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Alight Analytics
Marketing Consultant
Today 8:00 am – 5:00 pm
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Interested in understanding your customers' decision journey? There is no better person to explain it than Matt Hertig, Alight Analytics Co-Founder. #SMX #SMXWest
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The customer decision journey is no longer linear.
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Ring in the New Year with an #AlightInsight. Check out Caleb's latest post entitled, "System Provisioning on Amazon AWS" http://ow.ly/H4xFW
by The AWS platform has a bewildering number of components. I find it useful to think of the different components in terms of levels of abstraction for platform deployment. This is reflected somewhat in the AWS Documentation when selecting the Products selection in the drop-down menu from the top left. If you’re deploying just back-end computing ...
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Alight is pleased to announce it's selection as a Thinking Bigger Business Smart Company to Watch. To read Alight's feature and learn more about this award, please visit http://ow.ly/FqIkh
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Alight Analytics is pleased to announce the launch of our newest product: ChannelMix Feed. ChannelMix Feed is a revolutionary, first-of-its-kind marketing performance data integrator and cleanser that allows organizations to connect any online or offline data source, regardless of its origin or file type. What makes ChannelMix Feed so beneficial for organizations is that it feeds this aggregated data back to the client on a nightly basis so they maintain total and complete security and control over it, and can analyze the data in order to report, model, and, ultimately, improve their marketing ROI.

ChannelMix Feed solves the data problem that plagues so many marketers, IT professionals, and Business Intelligence teams: siloed marketing data that individually doesn’t truly tell the whole story. ChannelMix Feed helps companies pull in all of that information to the tell the complete story.

http://ow.ly/EBZDR http://ow.ly/EBZzb
by KANSAS CITY, MO—Industry pioneering marketing analytics firm, Alight Analytics, today announced the first-of-its-kind marketing data aggregation platform, ChannelMix Feed, that will allow organizations to bring their aggregated, cleansed marketing performance data in-house, into their own data warehouses, for unlimited reporting, modeling and analysis activities. ChannelMix Feed is helping marketers, IT and business intelligence teams ...
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If you weren't able to make it out to yesterday's AAF-KC presentation given by Zack Pike, Alight's Director of Client Solutions, here's a great article about his discussion and it's contents http://ow.ly/EdG49
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We're pleased to announce five new team members joining Alight! Click the link to read their bios! http://ow.ly/JpJrY
by KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm, is pleased to announce the recent hire of five new team members: Jason Norris, Ingrid Flaspohler, Christine Contreras, Shawn Hill, and David Wilcox. Jason Norris, Director of Business Development Ingrid Flaspohler, Client Solutions Manager Christine Contreras, Client Solutions Manager Shawn Hill, Software Developer David Wilcox, ...
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Here's Matt speaking at Digital Summit Phoenix!
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Matt's on deck and about ready to speak at Digital Summit Phoenix 2015. Be sure to grab your seat in Atrium Stage 3 at 10:55am!
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We've got a new blog post up this week from Brian Armstrong on Tableau Techniques! You can check it our here http://ow.ly/GhAGo
by Tableau opened up a whole new world of possibilities when they introduced Data Blending in version 6.0. Not only did this allow users to combine data sources without relying on SQL or a database developer (although joins can be more efficient), you could now combine data sources across databases or data types! Have an ...
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GPSs have saved us a ton of travel time and heartache, why not apply this same principle to marketing? In his latest blog post, Matt explores what that looks like for marketers, and how Alight's four phase process -- Track, Measure, Target, Predict -- can get your marketing efforts from Point A to Point B efficiently and effectively.

http://ow.ly/EFxI1
by For more than seventeen years, I have been commuting back and forth to work, 80 miles each day. Of course, with the joy of commuting comes the joy of traffic. Yes, like many of you reading this, I am one of those people sitting behind you contemplating what it would actually cost to buy ...
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Fast Company's Chris Gayomali recently posted a very good article entitled, "Brands are Wasting Time and Money on Facebook and Twitters, Report Says." http://ow.ly/EBmeG

Interestingly, our analytics data corroborates this research.
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.
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Contact Information
Map of the business location
510 Walnut St #301 Kansas City, MO 64106
510 Walnut Street #301USMissouriKansas City64106
(816) 359-3305alightanalytics.com
Marketing ConsultantToday 8:00 am – 5:00 pm
Monday 8:00 am – 5:00 pmTuesday 8:00 am – 5:00 pmWednesday 8:00 am – 5:00 pmThursday 8:00 am – 5:00 pmFriday 8:00 am – 5:00 pmSaturday ClosedSunday Closed
Alight Analytics is an award-winning independent marketing firm based in Kansas City, Missouri. We help our clients save money and spend more effectively by pooling all of their online, offline and performance data into one unified platform. And through a cutting-edge reporting system, we give it back to them in a way that allows for better decision-making. Our clients are becoming better marketers by enhancing their competencies through our process continuum: track, measure, target and predict.
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In their circles
26 people
Have them in circles
22 people
Zack Pike's profile photo
Cody Knopp's profile photo
Wilsons Leather's profile photo
Ryan Riggin's profile photo
Michelle Jacobs's profile photo
Tag Inspector's profile photo
Tim Parry's profile photo
Anne Cull's profile photo
Alight Analytics's profile photo
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