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AMA Boston (American Marketing Association)
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#tbt  responsibly. 

Thursday has passed this week, but brush up on Throwback Thursday etiquette before posting next week, courtesy of +Mashable.
A complete etiquette guide to optimize your Throwback Thursday.
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Go beyond Excel and learn how to integrate data from Salesforce, Google Analytics and other sources in a visual Pinterest-style portal - in just 45 minutes!  On Wednesday, April 30, 2014 at 12pm EDT, join David Abramson, Director of Product Management, Logi Analytics, and Alice Stein, President, American Marketing Association - Boston Chapter for this valuable, free webinar. Now you don't have to be a data scientist to master enhanced analytics skills - register now!
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Getting some negative comments on social media and not sure how to handle them? Check out the Do's and Don'ts of Dealing With Negative Social Media Comments from +MarketingProfs. Or if you're already a pro on this topic, check it out for the perfect and hilarious examples! #socialmediatips    

Happy Friday, everyone! 
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Slapshotstudio's profile photoPhilippa Willitts's profile photoAMA Boston (American Marketing Association)'s profile photo
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+Slapshotstudio +Gary Vaynerchuk is a great resource for tips on social media! 
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A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories.

Most interesting, consumers turn to social only 15% of the time when they are researching a purchase compared to 97% of the time for search
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
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Check out the Top 25 Most Powerful Corporate Brands to see if your favorite made the list! +MarketingProfs 
Brand Management - The Coca-Cola Company is the most powerful global corporate brand, according to a recent report from CoreBrand.
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In their circles
14 people
Have them in circles
99 people
 
CMOs across the globe believe market and technology factors are the two most pressing external forces affecting their organizations. Half say they feel ill-prepared to handle the complexities ahead. (IBM CMO Study)

What does this mean for the future of marketing? What is the role of technology in its future?

Find out on April 24th:  
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Did you know AMA has a job board with TONS of jobs in Boston?

Be sure to check it out >> http://amaboston.org/marketing-jobs/
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Mark your calendar! The next AMA Boston event is Thursday, April 24th at 6pm with guest Jay Henderson, Strategy Director, IBM Smarter Commerce! Click for more details!
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+Boston Red Sox are back in #Boston  for the 2014 home opener at #fenwaypark !
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In their circles
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411 Waverly Oaks Road #331 Waltham, MA 02452
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The Boston chapter of the American Marketing Association, celebrating over 70 years of connecting marketers
Introduction
AMA Boston’s mission is to build a community of marketers to share experiences, learn about the latest marketing trends, and connect with other marketers.  AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations.

Learn more about becoming an AMA member.