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Analytics-Toolkit.com
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Analytics made easy.
Analytics made easy.

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A lot of A/B tests report % lift or relative improvement, but few use proper confidence intervals and p-values for relative differences between proportions or means. In this post we examine the issue in detail through simulations: how big is it, what are the proper ways to make inferences about % change (a.k.a. "lift", "relative change", "relative improvement")

http://blog.analytics-toolkit.com/2018/confidence-intervals-p-values-percent-change-relative-difference/

#abtesting #statistics
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A small update to our Sample Size calculator: https://www.analytics-toolkit.com/statistical-calculators/ . It now supports sample size estimations for non-binomial metrics such as revenue per user or per session, time on site (session duration), average order value, etc.
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We expanded our A/B Testing Calculator with the ability to pull data from your Google Optimize experiments. This means you can easily use the powerful AGILE testing method with data gathered based on Google Optimize experiments. Learn more below...

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We expanded our A/B Testing Calculator with the ability to pull data from your Google Optimize experiments. This means you can easily use the powerful AGILE testing method with data gathered based on Google Optimize experiments. Learn more below...
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We expanded our A/B Testing Calculator with the ability to pull data from your Google Optimize experiments. This means you can easily use the powerful AGILE testing method with data gathered based on Google Optimize experiments. Learn more below...
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Is it possible to run A/B tests 20-80% faster? We say YES!
#abtest #cro #abtesting #conversions #conversionrate
20-80% Faster A/B Tests? Is it real?
20-80% Faster A/B Tests? Is it real?
blog.analytics-toolkit.com
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Is it possible to run A/B tests 20-80% faster? We say YES!
#abtest #cro #abtesting #conversions #conversionrate
20-80% Faster A/B Tests? Is it real?
20-80% Faster A/B Tests? Is it real?
blog.analytics-toolkit.com
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A comprehensive examination of the costs and benefits of A/B testing.
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Risk & reward in A/B testing, A/B testing as risk management - an in-depth analysis.

#roi #cro #abtesting
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Risk versus reward in A/B testing - ab tests as risk management.

#abtests #abtesting #riskmanagement #cro
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