists, Neil deGrasse Tyson and #cosmos have in common? Let Anametrix CEO Pelin Thorogood explain. 
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Have them in circles
783 people
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Transform your Business with Marketing Analytics. Discover new truths about your customers and prospects. Learn how Anametrix marketing analytics can help you Lower Acquisition Costs, Improve loyalty, and Increase Lifetime Value.
Introduction
The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2010, Anametrix is headquartered in San Diego, CA. 
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(858) 558-8230
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5414 Oberlin Dr #200, San Diego, CA 92121