Cover photo
Verified name
Alida Brandenburg
Works at
Attended University of California, Berkeley
Lives in Brooklyn, New York
855,348 followers|18,374,925 views
Have her in circles
855,348 people
The views, opinions, and content shared here are my own and not those of people, institutions, or organizations I am affiliated with unless otherwise explicitly stated. My profile is not affiliated with nor does it represent, the views, position or attitudes of my employer, its users, or any of my employer's affiliated companies.
    Director of Marketing, 2013 - present
  • Pandora
    2011 - 2013
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Brooklyn, New York
San Francisco, California
synchronism and symmetry
Paradise Punch Bubblicious Bubble Gum
hitting the beat with my body
eating salty french fries by the sea and tasting the ocean on my fingers
the velvety, full feeling of an orange section before it bursts open in my mouth
the scent of a cat's yawn
butterfly kisses
the tally system
lying in warm laundry
people who will unabashedly sing at the top of their lungs with me
proper grammar, syntax, and spelling
even numbers
the musky smell of first rain
saving bugs from imminent death
the macaroni and cheese crayon
yellow cake with milk chocolate frosting and round sprinkles
removing poppy caps at the first of spring
bossa nova jazz and crickets on warm summer nights
waking yourself up from a dream by boisterously laughing out loud at its silliness
lightning bugs
finding something that you thought you lost

The inner-workings of Alida:
Want to know more about me? These posts might help.

Community Guidelines- Please note:
This is a list of what will get you banned from my Google+ community. The rules are pretty simple, but also subject to my discretion and modification:

1. No name-calling
2. No hostility toward me or other users
3. No patronizing, condescension, or passive-aggressiveness 
4. No refusal to be open-minded and actually consider/examine another person's views, or ignore the counter-evidence being presented
5. And in the words of +Wil Wheaton: "Don't be a dick!"

The logic behind these rules is likewise simple: displaying this behavior is counterproductive to discussion, and they harm the health of our community. (More details here: "How to Grow a Community: Lessons Learned")

My thanks for your respect for these guidelines.
Bragging rights
I plus you just the way you are. • Official Google+ "Suggested User: Entertainment." • Pioneered first Google+ interactive cooking hangout and virtual dinner party, #TableforTen. • Featured on front page of Medium as "Editor's Pick." • Guest-panel speaker with OK Go for Future of Storytelling's "Future of Music and Technology." • Founder and curator of #FeelGoodFriday. • Mentions on Mashable, official Google blog, and Business Insider. • Selected two times over by Google+ community as one of the most interesting people to follow on Google+.
  • University of California, Berkeley
    Molecular and Cell Biology, emphasis in Neurobiology, 2006
Basic Information
June 22


Alida Brandenburg

• Blogging  - 
Has anyone used GroupHigh or have a sense for their reputation? 

Successful? Good ROI?
Amanda Holden's profile photoAlida Brandenburg's profile photoB Alexander's profile photoDawn Pyne's profile photo
[Pharrel breaks down and cries "Happy" tears on Oprah.]

I've had the fattest giggle-inducing, weak-in-the-knees school-girl crush on +Pharrell Williams ever since a decade ago he made skateboarding cool again in the hip-hop community and he threatened to sneak through my window at the end of his 2003 debut single "Frontin'."  **le swoooon**  Needless to say, I almost puked when +Natalie Villalobos handed the phone to him four years ago and he told me he loooooved meeeee.

But then he goes and breaks down crying on Oprah Winfrey after watching a montage of fan-made "Happy" videos, and just...I give up. I totally submit, guise. Done.

So many babies I want to have with this man. So many.

#happy   #oprahwinfrey   #pharrellwilliams   #pharrellwilliamshappy  
This unfiltered emotional display only makes the most likable man in pop music more likable*. After watching a montage of fan-made videos to his No. 1 hit "Happy" during his interview on Oprah Prime, Pharrell wept (and wept). When the renaissance man finally pulled himself together, he explained, "It's overwhelming, because it's like I love what I do, and I just appreciate the fact that people have believed in me for so long that I could make it ...
Daria Musk's profile photoRicardo Laviada's profile photoAzhar Channa's profile photoFrank DeMarco's profile photo
who are you
Add a comment...
[Feel-Good Friday: "Today was the best day of my life."]

Two little old ladies fly for the first time. I could not stop smiling, and most definitely teared up at the end when one of them tells her husband about her experience. What a delightful bit of storytelling sure to brighten your day.

Call your gradmas, people. And tell 'em ya love 'em.

One of the things I hate about today's world is that we take everything for granted. We communicate through light and electricity, fly in metal vehicles, and listen to music recorded decades ago through airwaves—yet everyone is like "whatever." Which is why I love this video of two old women flying for the first time.
Joy Johnson's profile photoLaughing Owl's profile photo
Add a comment...
Feel-Good Friday: "If you aren't in over your head, how do you know how tall you are?"

Dive head first.

#FeelGoodFriday    #quotes   #tseliot  
Dennis Phillips's profile photopablo escoberg's profile photonutan rajpoot's profile photoMain Daye's profile photo

Add a comment...
[Clever ad for breakdancing workshops will make you look twice.]

As seen on +Behance: Freddy, a leading producer of Italian sports and dance wear, presents a graphical project to advertise free ballet, break and tap dance workshops held by the best choreographers in Italy and worldwide.

A drawing represents the imaginary lines and curves traced by the body during the performance, but influenced and interpreted in various points by the Freddy Slounge Way, to create a new, personal dynamism.

See the other inspiring posters here:  

Which is your favorite interpretation? Breakdancing, ballet, or tap?

#design   #dance   #advertising  
Alida Brandenburg's profile photoMudassar Mughal's profile photoRob Go's profile photoAndrea Robinson's profile photo
Add a comment...
Have her in circles
855,348 people

Alida Brandenburg

Shared publicly  - 
so you want to be a writer?

if it doesn't come bursting out of you
in spite of everything,
don't do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don't do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
searching for words,
don't do it.
if you're doing it for money or
don't do it.
if you're doing it because you want
women in your bed,
don't do it.
if you have to sit there and
rewrite it again and again,
don't do it.
if it's hard work just thinking about doing it,
don't do it.
if you're trying to write like somebody
forget about it.

if you have to wait for it to roar out of
then wait patiently.
if it never does roar out of you,
do something else.

if you first have to read it to your wife
or your girlfriend or your boyfriend
or your parents or to anybody at all,
you're not ready.

don't be like so many writers,
don't be like so many thousands of
people who call themselves writers,
don't be dull and boring and
pretentious, don't be consumed with self-
the libraries of the world have
yawned themselves to
over your kind.
don't add to that.
don't do it.
unless it comes out of
your soul like a rocket,
unless being still would
drive you to madness or
suicide or murder,
don't do it.
unless the sun inside you is
burning your gut,
don't do it.

when it is truly time,
and if you have been chosen,
it will do it by
itself and it will keep on doing it
until you die or it dies in you.

there is no other way.

and there never was.

~Charles Bukowski
Sharon Gauci's profile photoYogesh Khandekar's profile photolenny band's profile photoJefin George's profile photo
CBuk Steinbecks travel with charly makes CBukowski much more relevant to me I see Charles as charly and of course atein
Add a comment...
"...since tweets can average 30 characters in length, a person following 1,000 people would see enough content in one day’s time to fill George Orwell’s Animal Farm four times over."    ~+Buffer 


Once again highlighting the prevalent noise issue in social media. Who is going to finally solve this? Will it be led by a cultural shift, or algorithmic ingenuity? 

James Avolt's profile photoBernhard Maier's profile photoNick Dean's profile photo
"To understand literature, Moretti argues, we must stop reading books."
Distant Reading
Franco Moretti
Add a comment...
[Saturday Morning Snuggles]

As many of you know, yesterday was some fanciful holiday called Sibling Day, which is really just an excuse for everyone to post pics of themselves as kids. (Whatevs. I'm into it.)

But I didn't post yesterday because you guys, I have the best fucking brother in the world, and I didn't want his awesomeness to get lost in the sea of all the other sibling love.

So here's to you, +Marley Brandenburg. Thanks for always sharing your ninja turtles, LEGOs, and K'NEX with me. And playing faeries with me, Lani and Nicole Clough in the imaginary kingdom we created down by the creek.

Also, thanks for not killing me when, out of envy, I snuck into your room, stole your 5th grade sex-ed assignment in which you had to care for a hard-boiled egg for one week to simulate parenthood, played with it in my room like it was my baby, then accidentally knelt down on it, crushing it into a million tiny shell pieces of egg infanticide. Oooops. (Did you get an F? I should hope so. That's bad parenting, leaving your egg-child at home unattended like that.)

Love you to bits. Let's eat crackers and watch Saturday-morning cartoons together again soon.

Alida Brandenburg's profile photoMarian Brandenburg's profile photoTony Ken's profile photoRoger Weber's profile photo
Yes she does Roger Weber, one of the best a girl could wish for! AND an extremely talented artist craftsman. Check out his Etsy site!
Add a comment...

Alida Brandenburg

Shared publicly  - 
[Subway Swaddling]

I know most people fiercely hate the claustrophobia-inducing subway trains in the winter, what with all the people smashed up together shoulder-to-shoulder-to-nose-to-shoulder in their puffy cold-weather gear and all (that nose is me, standing tiny at just under 5'1"), but personally, I found it deeply comforting. The feeling of being enveloped on all sides by fluffy down and vintage wool, a cushioned layer of warmth insulating me from the outside world, gave me a sense of serene safety and tranquility. I often closed my eyes and imagined the swaying of the train to be that of my mother's arms, the pressing in of coats and scarves around my body like an urban quilt swaddling me, offering me comfort and security as its tight embrace literally held me upright through the long, harsh winter. 

And a quiet would fall over the train as it sped along, nothing more than the "shh shh" of the tracks and wheels in communion, as if to say to us, "Hush now. I know. There's no need to worry. I'm here. And everything will be all right, my little ones."

A high of 70 degrees in NY today. I suppose it's time to pack away my winter things and thoughts of hugs from strangers' coats.

#nyc   #newyork  
TaShemia Mitchell's profile photoA Weaver's profile photoBill Weber's profile photoJerome Haughton's profile photo
Jesse M
I remember u posting this a week ago. I think u might have wrote about it too soon :)
Add a comment...
[Should teachers be allowed to friend students on Facebook?]

This school district says no. And a 79-year-old teacher was fired over it.

What do you noodles think? Fair? An overreaction? Is social media an appropriate thing for teachers to use to interact with their students?
A 79-year-old teacher was friends with about 250 current students on her Facebook page but that's against school policy.
Manny Brum's profile photoKerry Amburgy-Dickson's profile photoPreston Lathrop's profile photoWade Stubblefield's profile photo
She should have friended them on Google+

The school authorities would have been none the wiser.
Add a comment...