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Alex Rodríguez
Works at YMMY
Attended School of Visual Arts
Lives in Tampa Bay, FL
1,385 followers|568,497 views
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Alex Rodríguez

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Here are 9 creative ways to stretch the value of your content to reach even more people.

http://creativestrategytips.com/sure-go-ahead-and-plagiarize-yourself-here-are-9-ways-to-do-it/
Here I give you some ideas to scale up content production, without necessarily starting from scratch every single time.
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Alex Rodríguez

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Twitter is banking on incentivizing content creators, by way of sharing revenue with them, to boost their video product. Seems to me like they should have learned from YouTube's very successful model long ago, but maybe large platforms are finally understanding the value of content and attention, and this is a move in the right direction.

http://www.cnbc.com/2016/08/30/twitter-will-now-share-video-revenue-with-individual-content-creators.html
The company hopes to lure content creators to post on the platform by giving them an easy way to earn money from their videos.
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Alex Rodríguez

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Great read, highly recommended. Filled with interesting stats, cases, benchmarks, and insights. #DigitalMarketing 
The stats this week are devastating (in a good way).
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Alex Rodríguez

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This is why I always say that online marketing is as simple as BACON, although some would mock that. If you ever see people promising quick riches by means not grounded in a long tradition of marketing fundamentals, you're probably being duped.
Traffic Monsoon, which is run by Charles Scoville,claimed to make people money through online advertising 'AdPacks'
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Alex Rodríguez

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Snapchat is already planning on introducing behavioral targeting for their ad product, something that not even Twitter has been able to make available.

How precise that behavioral targeting can be, I'm still unsure about. Snapchat users feed way less interaction data than Facebook does... But their private chats — ironically — may be the richest source of data they have right now.
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Alex Rodríguez

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Twitter is banking on incentivizing content creators, by way of sharing revenue with them, to boost their video product.

Seems to me like they should have learned from YouTube's very successful model long ago, but maybe large platforms are finally understanding the value of content and attention, and this is a move in the right direction.
The company hopes to lure content creators to post on the platform by giving them an easy way to earn money from their videos.
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Alex Rodríguez

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Great read, highly recommended. Filled with interesting stats, cases, benchmarks, and insights.

https://econsultancy.com/blog/68278-10-devastating-digital-marketing-stats-we-ve-seen-this-week/
The stats this week are devastating (in a good way).
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Alex Rodríguez

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When we write & schedule the whole week's email campaigns — as well as our client's — before the previous week ends.

http://ymmymarketing.com
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Alex Rodríguez

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Instead of wondering what you need to tweak to make your FB ads work, you'll now need to seriously look at whether your page is crap that shouldn't have existed to begin with.

Get on with the times. If your site is slow and not built for mobile, what the heck were you thinking?

BTW, those cheap web-builders that your hosting offers most likely never fulfill minimum requirements of the 21st century Web. 
Social network will limit where and when ads appear if they point to slow-loading sites
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Alex Rodríguez

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A new social channel only for teenagers. Kind of a stripped-down Snapchat, which blocks your mom from ever coming in.
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Alex Rodríguez

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A few of my thoughts on a small — yet significant — step you can take to make your business' marketing much more human.

http://snip.ly/o1hfv
So many times, we fall into crass de-humanization when we market online to prospect and current customers. This causes us to treat people as soulless meatb
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Alex Rodríguez

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La Biblia es una historia de misterio, o bien, de un Misterio. Antes de Cristo, el Misterio queda insinuado pero permanece guardado. Una vez manifestado el Mesías, a través de los apóstoles — particularmente Pablo — el Misterio es revelado por completo. ¿Y cuál es el Misterio?
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Alex's Collections
Work
Occupation
Creative Strategist
Employment
  • YMMY
    Creative Strategist / Art Director, 2013 - present
    Lean and mean shop providing top-notch marketing support. Web design & development, video, motion graphics, SEO, social media insights, and much more. See our website: http://thisisymmy.com
  • Mindclay Creative
    Director of Visual & Interactive, 2007 - 2013
  • Estudio Digital
    Animator, 1995 - 1997
  • World Images
    Animator, 1997 - 1999
  • Crush Digital
    DVD Menu Designer, 1999 - 2000
  • Home Shopping Network
    Director of Broadcast Graphics, 2000 - 2003
  • Spectrum Productions
    Animator/Designer, 2003 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tampa Bay, FL
Story
Tagline
Author of "Digital BACON"
Introduction
Hi there! Sure, you can call me Alex.

I develop high-end digital campaigns for successful companies looking to transform their brand and attract more business.

Bragging rights
I have the best woman in the world as a wife, and kids that I would do anything for.
Education
  • School of Visual Arts
    Computer Graphics & Fine Arts, 1999 - 2013
  • Conservatorio Nacional de Música
    Música Contemporánea, 1996 - 1997
  • Universidad APEC
    Advertising & Graphic Design, 1994 - 1995
Basic Information
Gender
Male
Very good food, great attention, a hidden gem!
Public - a month ago
reviewed a month ago
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