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Ana Hoffman
Works at TrafficGenerationCafe.com
Lives in San Francisco Bay Area, CA
45,071 followers|20,617,178 views
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Ana Hoffman

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😝 💗 Emoji fun fact:

💁 is an information desk person.
Now used for sassiness or sarcasm. Practically has my name on it... 😉

More 👉 http://www.trafficgenerationcafe.com/emoji-marketing-guide/

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Séan Ó Dúláinne's profile photo
 
Wow...ha
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Ana Hoffman

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WhatsApp will start sharing your info with Facebook - you have 30 days to opt out

WhatsApp updated its privacy policy to state that it will now be sharing users' account information with Facebook, unless you opt out within 30 days.

Thus far, Facebook has been unsuccessful trying to get its billion-plus users to include their mobile phone number in their profile.

Given that a mobile phone number is required to use WhatsApp... yep, you see the point.

This will certainly give businesses paying for ads on FB a further avenue to market their wares with ads targeted at the right people.

Here's are directions to opt out: http://bit.ly/2bjXcgW

WhatsApp announcement: http://bit.ly/2bDIITW

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More marketing news: http://tgcafe.it/your-marketing-news

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Fernando M.'s profile photoMichael Ginsburg's profile photoNikita Eskander's profile photoMegan Owen's profile photo
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I've uninstalled What's App. Does anyone know if Viber has similar privacy issues?
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Ana Hoffman

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Google rolled out Solitaire and Tic-tac-toe games directly in search

Now you can play two of the oldest and most popular games for all ages, in search on desktop and in the Google app.

Just search for “solitaire” or "tic-tac-toe", and you can while away as much time as you can afford.

Other Google search fun: ask Google, “what sound does a pig make?” or if you’re looking to settle a bet and feeling lucky, “flip a coin” may come in handy.

Google post: http://bit.ly/2brZIha

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More marketing news: http://tgcafe.it/your-marketing-news

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Damn I was ranking #1 for solitaire prior to this ;-)
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Ana Hoffman

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Instapaper has been acquired by Pinterest

Instapaper, an app for saving articles to read later, has been acquired by Pinterest "to accelerate discovering and saving articles on Pinterest."

Nothing will change for Instapaper end user, the company promises.

Announcement: http://bit.ly/2blTrGt

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More marketing news: http://tgcafe.it/your-marketing-news


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Ana Hoffman

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Mobile-friendly label will be dropped in Google mobile search, mobile-friendly ranking signal will stay

According to Google, they've recently found that 85% of all pages in the mobile search results now meet this criteria and show the mobile-friendly label.

To keep search results uncluttered, mobile-friendly label will be removed.

The mobile-friendly criteria will continue to be a ranking signal.

Announcement: http://bit.ly/2bJG81T

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More marketing news: http://tgcafe.it/your-marketing-news

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Ana Hoffman

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Great 12-min video covering everything structured data markup - via +Paula Allen and +Omi Sido

#ns
 
All About Organic: Why And How To Use Structured Data
with +Aaron Bradley with +Webcertain 

Structured data enables you to tell search engines exactly what your content is about; enabling them to serve relevant content to users and improving the quality of your listings in the SERPs. SEO Specialist Aaron Bradley explains the consequences of not using these mark-ups, common mistakes made in the implementation and how to ensure you make the most of the benefits they bring.

#seo   #stuctureddata   #semanticsearch  
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Ana Hoffman

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Which types of post are getting the most social media engagement?

More in the post at +Buffer http://bit.ly/2bpBzpC

#ns
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This is interesting! When you work in the industry it feels like all you see is video. Good to know that it's still only about 1-5% across platforms. Thanks for posting +Ana Hoffman and tagging +Ashley Hill ! 
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Ana Hoffman

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Interesting search tip: searching for pulls up a list websites for physically nearby businesses

The tip comes from SearchEngineJournal.com (http://bit.ly/2bJMiPC) - searching for ** pulls up a list of various local business websites - everything from tourist attractions, to news agencies, to car dealerships, to restaurants.

This command has been confirmed to work on both mobile and desktop for searchers residing in the United States, Canada, and Europe.

Of course, results will vary depending on where you live and what’s popular in your local area.

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More marketing news: http://tgcafe.it/your-marketing-news


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Ben Carew's profile photo
 
No dice in Australia unfortunately 
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Ana Hoffman

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Google has removed the policy of limiting AdSense ads to three ads per page

Google AdSense policy used to be to show "up to three AdSense for content units."

That limit has been removed.

Google said in a statement to MarketingLand.com http://mklnd.com/2bjuNlp:

“We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page.

We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page. “

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More marketing news: http://tgcafe.it/your-marketing-news

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Linda Todd's profile photo
 
Thank you for posting this as this is very relevant for almost everyone. I was at your site yesterday and printed some info to study. Your list of book marks etc. Thanks for your work!
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Ana Hoffman

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Google will launch a search algorithm penalty to demote mobile pages with "intrusive" interstitials

Pages that show intrusive interstitials (examples below) provide a poorer experience to users than pages where content is immediately accessible.

That's problematic on mobile devices with smaller screens.

Thus after January 10, 2017, such "may not rank as highly."

Examples of interstitials that make content less accessible:

☕ Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Hmmm.... Sumome and similar optin forms come to mind...

☕ Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

☕ Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Not all interstitials are bad though.

Examples of interstitials that would not be affected by the new signal, if used responsibly:

☕ Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.

☕ Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.

☕ Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

I am sure this ranking update will make most users happy.

Google announcement: http://bit.ly/2bJG81T
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More marketing news: http://tgcafe.it/your-marketing-news

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Thanks for the good news, +Ana Hoffman. BIG fan of this development.
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Ana Hoffman

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Twitter launched Message button for people to direct message businesses from their sites

Would you like your website visitors to reach you via a Twitter direct message (DM)?

Here you go: https://publish.twitter.com/#

First, you'll need to modify your Twitter account setting to receive direct messages from anyone.

Then configure the button here https://publish.twitter.com/# with the right Twitter handle and user ID.

If having trouble, check out Twitter help forum thread: http://bit.ly/2bPX9Fk

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More marketing news: http://tgcafe.it/your-marketing-news


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Ana Hoffman

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Emoji Marketing: Beginners’ Guide 👀 👉 http://tgcafe.it/emoji-marketing-guide

Emoji marketing? What the 😂 😏 😧 ?

Only the hottest thing in marketing right now.

Emoji marketing's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.

But WHY are emoji so effective?

Why are some of the world's top brands leading the charge?

And, more importantly, what are some easy ways to use emoji in YOUR marketing?

Let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide

+Larry Kim

PLEASE share/ +1 this post - thank you!

#ns

😂, 💕, 💩? Emoji marketing has arrived and it's taking over your customer's world. Will you be there? Here are easy ways to keep up with emoji marketing.
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Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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Big web traffic for small budgets
Introduction
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco Bay Area, CA
Previously
Russia - Russia, Germany, CA, SC, SD, AZ