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Ana Hoffman
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Lives in San Francisco Bay Area, CA
43,703 followers|18,576,895 views
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Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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Big web traffic for small budgets
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco Bay Area, CA
Russia - Russia, Germany, CA, SC, SD, AZ


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[Instagram update] Instagram now supports multiple accounts for some iOS and Android users

Some Instagram users are now lucky enough to be able to log on to multiple Instagram accounts simultaneously.

Previously, you either had to stick with one Instagram profile or log out between photo postings.

For marketers this was hardly ideal, making this a heavily requested feature for years.

As reports, the option is only available for some users across both Android and iOS devices at this time.

Android users must join the Instagram beta community ( to gain access to the new feature.

Still, only a small number of users seem to be reporting multi-account support.

If you have the feature, the option to log on to another account can be found in the options menu (top right corner) and on the bottom of the settings page.

Once you’re logged in, you can easily switch between accounts.

Do you have it yet?


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Nice Knowing you +Ana Hoffman 
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YouTube Red is releasing one series and three movies February 10, 2016

YouTube is about to debut one show and three movies exclusive to the company’s Red subscription service and Google Play ($10/month or $12.99 for iOS users -

Movie 1: Dance Camp - trailer
Movie 2: Lazer Team (a sci-fi comedy) - trailer
Movie 3: YouTube celeb Lilly Singh’s tour - trailer
YouTube Series: PewDiePie screaming - trailer

Will this send me running to get YT Red? Judging by the trailers, definitely not. But then again, I am not the spring chicken I once was... ;)



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Didn't Pewdiepie and "his bros" sign a contract to create content for Disney like a few weeks ago ?
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Before posting your next Facebook update, avoid the most annoying Facebook posts in your State

Are you in California? Avoid talking about your personal problems.

Are you in Florida? Floridians are tired at looking at pictures of your food.

And your selfies are not welcome in the Louisiana Bayou.

Social marketing and public-relations firm Rantic Marketing surveyed more than 10,000 Facebook users across the 50 states to learn which of five types of Facebook posts annoy them the most.

Here’s how many states chose each:

♨ Personal problems: 21
♨ Selfies: 9
♨ Political posts: 7
♨ Food pictures: 7
♨ Baby pictures: 6

Personally, I could live without all of the above in my News Feed. You?

(ht Adweek

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great post +Ana Hoffman ! 
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Honored to have been featured on SlideShare: How to Manage Twitter: 7 Experts Reveal Their Daily Twitter Routine

I love creating SlideShare presentations (this is what I do in my downtime ;), and this one is one of my favorites.

Plus, a bit of humor goes a loooooong way!

Thanks to +Larry Kim +Ryan Hanley +Jeff Sieh +Ann Handley +Lisa Irby +Mike Allton for making this presentation possible.

Also, if you'd like to learn more about using SlideShare to drive more traffic to your site, I've got you covered:

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Thanks, +Nicky Pasquier!
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🆕 📰 Must-read marketing news of the week in a 2-min read ☟
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HOT OFF THE PRESS 🔥: Weekly Marketing Skinny • January 30, 2016

All essential marketing news of the week in a 2-minute read. That's what Weekly Marketing Skinnies at Traffic Generation Café are all about.

Read the new Weekly Marketing Skinny:

In the marketing spotlight this week:

♨ negative SEO;
♨ sitewide links;
♨ once indexed, stays indexed?
♨ now Facebook is just bragging…
♨ FB Reactions coming soon;
♨ LinkedIn hacks;
♨ Periscope goes GoPro;
♨ new Snapchat share option;
♨ Firefox push notifications;
♨ how to manage Twitter;
♨ …and much more.

Read it now:

Huge thanks to +Robin Strohmaier +Kevin Duncan +David Hartshorne +Barrie Smith for mentioning me in your posts this week; you are featured in this week's Skinny!

In the marketing news this week: SEO good-to-knows, Facebook's huge numbers, FB Reactions are coming, LinkedIn hacks, and more.
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Right back at you, +Kevin Duncan.
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[Facebook update] All Facebook Pages can now reply to comments with private messages

Until now, page admins could only respond to customers in the same way that the person reached out to the page, either through a comment or private message.

As of February 3, page admins are be able to reply to public comments with a private message, which will hopefully help them solve private customer requests more efficiently.

To reply privately to a customer comment, Page admins can click the new “Message” option, and a private message thread with the commenter will open.

The message from the page includes a link to the customer’s comment for reference.

When a page responds privately to a comment, the comment shows a note that the page responded privately, so other page visitors know that the page handled the request.

This feature only works page to fans, but not page to page.



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How to get traffic and links from blog link roundups? Build relationships with the right people!
Yes, Problogger publishes link roundups. But does that mean you need to go suck up to Darren Rowse to have any hope of being included in their roundups?
Not at all.
As much as Darren, I am sure, would love to write every single post on his blog, he doesn't.
So build relationships with those people who do write those roundups.
Like Stacey Roberts of who writes the link roundups for
Learn more about driving traffic from link roundups:
What do you think of link roundups in general?
Do you see their potential for traffic generation? Ever considered running one yourself?
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I'm about to publish my first one ever on +Spending Hacker​ featuring the best money saving tips from 12 Aussie personal finance Bloggers. Keen to see how it goes :)
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After 15 years, Google's head of search, Amit Singhal, is leaving the company

Google Search as know it is losing its chief architect - Google’s Senior Vice President of Search, Amit Singhal.

He was the guy who rewrote the algorithm originally created by Google cofounders Larry Page and Sergey Brin that decided what Google would return in response to searches.

Singhal also oversaw Google’s second major rewrite of its search algorithm - Hummingbird, which happened just over two years ago.

And, according to SearchEngineLand's +Danny Sullivan (, Hummingbird is the bridge between the Google algo of the past and the next big chapter in Google search: machine learning.

This is a very important bit.

Who's stepping in to take Amit's place?

Machine learning head John Giannandrea.

And Danny Sullivan writes:

"With Giannandrea taking over, there are many who will take that as a sign that the machine learning revolution for search is now the future. It’s both a shift in leadership and a shift in where the leaders have come from, in terms of tackling the search challenge."

Amit Singhal's last day will be February 26, 2016, and his next venture will be philanthropy.

Here's what he said in his G+ (

"As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more."


"I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years."

Story sources:,
Google's (I assume!) +Matt Cutts


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I hop;e it will be a good move for all. It is so nice to hear +Amit Singhal, say such wonderful things about his empoyer. Go Google and Amit Singh in their endeavors. Thanks jfor sharing this +Ana Hoffman.
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Just in: Update to Facebook News Feed algorithm: qualitative feedback (feedback from user surveys) is added as a ranking factor

What on earth is "qualitative feedback"?

As Facebook explains

"...we ask over a thousand people to rate their experience every day and tell us how we can improve the content they see when they check Facebook — we call this our Feed Quality Panel.


We ask people to rate each story from one to five stars in response to the question “how much did you want to see this story in your News Feed?”

From this research using a representative sample of people, we are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them — and use this information to make ranking changes."

So qualitative feedback is the new Facebook News Feed ranking factor, which takes into account which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them.

As of today, qualitative feedback - along with your interactions with stories and people - will be used to determine which stories show up at the top of your FB News Feed.

How will this affect my Page? - that's, of course, the first things Page owners want to know.

To that, Facebook gives a very Googly answer:

"In general this update should not impact reach or referral traffic meaningfully for the majority of Pages; however, some Pages may see some increases in referral traffic, and some Pages may see some declines in referral traffic."

Bottom line is if Facebook shows your stories at the top of your fans' News Feed based on qualitative feedback (i.e. because FB determines that your fans might actually want to see content from your page), but your fans don't interact with your content enough, then FB will readjust to show fewer on your stories.

Seems like both factors - what people might want to see in their News Feed AND how well they interact with the stories - are equally important.

On the other hand... your fans won't be interacting with your stories if they don't see them in that News Feed to begin with.

What are your thoughts? Have you come up with good ways to increase your exposure in your fans' News Feeds?


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+Annie Cholakian I wonder who they poll for feedback to determine what stuff I see in my News Feed and who sees (or doesn't!) my stuff in theirs?... 

It seems to me, it should be up to me and each of us individually and not a pool of strangers to do that.

I do understand that FB has to trim down News Feed one way or another; otherwise, it would be... Twitter! ;)
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"A great business relationship is like a great marriage - working on it never ends."

Agree? Share it!

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+Muhammad Umair Ghufran Absolutely.
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Snapchat now has a handy URL you can use to add friends to your network easily

If you have the newest version of Snapchat, you have an option to share their URL instead of their Snapcode to add your friends online.

The URL appears to be simple to use, providing so that you can now easily add anyone, as long as you know the syntax.

To access this unique URL in the app, open Snapchat, drag the camera view, click “Add Friends,” and then click “Share Username.”

Someone accessing this URL on their phone will be able to add you immediately.


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Mon Aa
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