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I'll be interested to see if some craft brewery tries to dip its feet into the light lager market. I guess Epic has made some attempt with the Brown Rice ale (~4%, and not super light in color), but it's still pretty craft. Full Sail makes a pretty widely distributed and well-liked lager as well, but I still don't think that it has the potential to capture someone who just doesn't like what a lot of craft beer drinkers think of as 'beer.' With any luck, there's money and market share to be had, and ideally it could be with something that I like, too.
FILED JANUARY 9, 2012. Dear Client: Barrels of ink have been spilled over the past year describing how big beer has lost out to craft. It was the driving storyline of 2011. And while it's true A-B...
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