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Amir Efrati
Lives in San Francisco
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Amir Efrati

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Our exclusive on what Google is up to in #Iot  and how it's trying to take a Brillo Pad (made of software) to smooth out the fragmented market.
Google wants its software to power any electronic device that connects to the Internet, whether or not it has a digital screen. To that end, Google is working on technology that could run on low-powered devices, possibly with as few as 64 or 32 megabytes of random-access memory, according to ...
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Amir Efrati

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Folks at +Google are beginning to sound a lot more like #Facebook  as display advertising becomes more important and value of search ads recedes.
Google’s announcement of new search-advertising tools earlier this week must have put a smile on the faces of executives at Facebook. Google’s moves bolstered Facebook’s campaign to lessen the value advertisers place on search ads. At the same time though, Google took steps to limit the fallout ...
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Can #comcast  beat #youtube ? See how it's pitching its planned web video service to content creators....  
Now that Comcast has abandoned its takeover of Time Warner Cable, the cable company can proceed with its long-planned move to take on YouTube and others with a national online video service offering short-form programs. The proposed video service would mark a brand new chapter for Comcast, which ...
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Here's why the EU case against Google makes no sense.
The European Commission’s antitrust case against Google is rubbish. I say that even though I was among the first to document the way Google has increasingly pushed Google Search traffic to the company’s own “vertical” search services like comparison shopping and local-business results at the ...
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Great article, very fair and balanced. 
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Amazing data from +Quettra from 6% of all Android phones, showing user retention rates of 19 popular social apps. [full chart below the fold] Some of the apps have a lot of work to do.
The hardest thing about building a mobile company isn’t gaining users; it’s retaining them. And by this measure most social apps, including Snapchat, Vine and Twitter, are doing badly compared to Facebook and, surprisingly, Blackberry Messenger, particularly in Asia’s emerging markets. The ...
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#Facebook  taking on #YouTube  by enlisting current YouTube partners for its big premium video push. Read all about it... 
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hola
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Our exclusive, in-depth look at the travails of Walmart.com 
Wal-Mart Stores is preparing to launch a subscription fast-shipping service similar to Amazon Prime to boost its online business and take on Amazon.com, according to people involved with or briefed about the product. Codenamed “Tahoe,” the service follows a painful multi-year software overhaul ...
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Good/big news for +Android developers!!
App stores have hardly been hotbeds of innovation in recent years. But Google is taking some new steps—albeit small ones—to evolve its Android marketplace, Google Play. At the Google I/O conference, scheduled for the end of May in San Francisco, the company is expected to announce several new ...
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Some disarray at #Google  robotics unit in the post-Andy Rubin period. +Jonathan Rosenberg takes over. But very exciting times for the space as machine learning advances now allow for robots to "learn" how to perform human tasks.
Google’s robotics unit—the former pet project of Andy Rubin—has had its leadership shuffled as it remains in limbo. The unit is now reporting to Jonathan Rosenberg, who oversaw Google’s products when Eric Schmidt was CEO but recently has taken a back seat, doing things like leading the operating ...
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New products coming from +Yahoo +Google  #Facebook  and #Layer ! 
The first mobile-messaging wars are largely over. SMS text-replacement services like WhatsApp and others have solidified their dominance. But as messaging evolves into a service beyond one-on-one communications, more battles are beginning. And the stakes are as big as controlling commerce or ...
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Big changes afoot at #Yahoo  under +Marissa Mayer and looks like it's only a matter of time before +Tumblr is folded in with the rest of Yahoo.
A major shake-up is brewing at Yahoo that could end Tumblr’s run as a standalone unit and rearrange the upper ranks of the Web firm’s product organization, which has struggled under CEO Marissa Mayer. She discussed some of the coming changes last week during an executive off-site meeting.
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The Ascension of Google's +Sridhar Ramaswamy. Great tale of an impressive ads infrastructure engineer and how he rose to the very top of the online advertising industry. 
In late 2013, Google’s top two ad executives, Sridhar Ramaswamy and Susan Wojcicki, were at war. They complained about each other to colleagues and tussled over an important new ad technology initiative. Tensions culminated in a meeting when Mr. Ramaswamy suggested Ms. Wojcicki and her team were ...
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Building up The Information, formerly at Wall Street Journal.
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I report. And I like the Internet. Read my coverage here: https://www.theinformation.com/reporters/amir-efrati
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True story: they screwed up one of my to-go orders and I called them to complain when I got back to my office and realized that. They immediately made me the right sandwich and hand-delivered it to my desk! They don't typically make such errors, of course, but that speaks to their great customer service. I'm a regular customer since they opened this location. Yum.
Public - 3 months ago
reviewed 3 months ago
Impeccable beef cheek and roast pork, tastiest apple crumble I have ever had, a simple and homey atmosphere. Wonderful local wines and beer. And even the fromage apres dinner was yummy. As they say here, il a ete parfait (It was perfect).
Public - 4 months ago
reviewed 4 months ago
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