Facebook launched redesigned video metrics interface in Page Insights

Here are the metrics that will be available in the updated interface:

Minutes Viewed [NEW]: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.

Unique Viewers: The number of individual people who saw the video.

Views: The number of times your video was viewed.

10-Second Views [NEW]: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.

Average % Completion: The portion of the video (on a percentage basis) that is viewed in an average watch session.

Clicking through Average % Completion reveals:

Audience Retention: A visual representation of views of the video at each moment as a percentage of all views.

Average View Duration: The average length of time the video was watched in seconds.

You can also get more granular video performance data by clicking through individual metrics on the updated Insights view.

These breakdowns include:

Sound-on vs. Sound-off [NEW]: A breakdown between views with sound and views without sound is available for both Views and 10-Second Views.

Organic vs. Paid: A breakdown between organic metrics and paid metrics is available for Minutes Viewed, Views, 10-Second Views, and Unique Viewers.

The abundance of metrics will certainly keep any data-eager page owner very busy and very happy.

Source: Facebook blog http://tgcafe.it/1oxMrsx


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