Well, at least among marketing & communications professionals. We'll see if the public picks up.
If iPhone 5 has the QR code reader built in, we're golden. Otherwise, it is still an education process plus a download.
Excellent point, Aliza. It would be great to see a reader built in to all smart phones. That would help get them more widely used.
Aren't Blackberry users, however, less consumer-y and more business-y? And aren't they losing market share...?
I've been watching the traction on QR codes for a while. The greatest "real world" snapshot I've seen was on AC Moore's Fan page -- the page admin asked fans if they'd use a QR code. Here are the responses: http://www.facebook.com/acmoore/posts/10150172217623702
Scott, I agree. I just meant the business owner or business focused person may already have QR codes on their radars while your everyday Jane/John Doe consumer who isn't paying attention to marketing trends may not even have an inkling about them yet.