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Alyssa Hertzig
magazine beauty editor * blogger at thesparklylife.com * cool mom
magazine beauty editor * blogger at thesparklylife.com * cool mom
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Should I Let My 8-Year-Old Dye Her Hair?
This is not my kid (yet!), but this is the look she wants. Photo via @kidswithcoolhair My eight-year-old daughter wants to dye her hair. Like really wants to. And not a soft, natural shade either. She wants "unicorn tips," which is essentially a blend of pi...
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Here's Why You Should Join BJ's Wholesale Club (Plus, Use My Secret Discount to Save!)
As you guys may have noticed, for the past few months I've been working with BJ's Wholesale Club , and during that time, I've become legitimately hooked on it. Today I'm going to tell you why I'm obsessed--and share an amazing membership discount with you! ...
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How I Spent 36 Hours in Los Angeles
The Jeremy at night My days are typically filled with school dropoff, errands, vet visits, and logging hours in front of the computer. But this week, I had the coolest experience and wanted to share it with you guys! Garnier invited me and a handful of othe...
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Meet The Mom Version of Back-To-School Shopping
We're smack in the middle of summer, but I can feel it: Back-to-school time is coming. I know this because I was in a store the other day and ran right smack into a huge display of school supplies. School supplies! In July!  I mean, is it just me, or does e...
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14 Cool Things You Need to Click On Today
That's my daughter on her way to "Job Day" at camp. She had to dress up as an occupation--and it had to be something that she could wear all day while still being able to play and not get too hot--and let me tell you, deciding on this outfit was a battle. S...
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Deal Alert! Here's How to Get FREE Mrs. Meyer's Cleaning Products
You've probably heard me rave about  Grove Collaborative  before, right? I've been using and loving it for over a year now, ever since  a friend turned me on to a deal they were offering at the time. So, I tried them just to get the deal--and I've since bec...
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It has taken me nearly three years to muster the nerve to write about getting laid off from my job as the beauty director of a major magazine.

Here's exactly how it went down...
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This Is What It Feels Like To Get Fired
This post has been almost three years in the making. First, I was too shell-shocked to write it. Then, I was too embarrassed. Then, there was a period of time when I worried that if I gave details like this, I'd have trouble being hired in the magazine indu...
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Happy Fourth of July!
Happy Fourth of July! What are you guys up to today? We celebrated early at our lakehouse this past weekend with friends, fireworks over the water, and sparklers. Today is round two, where I'm forcing my kids to wear red, white, and blue ( obvs ), and then ...
Happy Fourth of July!
Happy Fourth of July!
thesparklylife.com
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18 Cool Things You Need to Click On Today
Love this drawing by @melseysillustrations (She is selling prints of it, too!) I've been pretty MIA for the last week or so. Besides the news--which has been relentless and pretty tough to take--I've been swamped with "mom stuff," namely shuttling my kids t...
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