- Small Business BonfireFounder, 2011 - present
I am a small business collaborator. I consult small business owners, write about small business topics, bring entrepreneurs together, and speak to groups about starting, managing and growing small businesses. I have a passion for creating opportunities for collaboration and sharing knowledge; that is a common thread in all of the work that I do.
In 2011, I created an online community for entrepreneurs, the Small Business Bonfire, that provides an environment for entrepreneurs in all stages of development to network, make connections, learn from their peers and embrace new ideas.
My "in-the-trenches" small business journey started in 1999 and continues today through avertua, a business I created to provide small business owners with all-around support and business consulting to make their lives easier and their businesses more productive.
- Susquehanna UniversityCorporate Communications, 1995 - 1999
- West Virginia UniversityIntegrated Marketing Communications, 2013 - 2015
8 Secrets to Creating an Awesome Workspace | Small Business Bonfire
Everyone needs a room of their own: it’s the fundamental necessity for all creativity, inspiration and thought. Here are 8 steps to creating
How to Grow Your Customer Base on a Budget - Small Business Bonfire
Three potential marketing channels to explore that aren't the expensive traditional media outlets you can't afford in your small business.
Three Benefits of Using Help Desk Software - Small Business Bonfire
There are a number of benefits to using help desk software to foster greater harmony between your technology and the pros that use it. Here
How to Get the Most Out of Your Transactional Email Campaign - Small Bus...
Let’s take a look at some numbers around transactional messages and examine just how you can use them to your advantage.
7 Tips for Landing a Major Corporate Client - Small Business Bonfire
The best way to bring your business revenue, growth, and stability is to be a Fortune 500 company. Another way is to do business with one.
What You Need to Know About Changes Happening on LinkedIn Company Pages ...
On April 14, LinkedIn will be removing the Products & Services tab from all Company pages. Here's what you need to know.
Why It's Time to Upgrade Your Home Office - Small Business Bonfire
By Jo Disney So you’ve started your own business? Good for you! It’s a great feeling, being captain of your own ship. Like most startups and
8 Tips for Improving Company Culture - Small Business Bonfire
One of the benefits small business owners have is that it’s much easier to direct company culture and shape it for the better when your busi
5 Ways to Jumpstart Your Creativity in a Matter of Minutes - Small Busin...
There isn’t a magic anecdote that will suddenly make you more creative, but there are some things you can do to jumpstart the right side of
How to Create and Share Content That Gets Clicks - Small Business Bonfire
By Alyssa Gregory If you are promoting your small business through social media, you probably think a lot about content. Since emerging medi
Responsive Design: Developing Websites For All Sizes - Small Business Bo...
Responsive web design, a solution for making your website render correctly on any device, is the newest trend they need to master in order t
How to Spring Clean Your Business Finances - Small Business Bonfire
Using the spring to reassess is a great time to get back on track before you get too far into the year. Here are a few tips to help you get
Is this the end of the Twitter @-reply? | Kevin Kestler
Apparently the ‘@‘ symbol, which has been a staple on the Twitter platform since its inception, is too complicated for some.
Small Business Retail: Tips for the Five Senses - Small Business Bonfire
Make sure that shopping in real life is not a chore but an experience for the customer. Retailers can accomplish this by appealing to the fi
Social Media Marketing, Kids and Ethics - Small Business Bonfire
If you sell a product or service geared toward kids, you probably understand that marketing to minors can be sticky territory.
10 Highly Actionable Tips for a Better Social Media Campaign - Small Bus...
We've compiled a list of ten highly actionable social media strategies that should be implemented in your campaign this year.
Responsive Web Design: Learn the Basics For Your Business - Small Busine...
Do you understand responsive web design? Here are some basic techniques to help you get started so your business doesn't fall behind the tim
Digital Etiquette Essentials for Small Business - Small Business Bonfire
Here are a few commonsense tips for good digital etiquette in the workplace.
Starting a Small Business? Here are 3 Tips for Minimizing Risk
Minimizing risk can be easier said than done, but it’s certainly not impossible. Here are three tips to get you started.
Three Reasons Emerging Media Should Matter To You - Small Business Bonfire
It’s time to embrace the world of digital marketing. Here’s why you need to pay attention to emerging media.