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Althea Taylor-Salmon
Works at Fortune Public Relations
Attended Open University
Lives in Hertford
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Althea Taylor-Salmon

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Making News Appealing to Journalists bit.ly/1PB1bAC
What makes a new story appealing to a journalist? We look at what’s needed to spark a journalist’s interest and, hopefully, make the headlines.
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Althea Taylor-Salmon

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HAPPY NEW YEAR ....
Burj Khalifa, known as Burj Dubai prior is the tallest man-made structure in the world,at 829.8 m (2,722 ft). Dubai is the most populous city in the United Arab Emirates . It is located on the southeast coast of the Persian Gulf and is one of the seven emirates that make up the country. Abu Dhabi and Dubai are the only two emirates to have veto power over critical matters of national importance in the country's legislature. The city of Dubai is located on the emirate's northern coastline and heads up the Dubai-Sharjah-Ajma
http://www.designrulz.com/architecture/2013/02/5-luxury-hotels-that-offer-the-sweetest-escape-in-dubai/
#dubai   #travelphotography   #architecturephotography  
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Althea Taylor-Salmon

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Sometimes, companies can go from being penniless to being valued at roughly $400 million within a single year, as one company in this list does. That example wouldn’t be the first time the realm of so
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Some of my  favourite #advertising videos http://bit.ly/1ercf3Q captured in my latest blog. Top of the list https://www.youtube.com/watch?v=nLVnNOpzcvo
Creative agencies have produced some masterpieces in recent years. Propelled by advances in both videography and social media adoption worldwide, creative marketing has a wider reach and spread than ever before. A little bit of originality in toying with audience expectations can go a long way in helping a new product hit the ground running or deliver an educational message. Here are some of our favourite campaigns – they’re groundbreaking, inspi...
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Colour your brand carefully, not just beautifully http://bit.ly/1KW9ZhR
Guest blog by Nicola Fisher, Creative Director, The Creative Haus, brand specialist Think of a colour, any colour Thought of one? OK, have you thought about the meaning to people of that colour? In reality, colour has huge implications for branding and logos. It needs to speak to the target audience and enhance your credentials or product, whilst also engaging your customers and staff. It’s a lot to expect of a colour, right? So where would you s...
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Althea Taylor-Salmon

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How can Snapchat be used as a tool for marketing and PR? We provide some ideas as well as listing some examples of it being used well.
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Can't wait to stay here!
Mr My Resort is a cozy boutique hotel and a charming bed and breakfast located in the historical center of Florence, with nice rooms, a lovely garden and a little wellness area.
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How to tell your brand story and make people take notice?  Here's a great example - https://www.youtube.com/watch?t=1&v=G4Sn91t1V4g
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Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys.  OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle.  I liked this video so much, I decided to see how other brands...
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http://bit.ly/1I34b5o -  this blog covers different ways to develop #infographics that will be shared.
Several years ago, infographics saw a surge in popularity. However, with everyone under the sun jumping on the bandwagon in order to bolster the presence of their brands, the inevitable happened: the web became saturated with terribly written, poorly designed infographics. While this has led some people to become  disenchanted with infographics, it’s important to remember that a genre of music is not to blame just because the artists within it ar...
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Althea's Collections
People
Have her in circles
204 people
Jim J Doyle's profile photo
Shaun Reinson's profile photo
Advan T1e's profile photo
Bob Brotchie's profile photo
Richard Hughes's profile photo
inside out INSIDE's profile photo
Lindy Asimus's profile photo
Peter Daniels's profile photo
Meg McAllister's profile photo
Work
Occupation
Public Relations Consultant
Skills
PR campaign strategy and planning, social media marketing, media relations, copywriting, promotions, event management, community consultation, design, print, website management, crisis communications
Employment
  • Fortune Public Relations
    PR Consultant and Managing Director, 2014 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hertford
Previously
United Kingdom
Contact Information
Work
Phone
01992 551 335, 01992 551 335
Email
Address
Hertford in Herts
Story
Tagline
Public Relations Consultant
Introduction
I am the managing director of Fortune PR, a boutique-size consultancy formed after 20 years at director in UK and international consultancies including Shandwick Communications and Golley Slater PR.  I have developed and led successful campaigns for blue-chip brands and entrepreneurial businesses alike; and we continue to work for large and medium sized business.

Fortune PR works closely with clients to help them tackle communications challenges.  We knit together business, PR and social media strategies to create solutions for communications problems that hold back business success.  But not all campaigns start with a problem!  We also launch and promote clients' products and services. 

Every business has stories to tell. We find the elements that capture the imagination of customers, prospects and the media and build engaging PR campaigns around these.

Our sector experience covers leisure, food, property, retail, B2B, charities, recruitment and technology.

Althea is a member of the Chartered Institute of Public Relations and the agency is a member of Public Relations Consultants Association.  It is rated by Recommended Agency Register following positive client reviews.

Visit our website for further details. 

Click to email me.

Education
  • Open University
    Social Sciences, 2004
    Social Sciences with Politics
Basic Information
Gender
Female
Looking for
Networking
Althea Taylor-Salmon's +1's are the things they like, agree with, or want to recommend.
Infographic: The Optimal Length for Every Social Media Update
blog.bufferapp.com

The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Boutique Hotel Florence Center | Mr My Resort | B&B Florence
www.mrflorence.it

Mr My Resort is a cozy boutique hotel and a charming bed and breakfast located in the historical center of Florence, with nice rooms, a love

The 10 Startups That Are Changing Social Media
www.socialmediatoday.com

Sometimes, companies can go from being penniless to being valued at roughly $400 million within a single year, as one company in this list d

12 Free Keyword Tools To Replace Google's Keyword Tool
www.internetmarketingninjas.com

Well, if you haven’t heard the news yet, the word on the street is Google has shut down their widely popular keyword tool for public use. No

What does your content marketing say about you?
www.digitalprintmanagement.co.uk

Last week’s post aimed to show how to engage with customers across multi-media channels by creating an identity and personality and using co

How to deal with tech media by @mikebutcher
www.slideshare.net

How to deal with the media, especially technology meda by @mikebutcher

The Number One Mistake Everybody Makes on Twitter
www.slideshare.net

I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.

Engineering talent
www.freshbusinessthinking.com

Professor John Perkins, Chief Scientific Adviser to the Department for Business, Innovation and Skills (BIS) is publishing a major analysis

Why You Should Not Ignore Pinterest in Your Social Media Strategy - Sear...
www.searchenginejournal.com

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential

Should We Prepare Young People To Be Entrepreneurs?
www.entrepreneurcountry.com

One of the key realisations of my early career was that, despite being employed, I was essentially a free agent. I’d spent a few years worki

First The Internet, Then Smartphones, Now Matternet is The Next Big Inno...
www.entrepreneurcountry.com

When you hear the word ‘drone,’ you can be forgiven for believing it to be a dirty, military term. However, one entrepreneur is rewriting th

Google+ racks up users
www.news24.com

Google is growing its social network Google+ at a rate that puts it second only to Facebook, despite critics saying the service would be dea

WaterAid
plus.google.com

WaterAid: water and sanitation for all, because water is life.

Facebook 2013 timeline changes
www.simplybusiness.co.uk

Facebook has undergone many changes, some of them widely accepted and some not quite so readily embraced. The social media giant is set to u

The F-Word! famine is the real obscenity
act.one.org

Please take action with ONE to ask World Leaders to help end famine for good.

VIDEO: What do people really think about international aid?
www.one.org

How much do the British public know about the amount spent on international aid? Do they think it should be cut or increased? We hit the str

Benefits Of Employee Volunteering
www.freshbusinessthinking.com

If local employers took a straw poll among their staff, they would probably be staggered by the high number involved in community and charit

TIPS FOR PITCHING JOURNALISTS AT LOCAL DAILY/WEEKLY PUBLICATIONS
www.sourcebottle.com

I was fortunate enough to host a Tweet chat with Greg Avery, Reporter at the Denver Business Journal on 'Tips for Pitching Journalists at Lo

12-year-old Boy Introduces Social Networking Site For Kids
www.bsckids.com

Zack Marks has all the makings of a successful entreprenuer. The twelve-year-old boy just launched a social network for kids called Grom Soc

The team at The Cambridge Web Marketing Co have been working with us for a number of years on various marketing campaigns. Their knowledge and expertise has been an invaluable asset for us, and they are always ready to help when we need them. We highly recommend them.
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