Snapchat = Snap Inc. The future of photography = Spectacles?
Spectacles is the first hardware product from the newly christened Snap Inc. aka Snapchat.
Described by Evan Spiegel, CEO of Snap Inc., as a 'toy, to be worn for kicks at a barbecue or an outdoor concert'
), it's made quite a splash since its revealing late last week.
Why use a pair of video sunglasses instead of holding up your smartphone like everyone else?
What sets Spectacles apart? THE SKINNY
☕ Spectacles’ camera uses a 115-degree-angle lens, wider than a typical smartphone’s and much closer to the eyes’ natural field of view.
☕ The video it records is circular, more like human vision.
☕ According to Evan Spiegel, that's what makes the resulting images fundamentally different. (http://tgcafe.it/2cGyVzs
☕ Tap a button near the hinge and Spectacles will record up to 10 seconds of video.
☕ Each new tap records another clip.
☕ Spectacles video syncs wirelessly to a smartphone.
☕ Videos will be recorded in a new circular format that friends will be able to play back on any device.
☕ On phones and tablets, they’ll keep playing smoothly without changing orientation as you rotate the devices.
☕ On iOS, the glasses will transfer videos over Bluetooth by default, and high-resolution recordings will go over Wi-Fi.
☕ On Android only, a Wi-Fi option will be available.
☕ Recordings will be saved to Snapchat’s Memories section, so people will be able to add filters and illustrations to their videos after they’re recorded but before they’re posted.
☕ Spectacles charge while inside their special case. The charging cable can charge both the glasses and the case. One charge of the glasses will give you one day’s worth of video recordings, and the case will deliver an additional four charges.
☕ Spectacles will be available this fall, one-size-fits-all in black, teal or coral.
☕ Priced at $129.99, with limited distribution.
If you are up for a very interesting read about Evan Spiegel, Snapchat, Spectacles, and a whole lot more, check out this piece by Seth Stevenson at +Wall Street Journal http://tgcafe.it/2cGyVzs
Seth writes:"Though he calls it a toy, Spectacles also seems like a Trojan horse for Spiegel’s vision of the future: a way of taking photographs that is more natural, as the wearer turns reflexively to look at items of interest. The resulting scenes, he hopes, will feel less like bland camera-phone snippets than like an archive of memories. Or dreams."
What do you think? Is this something you might consider wearing?_______________________________________________________Stay on top of marketing news