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Amit Roy
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Quality Score Comes to Facebook Marketers as They announce Relevancy score as Key metrics to watch upon
 
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
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Why NoIndex Tags Aren't the Cure for All Your Site's Woes

Applying No-index in bulk might not help you to abate the doorway pages. One got to be tactful in applying no-index tags!! Here is why:
 
Why NoIndex Tags Aren't the Cure for All Your Site's Woes

When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves.

On today’s episode of Here’s Why,  I ask +Eric Enge to explain why you must be disciplined with your NoIndex implementation.

Get a complete transcript of this episode, as well as the resource links mentioned, at http://stonet.co/1EqWIfB

Subscribe to our channel to get all our Here's Why and other helpful videos >> http://stonet.co/STCYouTube

#seo  #plusonly
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AdWords  - 
 
Did you notice Quality Score Overhaul last weekend?

Most of the Keywords including brand keywords saw a major fluctuation in terms of quality score. Google outlined it as a bug and they reported to have fixed it by Sunday night. This was first reported by Barry Swatrz on Search Engine land and later Ginny Marvin brought it into light through her post!!
 
The bug affecting quality scores that we posted about yesterday [http://goo.gl/YOAXU6] is now fixed.  Thank you for your patience as we worked through this.  If you paused any keywords yesterday, we recommend that you un-pause them now in order to see the correct scores. These paused keywords will not reflect the correct score until one or two hours after being un-paused. 
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It's so inspiring
 
Don't stop Believing - Hold on to that Feeling!

I love this video of Ira Glass's words.  I think it's the essence of how we all struggle as we strive for creative success.  

I believe we are all guilty of comparing ourselves to others. We look at someone else who has volumes of amazing work and we compare ourselves to them.  I am the first person to put my hand up and say that I am guilty of wondering if my work will ever be "enough" or "good enough" to stand beside some of my friends, mentors and people that I admire.  I see them creating things that just blow my mind, and I wonder - how do they do that?, when do they have time?  And I look at the work I am churning out, and I think, "gosh, this is just not going to make it up there to stand beside the work that he or she is doing".  But, I came across this amazing video today and it has made me feel ok about the journey of creating.  This video made my heart sing and my smile come back, and I am happy to know that it is a journey and there is a breaking point where your work does become amazing.. Especially if you have good taste!  :) 

For those of you out there who are creating, and designing and working hard to achieve those lofty goals!  This video and post is for you!  All the Content Creators out there!  I am thinking of you this morning! 

#contentcreation   #designing   #storytelling   #iraglass  
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Finding More Mobile Friendly Search Results #MobileMadness  
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This should be another move towards mobile UX optimization from Google's End as you can actually compress your data.
 
Google’s data compression proxy service gives you the tools to reduce your data usage

Check this out: Google’s data compression proxy service is meant to save the user bandwidth, load pages faster, and increase security (since sites go through Google’s servers, the company checks for malicious webpages) on your phone and tablet.

More about Google's data compression: http://tgcafe.it/1a1v3oE

Until now, it has been entirely aimed at mobile. Makes sense, right?

However, +VentureBeat has discovered Data Saver extension for Chrome that allows you to do all that on your desktop.

Here’s the extension’s official description:

Reduces data usage by using Google servers to optimize pages you visit. Browse more for less!

When this extension is enabled, Chrome will use Google servers to compress pages you visit before downloading them. SSL and incognito pages will not be included.

What to do to get Google's data compression on Chrome:

♨ You can download the extension from Chrome Web Store at this link: http://tgcafe.it/1xm3Eb8

♨ You’ll need Chrome 41 or higher to use the extension.

♨ The extension should turn on by default right after you install it.

♨ To disable it, click the Data Saver icon in the menu bar and choose Turn Off Data Saver. Enable it again by clicking “Turn On Data Saver.”

What to do to get Google's data compression on mobile:

♨ The feature is turned off by default.

♨ To turn it on, fire up Chrome for Android or iOS, go to Settings, Bandwidth management, choose “Reduce data usage,” and then turn the toggle to “On”.

Does it really help?

According to +VentureBeat http://tgcafe.it/1a1vwqW

"Based on what we’ve seen so far, however, the savings are quite significant, though it’s hard to say if they scale as you browse for longer periods of time."

#mobilefriendly   #marketingnews  
_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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These keyword best practices can help take your account’s performance to the next level: http://goo.gl/tUAwue
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Google Best Practices - Keywords to the Wise

Keywords being the backbone and doorway to your business, you need to choose them wisely as they are the door ways through which your customer gonna find you and become your clients.
 
These keyword best practices can help take your account’s performance to the next level: http://goo.gl/tUAwue
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What's Your Spam Score!!!!
 
Woohoo! We just launched a new metric in OSE, check out all the details on Spam Score in our latest blog post by +Rand Fishkin - http://mz.cm/1Nv73Xm
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* #Google Teams Up with Health Firms To Develop AI Surgical Robots*
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Other Updates  - 
 
Bing ads with galore of annotations and trying to improve the CTR for the advertisers through added extensions!!
I noticed a huge ad unit appearing in the Bing Search Results today where the Bing Ads advertiser managed to lock out an astounding 11 lines at the top of the search results. The ad appearing for Williams-Sonoma caught my eye because of how many ad annotations (extensions) it had appearing at the same time …
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Major Quality score overhaul in #AdWords. Google says they fixed the bug last night.
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Tustin, CA
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Patna - New Delhi - Chennai - Allahabad - Hyderabad - Singapore
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Digital Marketing Professional
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Hey there, I'm an easy going but professionally very passionate guy and I love making new friends.
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Google Adwords Certified, Bing Ads Certified, Google Analytics Certified
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