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Ana Hoffman
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HOT OFF THE PRESS: Weekly Marketing Skinny • April 25, 2015

Don't have the time to read hundreds of stories every week just to stay on top of what's actually important to YOUR business? 

Neither do I. Or wait. Apparently I do...

Here's what I've dug out from the slew of marketing news this week - 5 minutes will get you updated on everything you have to know and nothing you don't.

Read the full Marketing Skinny here:

In the marketing spotlight this week:

♨ Google’s Mobilegeddon aftermath;
♨ Facebook passed Billions of everything;
♨ Facebook updates deliver another blow to pages;
♨ Twitter Highlights;
♨ Google+ Collections (very Pinteresting!);
♨ a slew of Periscope updates;
♨ popular WP plugins security breach;
♨ Google’s wireless cellular service is here;
♨ Google Glass gets second life;
♨ Amazon packages in Audi trunks?
♨ …and much, much more.

My special Thank You to bloggers who honored me with a mention on their blogs in the past couple of weeks - I linked out to you in this edition of Weekly Marketing Skinny: +Heidi Cohen +Jenna Dalton +Andrew Warner +Christopher Jan Benitez +Steven J Wilson +MaAnna Stephenson +Robbie Richards +Anita Campbell 

#weeklymarketingnews   #weeklyroundup   #weeklymarketingskinny  
In the marketing news this week: Google's Mobilegeddon, Facebook's Billions, another blow to FB Pages, Google wireless service, Periscope updates, and more.
Ana Hoffman's profile photoRaymond Whipp's profile photoMaAnna Stephenson's profile photoJenna Dalton's profile photo
Oh 'thank you' - thank you' Marketing Skinny.  Now I can just sit on the couch and get 'Fat'. 
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Google+ is testing a new “Collections” feature - this might be very Pinteresting...

A new feature called Collections is reportedly coming soon to Google+.

(sources: +Droid Life and +Android Police

It looks like the feature wants Google+ users to create themed “collections” of their interests: photos, links, and videos, or follow other users’ collections.

In a way, it's like Pinterest meeting a micro-blogging platform. 

Collections should be available on mobile and the web when it launches. When might it be? According to +Android Police source: 

"Since publishing this story, we've learned that Google apparently plans to release Collections in early May."

If that, indeed, is true, we should hear more on that shortly.

#googleplus   #socialmediamarketing   #marketingnews  

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haha. Pinteresting...
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Ana Hoffman

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Google says there are 4.7% more mobile-friendly websites today than two months ago

From Google's blog post

If you use Google search on your mobile phone, you can now more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

In just the two months since we announced this change, we’ve seen a 4.7 percentage point uptick in the proportion of sites that are mobile friendly, and we hope to see even more in the coming months.

Learn everything you need to know about making your site mobile friendly:

#mobilefriendly   #seonews   #marketingnews  

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+MaAnna Stephenson Sweet!
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Now confirmed: Comcast terminates $45B Time Warner Cable merger agreement

Comcast Corporation announced this morning that its merger agreement with Time Warner Cable and its transactions agreement with Charter Communications, Inc. have been terminated.

As it should've been. No one company should own 57% share of any market...

The following is a statement from Comcast Chairman and CEO Brian L. Roberts:

"Today, we move on. Of course, we would have liked to bring our great products to new cities, but we structured this deal so that if the government didn’t agree, we could walk away.

Comcast NBCUniversal is a unique company with strong momentum. Throughout this entire process, our employees have kept their eye on the ball and we have had fantastic operating results. I want to thank them and the employees of Time Warner Cable for their tireless efforts.

I couldn’t be more proud of this company and I am truly excited for what’s next."


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Google's mobile friendly algorithm has already rolled out completely in some data centers

That's what Google's +John Mueller confirmed this morning in a Google+ hangout at 4:40 into the video - the rollout has begun and is even completely rolled out in some of the Google data centers.

More at +Barry Schwartz

#mobilefriendly   #seonews   #marketingnews  

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WordPress 4.2 “Powell” is here

Named in honor of jazz pianist Bud Powell, version 4.2 of WordPress is available for download or update in your WordPress dashboard.

The new update will allow you to express your love for kittens without using any words! I've always wanted that...

What's new in this update:

♨ Updated Press This feature.

Clip it, edit it, publish it. Get familiar with the new and improved Press This. From the Tools menu, add Press This to your browser bookmark bar or your mobile device home screen. Once installed you can share your content with lightning speed. Sharing your favorite videos, images, and content has never been this fast or this easy.

♨ Extended character support

WordPress 4.2 supports a host of new characters out-of-the-box, including native Chinese, Japanese, and Korean characters, musical and mathematical symbols, and hieroglyphs.

♨  Don’t use any of those characters, but want to express your love for kittens?

You can still have fun — emoji are now available in WordPress. Get creative and decorate your content with 💙, 🐸, 🐒, 🍕, and all the many other emoji.

Yippee! (note the sarcasm)

That's about all, folks. Announcement:

#wordpressupdate   #marketingnews  

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Like I said 🎵👆🙇🍪
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Facebook News Feed FYI: Facebook will now show more updates from friends (yay!), even less content from Pages (nay...)

As Facebook users, of course, we want to see more updates from friends.

However, more updates from friends (us) also mean fewer updates from Facebook Pages (us). I suppose we can't have our cake and eat it too, can we?...

That's exactly what FB's latest News Feed updates are all about - the 'right' mix of content.

As FB writes:

"This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right."

So what are the updates?

1. For people who don’t have a lot of content available to see:

Previously, FB had rules in place to prevent you from seeing multiple posts from the same source in a row.

Now if you run out of content, but want to spend more time in News Feed, you’ll see more.

2. (this is where it gets murky) For people who are worried about missing important updates from the friends they care about:

This update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.

If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.

Not quite sure how...

3. For everyone who doesn’t enjoy seeing stories about their friends liking or commenting on a post:

This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.

That's a good one...

Will this affect my page?

Again, from the horse's mouth:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.

Sounds like we need to step it up building a personal profile on Facebook! Thoughts?

#facebookupdate   #facebookmarketing   #marketingnews  

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My eyes glaze over when ppl want to FB with me 
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Twitter introduced Highlights: a summary of the best Tweets delivered via rich push notification

Highlights lets you catch up quickly on the best stuff that is most relevant to you.

To create your Highlights, Twitter looks at things like the accounts and conversations that are popular among people you follow, Tweets from people you’re closely tied to, topics and events that are trending in your area or within your network, and people that are popular or trending among people you follow.

When you opt in to receiving Highlights, you will get a notification on your phone up to twice daily letting you know your Highlights are ready.

When you open the notification, you’ll go directly into the Twitter app where your Highlights will be displayed in a new interface.

View them all by swiping through from right to left. When you’ve reached the last Highlight, another swipe puts you directly into your home timeline.

Initially, Highlights will be available in English to all Android users. 

Turn it on now by going to Settings. Select your account handle; and in the mobile notifications menu, check the Highlights box. 

Twitter announcement:

#twittertips   #socialmediamarketing   #marketingnews  

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Pleasure, +Ron Mecredy.
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Ana Hoffman

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Security Advisory: XSS Vulnerability Affecting Multiple WordPress Plugins

Many very popular plugins for SEOs, including WordPress SEO, Google Analytics by Yoast, All In one SEO and WPTouch, were affected by the latest XSS Vulnerability, as reported by +Sucuri Labs

If you are running any of the following known affected plugins, update them immediately:

WordPress SEO
Google Analytics by Yoast
All In one SEO
Gravity Forms
Multiple Plugins from Easy Digital Downloads
Download Monitor
Related Posts for WordPress
My Calendar
P3 Profiler
Multiple iThemes products including Builder and Exchange
Ninja Forms

#wordpressplugins   #marketingnews  

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Italian eyewear maker Luxottica working with Google on cheaper version of Glass to be out soon

A new version of Google Glass is in the works and will be out soon, the Chief Executive Officer of Italian eyewear maker Luxottica said, as reported by +Wall Street Journal

It will be cheaper and have longer battery life, improved sound quality and a better display.

#googleglass   #marketingnews  

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I visited google glass team last year.  I think privacy is the issue, not the gear itself.
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Facebook passes 1.44B monthly active users and 1.25B mobile users; 65% are now daily users

That's 'billion' with the 'B' folks. The numbers are from FB's first quarter 2015 earnings announcement that came out today.

#facebookmarketing   #marketingnews  


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Hehe typical Amerikan response eh? Haha 
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This is interesting... Facebook introduces Hello - Caller ID & Blocking, plus local search app

Built by Messenger just for Android, Hello combines info from Facebook with the contact info on your phone so you can see who's calling, block unwanted calls, and search for people and places on Facebook.

You can also call and text people for free using Messenger. Of course.

Here's a list of features:

• See who's calling you, even if you don't have that phone number saved in your phone.
• Easily block unwanted calls.
• Automatically block calls from numbers that have been blocked by a lot of other people.
• Search your phone contacts and people and places on Facebook, without switching between apps.
• Always have the latest info about your contacts, including their profile pictures and birthdays.
• Open a Facebook profile or Page with just one tap.
• Call and text for free with Messenger.
• Call, add and edit contacts — just like you do on your phone.

You can download the app from the Play Store or go through this link:

And this is interesting... even though FB doesn't emphasize it in any way, this app is really a step towards claiming some local search real estate.

From FB post

"You can also search for people and businesses on Facebook and call them with just one tap. So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation and get directions, all without leaving the app."

#facebookmobile   #facebookmarketing   #marketingnews  

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+Dustin W. Stout I am actually tempted to try out this one.
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Big web traffic for small budgets
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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