Senior Business Sales Consultant (Digital), 2015 - present
Act as an expert on digital research portfolio within the German Marketing Effectiveness Practice Area and for clients across all verticals.
• Client Partner with regards to marketing effectiveness, helping them to understand their key challenges, developing the necessary project design and finally converting this into business.
• Maintain, extend and grow the client relationship within the German market with regards to marketing effectiveness.
• Collaborate on data integration and data solution with regards to BIG DATA approaches together with local and international teams.
Partner | Online Marketing Manager, 2009 - 2015
Marketing Manager Digital & CRM with focus on business transformation, strategic planning, setup and execution of digital marketing/sales campaigns.
Marketing/Sales Operations, 2007 - 2009
Coordination and planning of sales campaigns/projects with the EMEA CRM/Web-Team
• Advice and support for business developers with regards to Customer-Targeting and CRM requirements/performance
• Setup and optimizing of landing pages for campaigns and events
• Coordination of external partners and/or service providers
• Campaign monitoring/reporting and process optimization for further activities and sales programs
Online Marketing Specialist, 2003 - 2007
Consulting, supply and execution of advanced online marketing services for Hyperion: technical preparation of email campaigns incl. dispatching, bounce management, unsubscribe management, analysis via statistical tools (response optimization) and Opt-In maximization
• Siebel database administration and analysis for central region incl. quality improvements, regular and ad-hoc reporting
• Internal consulting and technical integration of third-party contacts from list buyers, Hyperion partners as well as support in developing new contact segments for central region’s business development demands
• Measurement of results on marketing programs for the central region in collaboration with marketing program managers (Fin Apps & BI)
• Responsible project manager for 7.8 roll-out of Siebel release in central region incl. close collaboration with Corporate peers (Lisa Plotczyk)
• Regular participation in Siebel calls (EMEA-level) as well as responsibility for implementation of Corporate’s Siebel-related initaitives (e.g. quality improvement) incl. collaboration with EMEA peers (Catriona MacLeod)
• Responsible webmaster of hyperion.de domain incl. maintenance, updates, localization and creation of website content as well as close collaboration with EMEA peers (Anne Davies).
• Event management and execution of local marketing campaigns with materials, logistics and on-site support