Senior Sales Consultant, 2015 - present
Act as an expert on digital research portfolio within the German Marketing Effectiveness Practice Area and for clients across all verticals.• Client Partner with regards to marketing effectiveness, helping them to understand their key challenges, developing the necessary project design and finally converting this into business. • Maintain, extend and grow the client relationship within the German market with regards to marketing effectiveness.• Collaborate on data integration and data solution with regards to BIG DATA approaches together with local and international teams.
Partner | Online Marketing Manager, 2009 - 2015
Marketing Manager Digital & CRM with focus on business transformation, strategic planning, setup and execution of digital marketing/sales campaigns.
Marketing/Sales Operations, 2007 - 2009
Coordination and planning of sales campaigns/projects with the EMEA CRM/Web-Team• Advice and support for business developers with regards to Customer-Targeting and CRM requirements/performance• Setup and optimizing of landing pages for campaigns and events• Coordination of external partners and/or service providers• Campaign monitoring/reporting and process optimization for further activities and sales programs
Online Marketing Specialist, 2003 - 2007
Consulting, supply and execution of advanced online marketing services for Hyperion: technical preparation of email campaigns incl. dispatching, bounce management, unsubscribe management, analysis via statistical tools (response optimization) and Opt-In maximization• Siebel database administration and analysis for central region incl. quality improvements, regular and ad-hoc reporting• Internal consulting and technical integration of third-party contacts from list buyers, Hyperion partners as well as support in developing new contact segments for central region’s business development demands• Measurement of results on marketing programs for the central region in collaboration with marketing program managers (Fin Apps & BI)• Responsible project manager for 7.8 roll-out of Siebel release in central region incl. close collaboration with Corporate peers (Lisa Plotczyk)• Regular participation in Siebel calls (EMEA-level) as well as responsibility for implementation of Corporate’s Siebel-related initaitives (e.g. quality improvement) incl. collaboration with EMEA peers (Catriona MacLeod)• Responsible webmaster of hyperion.de domain incl. maintenance, updates, localization and creation of website content as well as close collaboration with EMEA peers (Anne Davies).• Event management and execution of local marketing campaigns with materials, logistics and on-site support