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Alight Analytics
Marketing Consultant
Today 8:00 am – 5:00 pm
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Alight Analytics

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We're breaking from our five part blog series this week.

Instead, our newest Alight Insights blog post determines whether or not it's a good idea to integrate external data into Google Analytics.

http://ow.ly/Rmrmc
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Over the next five weeks, Alight Co-Founder Matt Hertig will be detailing the five major marketing measurement strategies companies currently utilize.

Where do you stand?

http://ow.ly/QLNxN
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We are pleased to announce that Michelle Jacobs, Alight Analytics Co-Founder, has been named to the Kansas City Business Journal's 2015 roster of NextGen Leaders! (Congrats Michelle!)

Michelle is joined by 24 other honorees who demonstrated key leadership not only for their respective companies but also the broader Kansas City community.

Click the link to find out more about this prestigious award. http://ow.ly/Psgme
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We are pleased to announce that Alight Analytics has been named a Bronze place winner for the 2015 Stevie Awards - Company of the Year! Congrats to all other Stevie Awards participants and winners! This is a huge honor and we are proud and humbled to share it with so many other great companies. http://ow.ly/OGFQK
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We've got a new blog post out this morning on our Alight Insights blog.

It's on Alight's top 5 tips when implementing Google Analytics on your website. Check it out!

http://ow.ly/Ox804
by We’re a Google Analytics shop here at Alight Analytics. We’ve implemented Google Analytics on hundreds of sites. We’ve been a Google Analytics Certified Partner and Premium Reseller for a number of years. And just recently—not to toot our own horn—we’ve also become a Google Analytics Apps provider. So, we’re sharing our top 5 tips ...
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We'll be in Savannah, GA next week at the AMIN Americas conference. Come on out! Matt Hertig, Alight's Co-Founder, speaks on Monday at 8:50 AM EST.
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Want to be a part of the Alight team? We're hiring! Check out our open positions ow.ly/NWqqz
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In their circles
26 people
Have them in circles
25 people
Tag Inspector's profile photo
Michelle Jacobs's profile photo
Zack Pike's profile photo
Susan Finch's profile photo
Wilsons Leather's profile photo
Jamie Rule's profile photo
Dustan Muckey's profile photo
Mercy Zhu's profile photo
Sean McLerran's profile photo

Alight Analytics

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What's your Marketing measurement strategy?

Learn why so many Marketers are using Excel and PowerPoint to analyze and visualize Marketing data, and why it doesn't work.

http://ow.ly/QV9JT
by   Microsoft Excel, or the Marketer’s binky, as I often refer to it, has become the default solution to tackling the data challenge we face in Marketing today. The process goes something like this: We download multiple reports from all the marketing systems we use, we piece together the data into Excel, we build charts, and ...
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Tableau 9.0 comes out later this month. Take a look at our new Alight Insight to brush up on all the changes before you upgrade. http://ow.ly/QqoWv
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What better way to start off the week than an Alight Insight? Read our newest post on Smart Channel Mapping http://ow.ly/OXdHf
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We had a great time presenting at Digital Summit Denver. We'll be here to until the end of the conference, so please stop by our booth and catch up with us!
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We're at Digital Summit Denver today, so come check us out and see Matt's talk! http://ow.ly/OpCQT
by KANSAS CITY, MO—Matt Hertig, Alight Analytics Co-Founder, will be presenting at Digital Summit Denver on June 16th at 3:25 PM. Hertig’s presentation, entitled “The First Rule of Marketing Analytics: Forget the Customer,” will put forth the notion that the customer decision journey is no longer a linear path. Instead, Hertig contends, customers reach conversion ...
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Contact Information
Map of the business location
510 Walnut St #301 Kansas City, MO 64106
510 Walnut Street #301USMissouriKansas City64106
(816) 359-3305alightanalytics.com
Marketing ConsultantToday 8:00 am – 5:00 pm
Monday 8:00 am – 5:00 pmTuesday 8:00 am – 5:00 pmWednesday 8:00 am – 5:00 pmThursday 8:00 am – 5:00 pmFriday 8:00 am – 5:00 pmSaturday ClosedSunday Closed
Alight Analytics is an award-winning independent marketing firm based in Kansas City, Missouri. We help our clients save money and spend more effectively by pooling all of their online, offline and performance data into one unified platform. And through a cutting-edge reporting system, we give it back to them in a way that allows for better decision-making. Our clients are becoming better marketers by enhancing their competencies through our process continuum: track, measure, target and predict.
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People
In their circles
26 people
Have them in circles
25 people
Tag Inspector's profile photo
Michelle Jacobs's profile photo
Zack Pike's profile photo
Susan Finch's profile photo
Wilsons Leather's profile photo
Jamie Rule's profile photo
Dustan Muckey's profile photo
Mercy Zhu's profile photo
Sean McLerran's profile photo