A true test of a Brand's strength.. is to strip it down to its most minimal form.. Great study on brand minimalism..
What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself. Check out more examples showing the progression of these packaged brands from their current appearance to their core elements.
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