Here's a very intriguing and insightful study on Social Media, which mentions that a third of Millennials actually believe that social networking makes them less satisfied with their lives, and 40% believe that they are "wasting their lives" by using it. The study notes: “While consumers are embracing all the new technologies and conveniences that are so much a part of the modern lifestyle, they are also wistful about those aspects of life -- including simplicity, intellectuality, and strong ties to nature’s rhythms -- that are slipping away."

This is something everyone should is using social media for business should read to get a better grasp on what consumers are looking for.
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