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Amy Rogers
Works at Smarty Pants Media Solutions
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Amy Rogers

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An easy way to start your medical blog.
 
Got writer's block? Use one of these topics for your medical blog.
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Patients are bombarded with healthcare information and misinformation. Become the evidence-based resource they turn to first.

Medical Content Curation for the Medical Practice Blog
Good medical bloggers are already doing medical content curation. The great news it that is solves a problem and fulfills a need that patients have.
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I just listened to The Lede podcast that talks about mistakes we make and how we recover.

Here's to the pre-send checklist.
If there's one bit of creative user interface design that I love, it's the animation that appears when you're about to send an email in MailChimp. The chimp's finger hovers over ...
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Excellent tip!
 
Tip: Facebook allows you to create a call-to-action button on your business page. You can drive traffic to a website, video etc. If this isn't available on your page yet, keep checking daily as Facebook just started rolling it out.
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The About Page on most physician's websites in serious need of work. Remember that it probably isn't your colleagues that are using your site as much as your patients. If you need a CV for speaking or research, add that under a separate link and make the About Page focused on your potential patients. Here are some tips on how to do it.

http://buff.ly/1BHDVLs
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Don't mess with Coco Chanel.
 
Does your medical practice website pass the Chanel test? Find out in our inaugural blog post.
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Amy Rogers

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This weekend - it's going to be spectactular!
McKinney TX weather is something to brag about. With a February weekend full of sunny 70 degree days headed our way, there's a lot to like about the weather here!
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If you don't have a mobile responsive website, it's time to look at a redesign. With 40% of searches in 2014 on mobile, it's simply a must have.

http://buff.ly/15QrwaM
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Physicians have to understand that this expectation of connection applies to them as they plan how to market their practice. You've got to bring good bedside manner to the internet. Seth Godin on Marketing in The Connection Economy
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Content Curation can add incredible value to your website. By taking the health info they may already be seeing on the internet and adding evidence-based context, you provide a service and educate your patients at the same time.
A complete guide with step-by-step instructions for efficient and expert content curation.
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Social proof, which in the case of medical practices often comes in the form of patient testimonials and stories, is a valuable asset to your practice's online marketing.  Find out tricks to make the asking easy.
 
Our latest blog post: How to Ask Patients for Testimonials Without Feeling Like a Creep http://bit.ly/15rbzaj 
Here are four ways you can get your patients to say "yes" to giving you testimonials for your website.
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Have her in circles
304 people
Phill Grove's profile photo
Social Tulips Media Marketing (Pty) Ltd's profile photo
Nina Knox's profile photo
uun basuki's profile photo
Alfred Platte's profile photo
The Right Image's profile photo
Shazzad Hossen's profile photo
Talk of McKinney's profile photo
Apartamentos El Dorado's profile photo
Work
Occupation
Content Strategist
Skills
Content creation and marketing. Strategic content planning and management.
Employment
  • Smarty Pants Media Solutions
    Chief Content Strategist, 2012 - present
    I develop strategy and create content. That means I blog, write email campaigns, newsletters and other online material to engage your audience so they will want to to business with you. Because you are fantastic.
  • Rogers Academy for Troubled Children
    Headmistress, 2000 - 2012
    Educated three intelligent and hilarious children.
  • Georgetown University Hospital
    Physician, 1998 - 2000
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Tagline
Content Solutions for Savvy Entrepreneurs
Introduction
I help smart businesspeople develop a content strategy that serves the needs of their audience, establishes them as an authority, and channels curiosity into interest and interest into sales.

Internet marketing is a loud and confusing place, but with a clear content strategy you can rise above the chaos and achieve your goals and more. I would love to help you make that happen.

I am the founder of Smarty Pants Media Solutions, where you can find out more about the services I offer. I am also the owner of Get McKinney, a local website that features everything great about working and living in McKinney, TX.


Bragging rights
M.D., mom of three, good with power tools.
Basic Information
Gender
Female
Other names
Amy Mann
Ski Daddy has definitely earned their reputation as the Daddy of ski trips. The entire crew at Ski Daddy is knowledgeable, friendly and available. They make it easy to plan a ski trip because they think of all the details and make sure everything is in place for the group. In addition, their connections make it much more affordable to use their services than to try to cobble something together on my own. I won't ever plan a ski trip any other way.
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