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With Ensighten releasing new product lines and growing so rapidly, recruiting the right support team becomes critical to assuring customer success. Tim Benhart, VP of Customer Success at Ensighten, talks more about those challenges, as well as expanding the team to support Anametrix customers. 
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Quest for Omnichannel #Marketing: More Predictions for the state of Omnichannel Marketing in 2015 http://bit.ly/1BM4hrI
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In Part 2 of this blog post,Viacom’s Shari Cleary and Pelin Thorogood talk about social analytics as the key to gaining deeper insights into fan engagement − what programming viewers like, what they are saying about it and how to promote more cross-platform activity.
‪#‎socialmedia‬ ‪#‎analytics‬ ‪#viacom‬ 
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Ensighten acquires Anametrix’s multichannel marketing analytics platform to help accelerate the next generation of its open marketing platform.  

‪#‎ensighten‬ ‪#‎anametrix‬ ‪#‎tagmanagement‬ ‪#‎analytics‬ #marketing #DF14  
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When the 2014 American Business Awards were announced late last week in San Francisco, we were delighted to walk away with the Gold Stevie Award for Best Product of the Year in the Media and Entertainment category. 

#stevieawards   #awards   #goldsteviewinner   #goldstevieaward  
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Anametrix went live on the show floor of the Tableau user confrence, débuting the new Anametrix for Tableau solution. Why the buzz? The solution is the first to combine marketing analytics with the groundbreaking Tableau visualization technology. Read more about our new solution and the Tableau user conference.

‪#‎data14‬ ‪#‎TC14‬ ‪#‎tableau‬ ‪#‎anametrix‬ ‪#‎marketing‬ ‪#‎analytics‬
Anametrix went live on the show floor as a conference sponsor, débuting the new Anametrix for Tableau solution. Why the buzz?
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Anametrix

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Ensighten’s Tim Benhart, VP of Customer Success,talks about his philosophy of customer success, services being extend to Anametrix customers and the rapidly growing team he is recruiting.

#growthmindset   #customerservice  
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In the first of a series, the Data Alchemy blog features interviews with Ensighten and Anametrix leaders. Here James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, talks with Anametrix CEO Pelin Thorogood about Ensighten, one-to-one marketing and data management.

#analytics #marketing #interview #ensighten #datamanagement
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"My team strives to tell the cross-platform story. We think it’s vitally important to break down those silos of data to see how our fans engage with our content across all the platforms that they touch." 

Shari Cleary, VP of Strategic Insights and Research for the Viacom Entertainment Group

#Viacom #analytics #entertainment #media #adtechNY
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Read the Anametrix for Tableau Software data sheet to learn why we created Anametrix for Tableau.
‪#‎data14‬ ‪#‎analytics‬ ‪#‎marketing‬ ‪#‎tableau‬
Now marketers have the power of multichannel marketing analytics combined with Tableau’s industry-leading, business intelligence platform.
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“Anametrix is truly honored to be recognized with the Gold Stevie Award for Best Product of the Year in the Entertainment and Media category. We’ve made a major commitment to empowering media organizations to leverage analytics for better multichannel and cross-platform engagement with their audiences." - Pelin Thorogood, CEO of Anametrix

#stevieawards #analytics #Media #awards

http://www.businesswire.com/news/home/20140916005183/en/Anametrix-Wins-Gold-Stevie®-Award-Product-Media#.VBhaeEtd3TB
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Introducing Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. The solution gives marketers the ability to unify multichannel data, perform drill-down analytics and share insights using the full functionality of Tableau. 

#data14   #analytics   #tableau   #marketing  +Tableau Software 
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Have them in circles
867 people
Evident Presence's profile photo
victoria alliza's profile photo
Hop Trinh's profile photo
Hubstaff Time Tracking Software's profile photo
Nianqing Liao's profile photo
Mark Evans's profile photo
Kim Corros's profile photo
Ishita Ganguly's profile photo
Start Up Business Tips's profile photo
Story
Tagline
Transform your Business with Marketing Analytics. Discover new truths about your customers and prospects. Learn how Anametrix marketing analytics can help you Lower Acquisition Costs, Improve loyalty, and Increase Lifetime Value.
Introduction
The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2010, Anametrix is headquartered in San Diego, CA. 
Contact Information
Contact info
Phone
(858) 558-8230
Email
Address
5414 Oberlin Dr #200, San Diego, CA 92121