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Ana Hoffman
Works at TrafficGenerationCafe.com
Lives in San Francisco Bay Area, CA
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Ana Hoffman

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Happy Friday, boys and girls! Let the work coffee-drinking begin...

image source http://tgcafe.it/1F5V7aO
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drank 3-4 coffee... not wrote a single line of code. just been invited for drinking beer :) lol
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How To Choose The Best Social Network For Your Blog [INFOGRAPHIC]

You don’t need to be on every social network. But you still need to choose which one(s) to give your time to.

There's no 'one size fits all' answer, but +Thomas E. Hanna | BlogPhoto.tv has put together a handy infographic to guide you through the process.

You can read more about it here: http://tgcafe.it/1cRgBQY
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Thanks +Ana Hoffman​! 
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Google’s advertising chief questions the value of Facebook's video counts

Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, when the social network counts views after only three seconds of attention.

“How many of Facebook’s video views are engaged views?” Ramaswamy asked in an interview with The Wall Street Journal at the ad:tech conference in San Francisco. http://tgcafe.it/1KnR8Nq

(YouTube counts a view when someone watches for at least 30 seconds.)

Good point. Most of us would agree with that.

Full story at +Marketing Land http://tgcafe.it/1Sl83CK

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+Rich Fisher Exactly.
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Senate schedules rare Saturday vote on bill to limit NSA surveillance powers

The Senate has scheduled a vote this Saturday on a bill that would scale back the National Security Agency’s ability to collect surveillance data.

The body will vote on the Freedom Act, which was passed by the House of Representatives by a resounding 338-88 majority last week. (http://tgcafe.it/1R7N70x)

Congress is under pressure to pass a new bill, as the current body of laws that covers government surveillance powers is set to expire June 1.

VentureBeat reports: http://tgcafe.it/1LhenWu

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Do photo filters affect online engagement?

In short, YES, according to a post on Yahoo Labs http://tgcafe.it/1INtXM1.

After looking at 7.6 million public Flickr app photos, Yahoo Labs team found that filters do boost engagement on the site.

Filtered photos are 21% more likely to be viewed and 45% more likely to be commented on.

However, not all filters affect engagement equally.

Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer color temperature are more engaging than those with cooler color effects.

More details on filters, photo content, and engagement can be found in their research paper, “Why We Filter Our Photos and How It Impacts Engagement": http://tgcafe.it/1LpUNI5

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+Ana Hoffman the MSM (ab)uses this basic condition a lot, in terms of news and action movies... while people get desensitized, because having their reptile brain constantly bombarded with sex & violence (not good)... web-wise also a science evolved; got one book it's called "neuro web - what makes them click"... if I'd had to reason, when all the images are filtered reddish, it makes no difference, but if it's only a certain few - they should peak out, subconsciously.
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Google just made YouTube ads shoppable

The new feature, called TrueView for shopping, will allow users to shop an ad by clicking on a banner in the video ad.

It will also serve up a list of individual product cards beneath the video ad, which will direct viewers to a place where they can buy the item.

The new feature integrates with existing ad products, according to a blog post from Google:

TrueView for shopping enables advertisers to scale the manual process of connecting individual products with individual videos. Thanks to the first-ever integration of the Google Merchant Center into video ads, advertisers need only connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info.

Announcement: http://tgcafe.it/1FAaCeM
Full story at VentureBeat: http://tgcafe.it/1FAaCeM

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Since NOT being on social media is not an option, here's our second best choice: How to Be More Productive on Social Media - by +Neil Patel via +Irfan Ahmad.
 
How to Be More Productive on Social Media - infographic
See the clear & complete image here: http://www.digitalinformationworld.com/2015/05/infographic-the-social-media-managers-guide-to-staying-organized.html

Social media is a great marketing channel to drive traffic to your blog, build awareness for your brand, and attract new customers. But only when it’s done right.

A well organized and strategic management is the key to ensuring you get the returns for your #socialmedia investments.

The following infographic from +Neil Patel will guide you how to use social media like a pro.

#infographic   #socialmediamarketing   #socialmediatips   #socialmediamanagement  
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cool +Irfan Ahmad
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WordPress made it easy to create a blog. Now they'll make it easy to create an online store.

Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce.

As +Matt Mullenweg writes in his post announcing the deal http://tgcafe.it/1K7sGMV:

"we want to make it easy for anyone to sell online independently, without being locked into closed, centralized services — to enable freedom of livelihood along with freedom of expression."

More in the video below.

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Google fixes racist results in Google Maps, apologizes for ‘mess up’

Google has issued an apology for showing the White House in Maps search results when people search for a specific racial slur. Variations of the phrase deliver the same results.

How did this happen to begin with? Was that yet another Google Maps hacking job (http://tgcafe.it/1KXPjEm)? 

+Danny Sullivan has an extensive post at +Marketing Land (http://tgcafe.it/1Bfh71f) with more examples of inappropriate search results and a guess as to why this could be happening: it might not be overt hacking to blame, but instead crowdsourcing that's not properly filtered.

Looks like Danny was right on the money.

Google Maps team has published a post that sheds more light on the issue at hand http://tgcafe.it/1Bfhn00

"This week, we heard about a failure in our system—loud and clear. Certain offensive search terms were triggering unexpected maps results, typically because people had used the offensive term in online discussions of the place. This surfaced inappropriate results that users likely weren’t looking for.

Our team has been working hard to fix this issue. Building upon a key algorithmic change we developed for Google Search, we’ve started to update our ranking system to address the majority of these searches—this will gradually roll out globally and we’ll continue to refine our systems over time. Simply put, you shouldn’t see these kinds of results in Google Maps, and we’re taking steps to make sure you don't. 

Again, we sincerely apologize for the offense this has caused, and we will do better in the future."

Personally, I wholeheartedly agree with the conclusion in a post at +VentureBeat http://tgcafe.it/1dnZY0l:

"Sadly, the incident reflects more poorly on humanity than it does on Google’s technology."

Indeed.

And who was the first person to discover this anyway and WHY?...

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+Rich Fisher So true.
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Facebook Messenger will now offer context about people wanting to chat with you

Is that a message from a spammer, or the nice guy you met yesterday?

Facebook Messenger wants to give you some clues before you consider responding.

The app will now surface publicly shared contact info like current city and job title at the top of message threads from people you haven’t chatted with before.

Messenger can also pull up this kind of info for existing Facebook friends you’ve never messaged with before. 

The update starts rolling out today on iOS Android in U.S., UK, France, and India.

+TechCrunch reports: http://tgcafe.it/1PzfGGM

Personally, I've never used Messenger. Don't see the purpose. You? Curious to see if you use it and, if yes, how do you like it? Personal or business?

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Microsoft starts rolling out massive Outlook.com update

Microsoft announced (http://tgcafe.it/1FF324p) a massive Outlook.com update with improvements to the Inbox, new collaboration features, and a revamped calendar.

The update is rolling out today, but only in preview “to a small group of customers.”

Here's what's new (quite a bit!):

♨ Clutter — This Outlook smart filter sorts messages you’re likely to ignore into a separate folder, so you can focus on what matters. The more you use Outlook.com, the better Clutter gets. You can help train Clutter by dragging messages in or out of the Clutter folder and you can turn it on or off depending on your preferences. It’s no longer just for Office 365 customers.

♨ Search Suggestions and Refiners — Suggestions put the people you communicate with and the content in your mailbox at your fingertips when searching for content. Refiners let you pivot your search results based on the sender, folder, date received and attachments. Highlighting has also been added to make it easy to spot your search terms within the results.

♨ New themes — 13 new themes with graphic designs.

♨ Link preview — Just paste a link into your message and Outlook.com automatically generates a rich preview to give your recipients a peek into the contents of the destination. It works great with any webpage, but video links from Vimeo and YouTube are best.
Inline images — Copy and paste images directly into the body of your message, right where you want them.

♨ Pop-out read and compose — Multi-tasking is easy with messages that pop out into new windows.

♨ Pins and Flags — Keep essential emails at the top of your inbox with Pins and mark others for follow-up with Flags. Pins are now folder specific, great for anyone who uses folders to organize their email. Quickly find and manage your flagged items with inbox filters or the new Task module, accessible from the app launcher.

♨ Add-ins — In addition to the Bing Maps, My Templates and Suggested Meetings add-ins that are built-into Outlook.com, third-party add-ins are coming from Uber, Boomerang, PayPal, and more.

♨ New Skype experience — Seamlessly shift conversations between email and Skype. Chat with a group, or one-on-one, using all your favorite Skype emoticons. Start a voice or video call by pressing the call button.

♨ Simplified sharing from OneDrive — Now it’s easy to upload a file and set permissions; just attach the file to your draft message (drag and drop or with the file picker) and with one click you can convert it to a shared OneDrive link.

♨ Side-by-side views — Open an attachment and see it side-by-side with the email. You can view or edit Word, PowerPoint, and Excel documents, or even photos, while simultaneously replying to the original message. Best of all, any changes you make to the file are automatically saved and attached to your response when you hit send — no need to download, edit, save and re-attach the revised file.

♨ Outlook.com calendar — new features and improved navigation let you manage shared calendars, quickly find events (by searching for the name, invitees, location or description), and stay on top of the dates that matter to you with over 100 country and religious calendars.

♨ Outlook.com mobile — If your prefer to use a mobile browser (instead of the Windows, iOS, and Android apps), you can expect a cleaner experience with new features like swipe gestures and support for add-ins, plus mobile-friendly views for your calendar and contacts.

Sounds almost good enough to actually use! ;) I think I'll stick with Gmail though.

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Mozilla is planning to roll out Suggested Tiles to the Firefox Beta channel next week

Suggested Tiles will push recommendations to users’ new tab page based on sites they have visited.

Suggested Tiles can promote Mozilla content (such as campaigns on policy issues), publisher content, or advertising.

Relevance of the content to the user is based on a set of URLs that are related to the category: When one of those URLs appears in your list of most frequently visited sites, Mozilla shows the content.

From Mozilla announcement http://tgcafe.it/1F43nrK:

"Suggested Tiles is an advertising experience that delivers content recommendations that are relevant for the user in a transparent way while at the same time respecting their privacy, and giving them complete control over the experience.  As a tester, you should be able to identify clearly what is promoted or sponsored content, understand why you’re seeing it, interact with it and be able to change your settings with ease.  *If you want to opt out entirely of Tiles, you may do that effectively and easily*. Please note that we are not testing ad blocking add-ons with Suggested Tiles."

Full post at VentureBeat: http://tgcafe.it/1Em0Fft

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Big web traffic for small budgets
Introduction
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

Work
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Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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    present
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