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Amy Abascal
Works at Vida B2B Web and Marketing
Lives in San Francisco, CA
337 followers|20,305 views
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Amy Abascal

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If you’re reading this, you’re likely well aware of Marketing’s increased responsibility for today’s B2B sales cycle. As marketers, we know that our prospects prefer to research and evaluate on their own terms, waiting as long as possible to engage with Sales. (I am certainly guilty of that too!) With that in ...
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Amy Abascal

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FacebookTwitterGoogle+LinkedInE-mail Over the past year, B2B marketers have given a lot of lip service to the Buyers’ Journey. Armed with the insight that prospects wait as long as possible to connect with sales, we have taken up the gauntlet to create better, richer, more engaging pre-sales experiences. That said, it’s surprising that so many of …
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Doing persona-based marketing and wondering why you're still not getting the results you want? There's a reason for that – and a way fix it. Learn more here.
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In 2014, it will be sink-or-swim it comes to B2B marketing innovation. Learn about some of the most important new technology and what it means for your business.
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LOVE THIS!
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Amy Abascal

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Before There Were CMOs My first marketing job was for a database company that had no viable CRM. In today’s digital marketing age it’s almost hard to believe, but less than twenty years ago most companies didn’t have one. As marketers we were largely flying blind, and everyone knew it. Generating leads could pretty much ...
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Lessons I learned during my job hunt, this summer!
This summer, I was laid off after a very short gig at a failing tech start-up. What followed became the longest, most intense job hunt of my life. I spent two months solidly pounding the pavement
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What does the convergence of ad tech and marketing tech really mean for you? Learn the key ways that ad tech with intersect with the marketing funnel.
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We asked our friends, family and even pets to describe what Demandbase does. The answers will shock and amaze you!
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Account Based Marketing · Strategic Account Marketing · Company-Targeted Advertising · Increase Conversions · Personalized Content · B2B Web Analytics · Live Engagement · Sales IQ · Consulting Services · Who Uses Us · Customers · Case Studies · How Demandbase Uses Demandbase ...
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Learn how to convert marketing dollars to revenue with site retargeting built specifically for B2B companies.
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People
In her circles
224 people
Have her in circles
337 people
Simon Bennett's profile photo
Thomas Stocking's profile photo
Valentine Lovecraft's profile photo
Corby Kearns's profile photo
Mark Nyon's profile photo
Ed Hunsinger's profile photo
Monika Thomas's profile photo
Paul Willis's profile photo
Rob Walker's profile photo
Work
Occupation
Marketing Consultant
Skills
marketing, web, seo, online marketing, account-based marketing, content marketing, demand gen
Employment
  • Vida B2B Web and Marketing
    Principal Consultant, 2014 - present
    http://webandmarketingconsulting.com
  • Demandbase
    Director, Web Marketing, 2012 - 2014
Basic Information
Gender
Female
Relationship
Married
Other names
Diva, NetDiva
Links
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Tagline
Web and Marketing Consultant
Introduction

webandmarketingconsulting.com
Web and marketing rockstar. Awesome cook. Open source geek. Wino. San Franciscophile. Dustfish. Gardener. Pit bull mama. Siempre con queso.

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
All over California
Contact Information
Work
Email
Amy Abascal's +1's are the things they like, agree with, or want to recommend.
Marketing Influence Explosion: The Emerging CMO
www.brightfunnel.com

Before There Were CMOs My first marketing job was for a database company that had no viable CRM. In today’s digital marketing age it’s almos

B2B Marketer’s Guide to SXSW
www.demandbase.com

Headed to Austin? Check out our B2B Marketer’s Guide to SXSW and find the best sessions for B2B.

The Week in B2B: Facebook’s big news (for you), The stuff that should ke...
www.demandbase.com

This week’s top news for B2B marketers: Facebook has new options for B2B, the toughest issues facing marketers today and 5 companies to watc

Five B2B Insights That Actually Mean Something
www.demandbase.com

You won’t solve your data problem with more reports. You need the right reports. Learn 5 key insights that are helping B2B marketers make be

How to Choose the Right Marketing Automation Platform
www.demandbase.com

All marketing automation platforms are not created equal. Learn how and why to choose one that meets your unique needs.

Why Display Ads Matter For B2B in 2014
www.demandbase.com

In this webinar, Tom Stein, CEO of Stein IAS and Brian Barnum, CFO of Demandbase will discuss the latest advancements in B2B display adverti

The Week in B2B: Marketing IQ and Better Ways to Display
www.demandbase.com

This week’s top news for B2B marketers: Marketing technology is not one-size-fits-all, how CMOs can assess the tech landscape and best pract

B2B digital marketers discuss targeting and personalization success with...
www.demandbase.com

Babcock & Jenkins, Blue Coat Systems, CSC and RGIS share best practices for target account marketing.

With Demandbase Company Targeted Advertising, CSC has been able to be mu...
www.demandbase.com

With Demandbase Company Targeted Advertising, CSC has been able to be much more targeted and drive opportunities into the funnel from key co

The Week in B2B: Increased budgets, Focus on ROI and Smart Content
www.demandbase.com

This week’s top news for B2B marketers: Budgets are on the rise in 2014, with a focus on technology, analytics and content. .

Financial Services, Manufacturing and Software & Technology Fastest ...
www.demandbase.com

Demandbase Illuminates State of B2B Advertising in 2013; Releases Key Trends Around B2B Audience Segmentation, Targeting and Personalization

Limelight increases conversions by 30% with Demandbase
www.demandbase.com

Limelight Networks implemented Demandbase and has increased conversions 30%, streamlined its sales process and improved lead routing and sco

The Week in B2B: Must-Know Trends, 2014 Predictions
www.demandbase.com

We’ve rounded up the top articles and news for B2B marketers this week. Learn why content matters, how ads will impact you in 2014 and why t

Babcock & Jenkins on Account Based Marketing
www.demandbase.com

Lauren uses Demandbase as an important tool for account based Marketing programs with clients, allowing them to connect with their most impo

4 Digital Ad Trends That Will Shape Marketing in 2014
www.demandbase.com

What does the convergence of ad tech and marketing tech really mean for you? Learn the key ways that ad tech with intersect with the marketi

Why Persona-Based Marketing Falls Short
www.demandbase.com

Doing persona-based marketing and wondering why you're still not getting the results you want? There's a reason for that – and a way fix it.

Happy Holidays! :: Demandbase :: B2B Marketing, Account-Based Targeting ...
www.demandbase.com

We asked our friends, family and even pets to describe what Demandbase does. The answers will shock and amaze you!

Company-Targeted Advertising Gets Results for CSC
www.demandbase.com

CSC moved more of their target accounts through the sales funnel.

Making B2B Display Ads Take Flight: Turn Potential Buyers Into Real Revenue
www.demandbase.com

How to not waste money on companies who will never buy, while reaching and engaging with those who will.