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Alight Analytics
Marketing Consultant
Today 8:00 am – 5:00 pm
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Big Data is becoming a common business term. But what is it? And how can you use it? Caleb Hyde, Alight's Senior Platform Developer, explains http://ow.ly/Mp1Us
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ICYMI Alight's Manager of Web Analytics, Rick Reinard, has a new Analytics for Marketers webisode out on Google Analytics campaign tracking. And with it comes Alight's FREE tracking tool! http://ow.ly/LY3lw
by   In this month’s Analytics for Marketers episode, Rick Reinard, Manager of Web Analytics, takes viewers through the process of campaign tracking in Google Analytics. Using Alight’s campaign tracking tool (available through our website) Rick demonstrates how to create uniform campaign tracked links, which allows for highly granular and accurate reporting. To download our ...
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Interested in understanding your customers' decision journey? There is no better person to explain it than Matt Hertig, Alight Analytics Co-Founder. #SMX #SMXWest
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The customer decision journey is no longer linear.
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Ring in the New Year with an #AlightInsight. Check out Caleb's latest post entitled, "System Provisioning on Amazon AWS" http://ow.ly/H4xFW
by The AWS platform has a bewildering number of components. I find it useful to think of the different components in terms of levels of abstraction for platform deployment. This is reflected somewhat in the AWS Documentation when selecting the Products selection in the drop-down menu from the top left. If you’re deploying just back-end computing ...
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Alight is pleased to announce it's selection as a Thinking Bigger Business Smart Company to Watch. To read Alight's feature and learn more about this award, please visit http://ow.ly/FqIkh
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Alight Analytics

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We are proud to announce that Michelle Jacobs, Alight Analytics Co-Founder, has been named a finalist for the Ernst & Young 2015 Entrepreneur of the Year award! This highly sought-after accolade represents one of the most respected business awards for entrepreneurs.

To learn more about this award, please view our press release (http://ow.ly/McbR1), and to see a full list of the esteemed finalists, please visit the EY Central Midwest landing page (http://ow.ly/Mcc97).
by KANSAS CITY, MO – EY today announced that Michelle Jacobs, Co-Founder of Alight Analytics, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the Central Midwest. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses ...
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We've got a great new blog post out today from Alight's Director of Marketing, Josh Shirley, on the top 5 things to look for in DaaS providers. http://ow.ly/LXKq8
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We're pleased to announce five new team members joining Alight! Click the link to read their bios! http://ow.ly/JpJrY
by KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm, is pleased to announce the recent hire of five new team members: Jason Norris, Ingrid Flaspohler, Christine Contreras, Shawn Hill, and David Wilcox. Jason Norris, Director of Business Development Ingrid Flaspohler, Client Solutions Manager Christine Contreras, Client Solutions Manager Shawn Hill, Software Developer David Wilcox, ...
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Here's Matt speaking at Digital Summit Phoenix!
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Matt's on deck and about ready to speak at Digital Summit Phoenix 2015. Be sure to grab your seat in Atrium Stage 3 at 10:55am!
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We've got a new blog post up this week from Brian Armstrong on Tableau Techniques! You can check it our here http://ow.ly/GhAGo
by Tableau opened up a whole new world of possibilities when they introduced Data Blending in version 6.0. Not only did this allow users to combine data sources without relying on SQL or a database developer (although joins can be more efficient), you could now combine data sources across databases or data types! Have an ...
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Contact Information
Map of the business location
510 Walnut St #301 Kansas City, MO 64106
510 Walnut Street #301USMissouriKansas City64106
(816) 359-3305alightanalytics.com
Marketing ConsultantToday 8:00 am – 5:00 pm
Monday 8:00 am – 5:00 pmTuesday 8:00 am – 5:00 pmWednesday 8:00 am – 5:00 pmThursday 8:00 am – 5:00 pmFriday 8:00 am – 5:00 pmSaturday ClosedSunday Closed
Alight Analytics is an award-winning independent marketing firm based in Kansas City, Missouri. We help our clients save money and spend more effectively by pooling all of their online, offline and performance data into one unified platform. And through a cutting-edge reporting system, we give it back to them in a way that allows for better decision-making. Our clients are becoming better marketers by enhancing their competencies through our process continuum: track, measure, target and predict.
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In their circles
26 people
Have them in circles
23 people
Alight Analytics's profile photo
Glorioso Tree Service's profile photo
Mike Wieners's profile photo
Jamie Rule's profile photo
Michelle Jacobs's profile photo
Gary Garth's profile photo
Anne Cull's profile photo
Mercy Zhu's profile photo
Cody Knopp's profile photo
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