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Aliza Earnshaw
Works at Puppet Labs
Attended University of California, Los Angeles
Lives in Portland, Oregon
577 followers|81,050 views
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Aliza Earnshaw

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Strange and fascinating story of how USAID funded a social network in Cuba that was supposed to (eventually) foment revolution. Points I took away from this:

1) Get as much demographic info on your audience as you can, feed them info they care about, and slowly lead them to the CTA.
2) Don't worry about running fake banner ads: No one will click on them anyway.
3) Even would-be political agitators have to figure out a revenue model.
USAid started ZunZuneo, a social network built on texts, in hope it could be used to organize 'smart mobs' to trigger Cuban spring
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You said it. No wonder so many other countries think our aid workers are spies.
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Have her in circles
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+Sherry Lamoreaux wrote a terrific article about why a journalist is a great hire for your #ContentMarketing team. Yes, I'm quoted, but there's lots more in here.
Why, when, and how to hire a journalist for your content marketing team, plus what a journalist-turned-content-editor has to say about it.
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Seeing as how a journalist would know how to write news stories that readers would enjoy reading then yes I would make sure tave someone who can create interesting articles on a Content team, marketing or not.
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People
Have her in circles
577 people
Alex Chamberlain's profile photo
Work
Occupation
Managing editor
Skills
Content strategy, editing, writing.
Employment
  • Puppet Labs
    Managing editor, 2013 - present
  • AboutUs
    VP, Client Services, 2009 - 2013
  • Portland Business Journal
    Staff writer, 2001 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portland, Oregon
Previously
Pondicherry, Tamil Nadu - Llangollen, Wales, UK - Los Angeles, California
Contact Information
Work
Email
Story
Tagline
Endlessly curious.
Introduction
I work at Puppet Labs in Portland, Oregon, where I write, edit & strategize with the marketing team.

Before joining Puppet, I worked at AboutUs for four years in marketing, business development & client services.

I wrote about business for more than 10 years before joining AboutUs, eight of those as a staff writer at the Portland Business Journal.

I love:
- Great writing
- Being outdoors
- Cats
- Yoga
- My family
(Not necessarily in order!)
Bragging rights
I make great uppma from amaranth and teff.
Education
  • University of California, Los Angeles
    English
Basic Information
Gender
Female