The Top 5 Search Engine Ranking Factors for 2015+Searchmetrics
has published their annual Search Ranking Factors study for 2015.
You can download...
the full study: http://tgcafe.it/1UdfPOR
the infographic: http://tgcafe.it/1OTIiq1
And here's the Skinny (based on +Searchmetrics
blog post: http://tgcafe.it/1M25sw2
).The 5 most important take-home lessons from Ranking Factors 2015♨ Relevant, holistic content is more important than ever
Ranking factors including word count and Flesch readability both increased this year, indicating in general longer texts that are easier to read.
The trend away from keywords and towards relevant content continues amongst high-ranking sites.♨ User experience – beyond the desktop
Responsive web design may be having a positive effect on rankings.
Optimizing your site for different end devices will continue to grow in importance. ♨ Keywords are becoming increasingly obsolete
Whether internal or external links or domain names, keyword correlations across the board are decreasing.
Additionally, increasing numbers of high-ranking URLs are not using the corresponding keyword in the body or description.♨ Backlinks – correlations are decreasing
While backlinks still show quite high correlations with rankings, the times of unnatural link building and maybe of links in general are or may soon be over.
In general, year-on-year correlations in this category are decreasing and our data suggest that this downward trend is set to continue.♨ Social signals – a bonus for organic rankings
The question remains open as to exactly how social media signals such as likes, tweets and +1s boost rankings.
Nevertheless, social signals remain important for brand awareness and help to drive organic traffic to top ranking sites._______________________________________________________More marketing news: http://tgcafe.it/your-marketing-news