Specializing in marketing research and digital strategy, Amy helps organizations improve customer experience by focusing on the convergence of marketing, branding and customer experience.
My passions for writing and research have crashed head-on with my love of business strategy and marketing. At Epsilon, I lead audience research and strategic planning for our Google account to build customer loyalty for high-priority Google products.
My digital research capabilities include content audits, competitive gap analysis, brand messaging audits, audience analysis, customer experience mapping and media analysis.
In my previous role at Relevance, I led the development of strategic integrated marketing frameworks for enterprise clients including Intuit, Intel, Rackspace, Macy’s and L’Oreal to improve lead acquisition.