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Ana Hoffman
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HOT OFF THE PRESS: Weekly Marketing Skinny • August 1, 2015

I read everything (up to 100 posts per day); you get the Skinny - that's how my Weekly Marketing Skinnies work.

So grab your cup of coffee and catch up on all important marketing news of the week in under 5 minutes:

Read the full Skinny:

In the marketing spotlight this week:

♨ Search Ranking Factors study 2015;
♨ Google and affiliate links;
♨ Google+ will be unlinked from YouTube;
♨ A new Twitter for Windows 10;
♨ YouTube upload numbers are… HUGE!
♨ Windows 10 free upgrade is now available;
♨ Avoid long lines with new Google search feature;
♨ Send self-destructing Gmail messages;
♨ Yahoo announced Livetext;
♨ …and much more.

Read the full Skinny:
Or pin it for later:

And thanks so much to +Josue Valles Ponce and +Francisco Perez  for including +Traffic Generation Cafe in their posts this week!
In the marketing news this week: Search Ranking Factors study 2015, Google+ will be unlinked from YouTube, a new Twitter for the new Windows 10, and more.
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Google is now indexing more URLs

Google's +Gary Illyes responded to a question from +Glenn Gabe who noticed a spike in index rates in the Google Search Console that Google is now able to index more URLs across the web.

"Looks it's a standard change on our end to the better: we can now index even more URLs everywhere, globally!" said Gary in a tweet.

ht +Barry Schwartz


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Coffee... it's what's for breakfast! Good morning, boys and girls!

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+alex van dijken And good morning to you as well, Alex. ;)
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Twitter now lets you preview a user’s bio when you hover over their avatar

New on Twitter: you can now view a person’s Twitter bio on the Twitter website anytime you hover over the person’s avatar.

Announced in a tweet:


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Introducing Yahoo Livetext - the silent video chat app

Yes, silent video chat: combining the ease of texting with the expressiveness of video, without the audio - that's what Yahoo's new messaging app is about.

Yahoo Livetext has been available in Hong Kong, Taiwan and Ireland.

Starting tomorrow (Thursday), it’ll be released Yahoo Livetext in five new countries - U.S., U.K., Canada, Germany and France.

This could be interesting...



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Periscope on Android: Your A to Z Tutorial [part 1] VIDEO

In Part 1 of this Periscope on Android Tutorial video series, you’ll learn:

♨ how to create your Periscope account (if you haven't done so already);
♨ an important tip about creating your Periscope username;
♨ how to set up your Periscope profile;
♨ the anatomy of your Periscope home page.

Find a full Periscope on Android Tutorial at Traffic Generation Café:

If you are on iOS, I've got you covered as well:

Are you on Periscope yet? If not, what's holding you up?
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Ana Hoffman

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The Top 5 Search Engine Ranking Factors for 2015

+Searchmetrics has published their annual Search Ranking Factors study for 2015.

You can download...
the full study: (optin required)
the infographic:

And here's the Skinny (based on +Searchmetrics blog post:

The 5 most important take-home lessons from Ranking Factors 2015

♨ Relevant, holistic content is more important than ever

Ranking factors including word count and Flesch readability both increased this year, indicating in general longer texts that are easier to read.

The trend away from keywords and towards relevant content continues amongst high-ranking sites.

♨ User experience – beyond the desktop

Responsive web design may be having a positive effect on rankings.

Optimizing your site for different end devices will continue to grow in importance. 

♨ Keywords are becoming increasingly obsolete

Whether internal or external links or domain names, keyword correlations across the board are decreasing.

Additionally, increasing numbers of high-ranking URLs are not using the corresponding keyword in the body or description.

♨ Backlinks – correlations are decreasing

While backlinks still show quite high correlations with rankings, the times of unnatural link building and maybe of links in general are or may soon be over.

In general, year-on-year correlations in this category are decreasing and our data suggest that this downward trend is set to continue.

♨ Social signals – a bonus for organic rankings

The question remains open as to exactly how social media signals such as likes, tweets and +1s boost rankings.

Nevertheless, social signals remain important for brand awareness and help to drive organic traffic to top ranking sites.


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+MaAnna Stephenson I doubt it backlink significance is significantly changing anytime soon...
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Google: affiliate links don't count against a website

Ever wanted to know whether affiliate links on a website can hurt it when it comes to SEO and Google rankings?  

The question came up in the Google Webmaster Hangout, and Google's +John Mueller addressed how Google views affiliate sites.

Here's the Skinny:

♨ Google doesn’t have anything against affiliate sites and they can rank well.  

"Of course affiliate sites can be really useful, they can have a lot of great information on them and we like showing them in search."

♨ Problem is when affiliates simply republish an affiliate feed without creating any unique and useful content for visitors.

"But at the same time we see a lot of affiliates who are basically just lazy people who copy and paste the feeds that they get and publish them on their websites.  And this kind of lower quality content, thin content, is something that’s really hard for us to show in search. Because we see people, sometimes like hundreds of people taking the same affiliate feed, republish it on their websites and of course, they are not all going to all rank number one for those terms."

♨ So what is the key to an affiliate site ranking well? You guessed it.

"We really want to see unique, high quality content and that is something that we do like to rank.  So it’s not something where we per se say that an affiliate sites are bad, we just see a lot of bad affiliate sites because they are people who try to find the fast way to publish content on their web, which sometimes being fast is good is also good, but you really also need to make sure you have a really great website where people want to go to your website to get the information that they can’t find anything else."

♨ And the myth that affiliate links can somehow hurt a website? NOT true.

"And if you have affiliate links on a website, that is great, that is not going to be something we would count against a website."

You can hear what John said about affiliate sites/links and SEO at 19:26 into the video.

ht +Jennifer Slegg


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Sooooo.... You want to know the secret to growing Facebook engagement and traffic? Show up.

Like most of us, I've been on the 'Facebook doesn't really work for marketing' bandwagon.


Because FB page reach sucks, plus that allowed me to pay attention to one fewer platform in my already-busy social media schedule.

Well, a few weeks back, I decided to do on FB what I do on G+ - revive my personal FB profile and show up. 

Be there for comments. Interactions. Watch my home stream a bit. Respond.

Just be there.

Honestly, didn't take me more than 15 minutes out of my day.


I was pleasantly surprised.

40% traffic increase for just showing up? Yeah baby!

Behold the power of community marketing.
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Not bad +Ana Hoffman
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YouTube now gets over 400 hours of content uploaded every minute

On July 23, 2015 at her closing keynote speech for the annual online video event’s industry track, YouTube CEO Susan Wojcicki revealed Google’s online video site now claims over 400 hours of content uploaded every single minute.

Wojcicki also said YouTube watch time is up 60% year-over-year, which is the fastest growth YouTube has seen in the last two years.

Additionally, the number of people watching content on YouTube each day is up 40% over last year, as of March 2014.

“We’ve gone beyond an era of passive entertainment into a renaissance of immersive entertainment. Where the traditional rules of television—those 22-minute episodes or strict timeslots—are being rewritten in favor of new kinds of entertainment, interesting new faces and above all, engagement and community," said Wojcicki.

Story source: +Tubefilter


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A whole new Twitter for Windows 10

Twitter announced that Windows users will have a new Twitter experience optimized especially for Windows 10.

The new Twitter for Windows 10 will give you instant access to top Tweets, photos and videos without requiring a login.

You’ll also see Tweets right out of the box in live tiles from the Start menu.

Here are some highlights of the Windows 10 app:

♨ Twitter Live Tiles
♨ Multiple photo Tweets — upload up to four photos per Tweet
♨ Animated GIFs
♨ Vine playback
♨ Tweets with photos, Vine videos and other select content now show a preview in your home timeline
♨ Share photos privately in Direct Messages

Not too shabby...


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Pleasure, +Colin Bielckus.
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This is awesome: See the world in your language with Google Translate

Did you know the Google Translate app lets you instantly visually translate printed text - now in 27 languages?

Traveling abroad (or to the local China Town!) has just gotten a lot easier...

Google announcement:


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Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
Basic Information
Big web traffic for small budgets
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

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San Francisco Bay Area, CA
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