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Alexis Rodrigo
Works at Magnetic New Marketing
Attended Ateneo de Manila University
1,697 followers|35,117 views
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Alexis Rodrigo

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Do you confuse features with benefits, and vice versa? This post will help you tell them apart.
One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits.As I became a more experienced copywriter, I found out that most people – including other copywriters – have a hard time distinguishing between a feature and a benefit. So I thought I’d share my thoughts here. Features Are About The ProductFeatures ar...
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Alexis Rodrigo

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From Anton: Merry Christmas and A Happy Minecraft New Year!
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Sup Anton and HappyFeet!
Just to say nice vid although i already watched it!

P.S:Sub me :)
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Alexis Rodrigo

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I'm on the 30-day Green Smoothie Challenge! Wanna join me? It's super easy :) Here are the ingredients in my green smoothie today: 1 cup coconut water 1 cup baby spinach 1 banana 1/2 cup green grapes 3 Tablespoons hemp hearts Yum, yum, yum! http://goo.gl/QafCuH
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Share your thoughts - Do You Really Need A Long Sales Page? http://alexisrodrigo.com/long-sales-page/
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Alexis Rodrigo

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Remember that the first responders are themselves victims of the typhoon. Don't be too quick to judge and criticize. Do you think you could do any better if it were you on the ground? With your own homes destroyed, and loved ones dead or missing?
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may bautista's profile photoAlexis Rodrigo's profile photoandi makan's profile photo
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+Alexis Rodrigo hehehe government ni Pnoy president, he can order anything to do anything to go there soon but NO no one came to give foos and water sir, they can use helicopters, dont tell me no helicopters in Luzon? hehe
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Custom Google+ URLs, I love it! Have you claimed yours? Here's mine: google.com/+AlexisRodrigo
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Have her in circles
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Alexis Rodrigo

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Check out this awesome LinkedIn meme - How to engage your connections on #LinkedIn http://t.co/g1FFvXcb7h
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Whoops, I think I'm guilty of Mistake #3 on my #LinkedIn profile. How about you?
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
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Did you know: The Canadian government will match donations for Philippines Haiyan relief, if given to registered charities. Here's a list of where you can send your donations: http://goo.gl/3YmK5f
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Thanks for the list, Lexi!
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Have you started shopping for Christmas gifts yet? 100% Pure products make awesome gifts -- they smell good and are 100% toxin-free. Until tomorrow only, get a bigger discount the more your order: All 100% Pure orders over... $50 will receive a 10% Discount! $100 will receive a 15% Discount! $250 will receive a 25% Discount! Order here: http://goo.gl/EoUNRI *Promotion ends 11/10 at 10pm Eastern *No promo code required *Discount will be applied once we receive the order so it will not be reflected in your order total until we process it. 
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People
Have her in circles
1,697 people
Lil Wayner's profile photo
pawar gaurav's profile photo
Stephanie Spann's profile photo
Nova S's profile photo
Wenzkie Sanggolian's profile photo
MADONNA OUIS CICCONE's profile photo
Bhupendr Singh's profile photo
John McDermott's profile photo
Yagya Sapkpta's profile photo
Work
Occupation
I help businesses attract more prospects and clients/customers through persuasive, engaging content.
Employment
  • Magnetic New Marketing
    Web Copywriter & Social Media Marketing Consultant, 2008 - present
  • Freelance Folder
    Contributor, 2010 - 2012
  • Vialect
    Web Content Producer, 2012 - 2014
  • UNICEF
    Communication STaff, 1994 - 2008
  • Philippine Children's Television Foundation
    Researcher, 1992 - 1994
Basic Information
Gender
Female
Story
Tagline
aka Lexi Rodrigo. Web copywriter. Internet marketing consultant. Earth lover. Blogger. Wife. Mom.
Introduction
Creator of the following blogs: The Savvy Freelancer, Natural Moms Blog, Couch to 5K Blog, and Magnetic New Marketing, among others. Yes, I like to blog.

I'm also currently obsessed with baking, especially gluten-free, vegan baking, due to my son's food sensitivities.

I'm no granola-munching, Birkenstock-wearing "green" Momma, but we do have a Green Cone in the backyard.
Bragging rights
Gave birth three times without pain medication or other drugs
Education
  • Ateneo de Manila University