"How To Get On The First Place Of Google" Vs "What Entrepreneurs Should Really Care About"
Many business owners come to me, extremely concerned about how to be on the first place of Google. It seems like this is all they care about, as if just this factor will solve all their business problems.
However, this is not entirely the case, for two main reasons:
1) I've met business owners that are not
on the first place of Google, yet their businesses are doing quite well. They have a steady stream of sales, their customers are happy, and everything is great.
At the same time, I've met people who have managed to get on the first place of Google, yet their business never seems to take off, despite the increased amount of traffic that this undoubtedly brought them.
This proves to me that there is no direct correlation between being on the first place of Google, and business success.
2) At the same time, being on the first place of Google is such a vague term, that by itself it really means nothing. First place of Google for which keyword terms?
In my book, Digital BACON, I describe four different criteria for profitable keywords — Relevancy, Volume, Commerciality, and Competition. If a business is on the first place of Google, but not following the proper parameters for these four criteria, unfortunately it means very little.
Rather than being concerned about landing on the first place of Google, businesses should be focused on a much more important Key Performance Indicator: REVENUE.
That's right, good old revenue.
If one person lands on your online property and doesn't clearly understand what you do, what actions they should take, and why they're even there in the first place… What good is it to be on the first place of Google? In other words, how can increasing your traffic help your business, when each new person reaching you does nothing for your business?
Instead of being so concerned about getting on the first place of Google, you should look at your digital strategy as a whole. Look at where visitors arrive at your online experience, what they do next, how they can take steps to engage and do business with you.
Now… Does this mean that being on the first place of Google is a terrible thing to strive for? Not at all, and please don't misunderstand me here. We at YMMY help businesses raise their rankings for profitable keywords (according to the four criteria I listed before).
It's great that our business be listed under profitable industry keyword terms. Absolutely nothing wrong with that… As long as the rest of your strategy is tight and makes sense to both your customers and actually supports your business.
Have any questions?
Reach us at: http://ymmymarketing.com