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Ana Hoffman
Works at TrafficGenerationCafe.com
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Ana Hoffman

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How to Fix Crawl Errors in Google Search Console

Everything you need to know about crawl errors, their importance, and how to fix them - at +Moz,

Search Console is divided into two main sections: Site Errors and URL Errors.

Site-level issues can be more catastrophic, with the potential to damage your site’s overall usability.

URL errors, on the other hand, are specific to individual pages, and are therefore less urgent.

#ns

Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.
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Brandon Schaefer's profile photoGill Andrews's profile photo
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That's very useful info! I had to deal with soft-404 literally yesterday. Now I understand better what it was about and am sure I've fixed it. Thanks +Ana Hoffman! ;)
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Snapchat = Snap Inc. The future of photography = Spectacles?

Spectacles is the first hardware product from the newly christened Snap Inc. aka Snapchat.

Described by Evan Spiegel, CEO of Snap Inc., as a 'toy, to be worn for kicks at a barbecue or an outdoor concert' (http://tgcafe.it/2cGyVzs), it's made quite a splash since its revealing late last week.

But why?

Why use a pair of video sunglasses instead of holding up your smartphone like everyone else?

What sets Spectacles apart?

THE SKINNY

☕ Spectacles’ camera uses a 115-degree-angle lens, wider than a typical smartphone’s and much closer to the eyes’ natural field of view.

☕ The video it records is circular, more like human vision.

☕ According to Evan Spiegel, that's what makes the resulting images fundamentally different. (http://tgcafe.it/2cGyVzs)

☕ Tap a button near the hinge and Spectacles will record up to 10 seconds of video.

☕ Each new tap records another clip.

☕ Spectacles video syncs wirelessly to a smartphone.

☕ Videos will be recorded in a new circular format that friends will be able to play back on any device.

☕ On phones and tablets, they’ll keep playing smoothly without changing orientation as you rotate the devices.

☕ On iOS, the glasses will transfer videos over Bluetooth by default, and high-resolution recordings will go over Wi-Fi.

☕ On Android only, a Wi-Fi option will be available.

☕ Recordings will be saved to Snapchat’s Memories section, so people will be able to add filters and illustrations to their videos after they’re recorded but before they’re posted.

☕ Spectacles charge while inside their special case. The charging cable can charge both the glasses and the case. One charge of the glasses will give you one day’s worth of video recordings, and the case will deliver an additional four charges.

☕ Spectacles will be available this fall, one-size-fits-all in black, teal or coral.

☕ Priced at $129.99, with limited distribution.

If you are up for a very interesting read about Evan Spiegel, Snapchat, Spectacles, and a whole lot more, check out this piece by Seth Stevenson at +Wall Street Journal http://tgcafe.it/2cGyVzs.

Seth writes:

"Though he calls it a toy, Spectacles also seems like a Trojan horse for Spiegel’s vision of the future: a way of taking photographs that is more natural, as the wearer turns reflexively to look at items of interest. The resulting scenes, he hopes, will feel less like bland camera-phone snippets than like an archive of memories. Or dreams."

Beautifully said.

What do you think? Is this something you might consider wearing?

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Twitter has introduced an “I don’t like this tweet option” for iOS users

Twitter has enabled a feature that lets you mark tweets that you don’t like - for iOS users for now.

This seems to be helpful if you elected to view Twitter's (new) algorithmic timeline instead of its traditional chronologically-ordered one.

(If you are not sure what I am talking about, learn about it here http://tgcafe.it/1osoHWy or see how to turn it off here http://tgcafe.it/22prZID.)

Presumably the more tweets you mark, the better the algorithm gets at determining what you like and don’t like.

You can learn more about controling your Twitter experience here: https://support.twitter.com/articles/20170134#controls

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Instagram is officially rolling out the Save Draft feature to iOS and Android users

Once you start creating an Instagram post, you can now save it as a draft and share it later.

How to save a post as a draft:

1. Tap the camera icon at the bottom of the screen, then take or upload a photo or video
2. Add effects, filters, a caption or your location
3. Go back to the filtering and editing step, then tap the back arrow in the top left
3. Select Save Draft at the bottom of the screen

Note: If you don't edit the post, tag people or add a caption or location, you won't be able to save the post as a draft.

To see posts you've saved as a draft, tap the camera icon and then tap Library. Posts will appear at the bottom of the screen below Drafts.

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Twitter sale? Twitter is said to be engaged in conversations with potential buyers to include Google and Salesforce.com

As reported by CNBC.com according to its sources - not officially confirmed.

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Twitter has received expressions of interest from several technology companies and may receive a formal bid shortly, sources said.
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Say Hello to Google Allo, Google's new messaging app. Core difference? Google's new Google Assistant

The brand-new Allo, available today for both for Android and iOS, has a number of interesting chat-related features, but what really makes it stand out is its capabilities involving search.

Meet your personal Google Assistant

In Google Allo, you’ll be introduced to a preview edition of the Google Assistant.

With your Assistant in Allo, you can have a conversation with Google — ask it questions and let it help you get things done directly in your chats.

Just type @google to bring your Assistant into any group chat. And of course, you can also chat one-one-one with your Assistant in Allo.

This is just the beginning of Google Assistant, by the way.

As Google writes http://tgcafe.it/2d33yfV:

"The Google Assistant is the next chapter in a journey Google has been on for many years to assist people in their everyday lives. We’re starting with a preview edition to show you just one way that your Assistant will work for you in chat. Over the coming months, your Assistant will be available in more Google products, working seamlessly throughout your day at home or on the go. The Assistant will initially be available in English, with more languages coming soon."

Should you try Allo? +Danny Sullivan is not impressed with it http://tgcafe.it/2cqBDpu, but he does like the idea of Google Assistant.

It was also said (can't remember where now ;) that Google Assistant is on its way to replace Google Now.
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😮 YouTube will shoot a FREE professional video for your business when you spend $150 to advertise on YouTube

You heard me right.

It's called YouTube Director Onsite https://director.youtube.com/

Let me say right off the bat that the service is only available in six major metropolitan areas: San Francisco, Los Angeles, Washington D.C., Atlanta, Chicago, and Boston.

To check if they're filming in your area, enter your zip code on the home page: https://director.youtube.com/

How does it work? THE SKINNY

☕ Choose a video template and they'll match you with a filmmaker to help you write a script.

☕ Your filmmaker will come to you to shoot, edit, and deliver your video—all in the same day.

☕ An ads specialist will get your video ad set up to help you reach the right audience for your business. You'll need to spend at least $150 on YouTube advertising.

☕ The entire process usually takes a few hours over 2-3 weeks.

If $150 still feels like a lot, The YouTube Director for Business app is a completely free way to start making video for your business. It is based on the same templates YouTube uses for Director onsite and it includes a ton of help content to help you make great videos using just your smartphone.

You can learn more about Director for Business here https://www.youtube.com/yt/advertise/make-video-ads.html

The video below is an example of the finished product.
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Maurizio Ceravolo's profile photoGiorgio Taverniti's profile photo
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+Maurizio Ceravolo wow :) GRAZIE!
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Happy 18th birthday, Google!
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Yahoo's massive data breach: what you need to know/do

Last Thursday, September 22, Yahoo "has confirmed that a copy of certain user account information was stolen from the company's network in late 2014 by what it believes is a state-sponsored actor," the company posted on its investor relations page. http://tgcafe.it/2dbrY8Z

THE SKINNY

☕ The breach happened in 2014.

☕ According to Yahoo, the stolen data include names, email addresses, telephone numbers, birthdays, hashed passwords, and some "encrypted or unencrypted security questions and answers."

☕ Yahoo believes no payment card or bank account information was stolen.

☕ Sounds like at least 500 million user account credentials were stolen, which would make it the BIGGEST breach of all time.

☕ Yahoo called the hackers a "state-sponsored actor," though it didn't identify a country behind the breach.

☕ Yahoo says there is no evidence that the hackers still have access to Yahoo's network or internal services.

WHAT TO DO

☕ Yahoo has taken steps to protect its users (http://tgcafe.it/2dx4eyd), including invalidating security questions and answers (not much else they can honestly do) - the real risk is in hackers using the passwords on other websites.

☕ The burden of minimizing the consequences of the breach lies on YOU:

- Change your password on all Yahoo accounts if you haven't done so since 2014 (won't fix anything, but always a good idea) or consider using Yahoo Account Key (http://tgcafe.it/2d4s1mz), a simple authentication tool that eliminates the need to use a password altogether.

- Change your password and security questions and answers for any other accounts on which you use the same or similar credentials as the ones used for your Yahoo Account.

- Review your accounts for suspicious activity.

- Be cautious of any unsolicited communications that ask for your personal information or refer you to a web page asking for personal information.

- Avoid clicking on links or downloading attachments from suspicious emails.

YOU'VE GOT TO BE KIDDING ME...

☕ Press reports indicate that Yahoo CEO Marissa Meyer knew about the breach as early as July, when the company was still finalizing its sale to Verizon.

☕ By law, Yahoo should have disclosed the breach to the public and its investors within four days, but the company didn’t notify Verizon until September 20 and told its users two days later.

☕ In August, TechCrunch heard rumors of a significant Yahoo breach and asked the company about it. A spokesperson for Yahoo told TC at the time, “We are aware of a claim..." http://tgcafe.it/2dmKUFf

☕ Yet on September 9, Yahoo said in a proxy statement, “To the knowledge of Seller, there have not been any incidents of, or third party claims alleging, (i) Security Breaches, unauthorized access or unauthorized use of any of Seller’s or the Business Subsidiaries’ information technology systems.” HA!

THE BACKLASH

☕ Sale to Verizon: the language assuring that no security breaches had occurred might give Verizon leverage to renegotiate the deal, or even to walk away, according to the Wall Street Journal http://tgcafe.it/2deEW7N.

Will they? Time will tell.

☕ Senator Mark Warner, a co-founder of Nextel and a former startup investor, has called for SEC investigation into Yahoo breach http://tgcafe.it/2dmKUFf

☕ Yahoo is already getting hit with lawsuits according to CNET http://tgcafe.it/2dmSvze.

On Friday, the firms Robbins Geller Rudman & Dowd and Labaton Sucharow filed a suit in the US District Court in the Northern District of California. The suit, for which the firm intends to seek class action status, accuses Yahoo of "failure to establish and implement basic data security" and being "grossly negligent" with user data, according to the complaint.

A separate class action suit was filed Thursday in US District Court in San Diego, according to the San Jose Mercury News http://tgcafe.it/2dmLUsZ. In that case, plaintiffs came to the lawyer BEFORE Yahoo announced the hack, trying to figure out how people were accessing their information.

Many more suits to come? You betcha.

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#t

image credit: http://tgcafe.it/2dbxrwJ
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Facebook overestimated average viewing time for its video ads by 60-80% for two years

Apparently, for the past two years Facebook only counted video views of more than 3 seconds when calculating its “Average Duration of Video Viewed” metric.

Video views of under three seconds were not factored in, thereby inflating the average.

The Skinny:

☕ The error was discovered about a month ago by Facebook engineers.

☕ The 'average duration of video viewed' metric should have been calculated as the total time spent watching a video divided by the total number of people who played the video.

☕ Instead, it reflected the total time spent watching a video divided by only the number of “views” of a video (that is, when the video was watched for three or more seconds).

☕ As a result, the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%, according to what the ad buying agency Publicis Media was told by Facebook. http://tgcafe.it/2dwe0kr

☕ To Facebook's credit, as soon as the discrepancy was discovered, it was fixed.

☕ Facebook also informed their partners and made sure to put a notice in the product itself so that anyone who went into their dashboard could understand the error.

☕ According to David Fischer, vice president of business and marketing partnership at Facebook, "We have also reviewed our other video metrics on the dashboard and have found that this has no impact on video numbers we have shared in the past, such as time spent watching video or the number of video views." http://tgcafe.it/2cWVDmB

☕ In the same post, David Fischer has also "sincerely apologized for the issues this has created for our clients."

Of course, due to the miscalculated data...

☕ marketers may have misjudged the performance of video advertising they have purchased from Facebook over the past two years.

☕ it also may have impacted their decisions about how much to spend on Facebook video versus other video ad sellers such as Google’s YouTube, Twitter, and even TV networks.

More at +Wall Street Journal http://tgcafe.it/2dwe0kr

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Will James's profile photoDavid Kutcher's profile photoAna Hoffman's profile photo
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+David Kutcher Yes, indeed - however, this is not exactly about counting views per se; it's about the 'average time spent watching videos', which should include both views under and over 3 seconds. Yet it didn't. That's what FB fixed in this case.
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Accelerated Mobile Pages (AMP) begin global rollout in Google mobile search results

AMP are officially moving beyond the “Top Stories” section of Google mobile search. http://tgcafe.it/2d3ybSy

The Skinny:

☕ You’ll now see a gray 'AMP' label that indicates a page is AMP’d in Google's organic mobile search results.

☕ AMP pages won’t get a special boost in mobile results - this is NOT a rankings change.

☕ When there are two versions of a page, Google will prefer and link to the AMP version.

☕ There are now more than 600 million AMP-enabled documents, up from 150 million this summer.

☕ AMP categories now go well beyond news content - shopping, cooking, travel, e-commerce and entertainment, among others.

To find out more about AMP, check out ampproject.org.
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Michael Ginsburg's profile photo
 
I'd love to implement AMP but won't do so until the protocol allows me to have opt-in forms on the AMPed version of my pages.
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Gird your loins! Google Penguin update: Penguin is now real-time

Google has officially confirmed they've began rolling out the Penguin real-time algorithm. http://tgcafe.it/2csRJDV

The Skinny:

☕ Penguin was first launched in 2012 and today has an update.

☕ Penguin is now real-time, so changes will be visible much faster, typically taking effect shortly after Google recrawls and reindexes a page.

☕ Penguin is now more granular. It devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

"...webmasters should be free to focus on creating amazing, compelling websites. It's also important to remember that updates like Penguin are just one of more than 200 signals we use to determine rank."

Good idea...

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Jeannette Marshall's profile photoGai Lorna's profile photo
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I didn't know either,, +Jeannette Marshall but Wikipedia explains it this way: Google Penguin is a codename[1] for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines[2] by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.[3] According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.[4]
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Ordinary is boring... Daring Entrepreneur, Blessed Wife, Grateful Mother - exciting past and amazing future to look forward to. Follow the leader!
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Big web traffic for small budgets
Introduction
If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

Including me.

That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

This might all seem foreign to you.

Stick with me and it will soon become second nature.

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San Francisco Bay Area, CA
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Russia - Russia, Germany, CA, SC, SD, AZ