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Ana Hoffman
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Lives in San Francisco Bay Area, CA
36,778 followers|13,828,721 views
Big web traffic for small budgets
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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Ana Hoffman

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Google+ will be unlinked from YouTube and other Google products

Big changes are coming to how Google+ works in conjunction with other Google products, more specifically YouTube.

From Google blog post ( 

"People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.

So in the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change, and you can learn more on their blog. As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles."

Google describes this change as putting "everything in its right place."

What does it mean with respect to comments on YouTube, and to your overall YouTube experience?


The comments you make on YouTube will now appear only on YouTube, not also on Google+. And vice-versa.

This starts rolling out today.

Your YouTube channel

In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment, or create a channel.

If you’re happy with everything as it is now, then just keep on keepin’ on.

If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel

And there you have it. More G+ housekeeping.

Also, if you are curious (or even more so now!) about the future of Google+, here's an interesting read by +Suzanne Delzio  at +Social Media Examiner  with quotes from +Ryan Hanley and +Eric Enge


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Google Photos is bringing #PayWithAPhoto  contest to NYC and other cities on July 29

Something's cooking in Google Photos kitchen...

Google has told +Droid Life ( that a Google Photos-inspired food truck is rolling through NYC, Portland, Los Angeles, and Austin starting on July 29.

That truck will host contests that involve using Google Photos’ search feature to find photos of specific items on their devices. If they can locate photos in their libraries within a certain time, they have the opportunity to win things.

To #PayWithAPhoto , the contestant has to show a photo of a specific search term to the Google food truck, where they will then be rewarded with a prize. Get it?

The dates and locations for the New York stop are in +Droid Life post:


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Traffic Generation All-Star Summit is live now.

Here's what you'll learn from my interview with +ANTHONY TRAN - MARKETING ACCESS PASS:

♨ Biggest mistakes new entrepreneurs make when first blogging online

♨ Why a one size fits all mentality does not work for the online entrepreneur

♨ Twitter marketing strategy that can drive massive traffic to your website

♨ How to leverage other websites that Google already loves to improve your SEO

♨ How to start a tribe that will happily share your content and grow your blog

♨ Safe white-hat search engine optimization strategies for Google rankings

♨ How to give massive value that will entice readers to share your content

♨ Simple tips to help you drive more traffic to your blog and grow your email list

♨ How often you should be blogging to maintain quality content for your readers

Registration for the summit is free for a limited time; register here:

Other awesome folks you'll hear from during the Summit: +John Lee Dumas of EntrepreneurOnFire +Sue B. Zimmerman 
+Navid Moazzez +Natalie Sisson +Jared Easley +Dave Chesson and many more.
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+Nicky Pasquier I believe so, Nicky - all you need is an optin. Correct me if I am wrong, +Anthony Tran?
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My 8 year-old is making us pancakes this morning... :)
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+Ana Hoffman I'll PM you later this week so we can organize something :)
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Good news for Twitter - finally. Twitter gained 11 million unique visitors from May to June

ComScore released its June rankings of U.S. digital media properties today ( and Twitter jumped from 18th to 12th, gaining 11 million unique visitors over comScore’s May results.

As for the rest of comScore results:

♨ Sites owned by Google maintained their lead in the comScore rankings with 241.8 million uniques.

♨ Facebook, Twitter’s biggest social competitor, was second at 213.8 million, down about half a million since the month before.

♨ The remainder of the top 10: Yahoo sites (209.5 million), Amazon sites (182.6), Microsoft sites (176.6), AOL (167.8), Mode Media (148.0), Apple (141.1), Comcast NBCUniversal (135.0) and CBS Interactive (131.6).

Go, Twitter! (it's all uphill from here... - hopefully)

Reported by +Marketing Land


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Periscope has a slight edge over Meerkat in the fight for users

Don't get me wrong: both live streaming apps have a loooooong way to go, but as of right now GlobalWebIndex found that 1 percent of Internet users between the ages of 16 and 64 who were surveyed use Periscope, compared with 0.9 percent for Meerkat.

+GlobalWebIndex clarified its findings in an email to +Adweek's Social Feed

Overall, Periscope has the (albeit slender) lead over Meerkat. But that both are being used by a tiny minority shows how much work needs to be done before this type of app captures the attention of the mainstream audience.

Equally striking is the different age distribution of users. While both apps have the bulk of their users in the 16-through-34 demographic, Periscope has a much bigger share in the all-important 16-through-24 age group–something that gives it an edge as the two apps continue to go head-to-head.

Do you use either platforms?


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Google launched Google Drive plug-in for Microsoft Office

The new plug-in gives you access to all of your Word, Excel and PowerPoint documents in Google Drive right from Microsoft’s desktop apps. It also lets you save files directly to Google Drive, so you can then edit them in Google’s online apps, too.

Once it’s installed, you can use Google Drive in Office just like any other folder on your computer or network.

Download link:


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Team behind Delicious releases Dmail, a Chrome extension to make Gmail messages self-destruct

Have you ever sent an email, and wished you could take it back? Or sent something confidential and worried it might end up in the wrong hands?

With that in mind, the social bookmarking service Delicious has come up with Dmail - a Chrome extension that allows you to better control the messages sent over Gmail.

With Dmail, you can revoke access to any email at any time, and, in a release arriving soon, you’ll be able to stop recipients from forwarding your message to others, too.

Unlike some other secure messaging products, recipients don’t have to use the service themselves in order for it to work. If they don’t have the extension installed, they’ll instead receive an email that states: “This secure message was sent using Dmail. To view this message, simply click the button below.” 

The extension is currently free to install and use, but it seems like this might be turned into a premium service at some point - judging by the bottom of the page

More details at +TechCrunch


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Is it not breaking Google's TOS?
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#truth Good morning, Google Plus! May your Monday morning be filled with coffee....

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#truestory  :-D
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HOT OFF THE PRESS: Your Weekly Marketing Skinny • July 25, 2015

I know, I know, it's been a couple of weeks since the last Weekly Marketing Skinny, but what can I tell you... it's summer when all parents become involuntary and sole fun providers for their dear children.

I've been working on a few more projects as well (you'll read more about them in the Weekly Marketing Skinny - GOOD STUFF!)


In the marketing spotlight this week:

♨ Panda 4.2 has finally arrived;
♨ Google is hiring a SEO;
♨ Facebook’s new video tools;
♨ Twitter is finally getting bigger;
♨ Google+ Photos shutting down;
♨ New YouTube for mobile;
♨ unverified Google My Business listings shut down;
♨ Google Drive plug-in for Microsoft Office;
♨ Amazon rival is live;
♨ Pocket’s text-to-speech feature;
♨ …and much more!

Read the full Skinny: ==>

My special THANK YOU and a shoutout in this edition of the Weekly Marketing Skinny to those of you who were kind enough to honor me with a recent mention in your blog post: +MaAnna Stephenson +Adrienne Smith +Brent Jones +Rahul Dubey +Josue Valles Ponce +Michael Georgiou +Ruud Hein +Kevin Duncan +Nile Flores +ahmed safwan +All Blogging Tips +Andrea Beltrami +Will Blunt +Dave Nevogt +uttoran sen +Amplify Blog +Francisco Perez +Anthony Tran 

Do you want to see your name (and get a link! ;) in the next Weekly Marketing Skinny? You got it - mention any one of my blog posts on your blog this week.
In the marketing spotlight this week: Google Panda is here, Penguin is far away, new Facebook video tools, new YouTube for mobile, Google My Business must-do.
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Pleasure, +Francisco Perez and +Andrea Beltrami!
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Working on my Weekly Marketing Skinny for tomorrow... What are you up to?
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+Ana Hoffman Only if the 'BRING COFFEE' works.   
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Google will shut down unverified Google My Business listings on July 28th

Quoting a Local Search Forum thread (from an email sent to a user):

"On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search."

+Linda Buquet added in the comments:

"Essentially it sounds like what will happen is the unclaimed pages will no longer be viewable. They are still out there but will not show up. Those listings will still however show up in search and maps. (Unless it's an SAB with hidden address.) There just won't be a G+ Local page. The links to the G+ Local page stopped showing up awhile back anyway.

So if a business has a bunch of unverified dupes or practitioner pages or old closed listings that are hurting their ranking - we will no longer be able to see those G+ pages to be able to diagnose the problems or do ranking troubleshooting. And Michael Cottam's dupe finder will cease to work. So we'll have to use Map Maker to do that type of research now I guess. But there will be no page to look at per se, just whatever data shows up in MM."

So make sure to verify your business listings in Google My Business ASAP.

+Barry Schwartz reports:


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Thanks, +Ben Carew!
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