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Alexander Lund
Works at DeVry, Inc.
Attended Hult International Business School
Lives in New York, New York
265 followers|6,809 views
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Alexander Lund

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People
Have him in circles
265 people
kulwadee chitmongkolthong's profile photo
Mauricio Navarro's profile photo
Ivannia Figueroa's profile photo
Daniel Aufricht's profile photo
Tina Houle's profile photo
Martha Tolosa's profile photo
Becca Matar's profile photo
Mark Whitaker's profile photo
Hemant Agrawal's profile photo
Work
Occupation
Online Marketing Manager at DeVry Medical International
Skills
digital marketing, social media, PPC, paid search, search engine optimization, email marketing
Employment
  • DeVry, Inc.
    Online Marketing Manager, 2013 - present
  • Econsultancy
    Digital Marketing Manager, 2011 - 2012
    • Manage digital marketing campaigns, in conjuction with other team members, of email, PPC, social media advertising, direct mail, affiliate advertising resulting in resulting in approximately $10 million in annual sales • Implemented the company's first CRM email strategy to increase the percentage of paying subscribers • Lead the use of unused website advertising inventory that resulted in over 5 million additional ad impressions and an increase in awareness of offered services • Prepare, launch, and analyze the company's weekly email marketing communications to 15,000+ subscribers using Lyris • Analyze website analytics and KPIs to maximize revenue and reduce cost per click and acquisition through Google Analytics • Schedule, launch, and track site ads using Google DART for Publishers targeting 300,000 monthly visitors • Work with editorial team to write, schedule and promote marketing related blog posts • Launch and manage marketing and promotion for internal and partnership webinars • Major clients worked with include Experian, KMPG, RichRelevance among others
  • 3M
    Digital Marketing Consultant, 2011 - 2011
    • Led a digital marketing team of 5 members, tracked individual performance and project completion for Graduate Program Consulting Project • Won proposal to double sales by $1 million through an eCRM and digital marketing strategy • Identified website analytic trends in regards to conversion rates and return visits through Webtrends • Analyzed website customer behaviour including average order value and website return visits • Conducted website testing, card sorting, consumer research and voice of customer interviews
  • Atlas Foods Systems
    Marketing Manager, 2009 - 2010
    • Spearheaded the marketing department of over 500 accounts worth $27 million in annual sales • Launched a marketing strategy for a new healthy Fit Pick™ product line • Launched a new Syfo™ water product line • Increased online based sales leads by 200% • Led the company's Digital Marketing Strategy that included: ◦ Designing and launching the company's new website including architecture, wireframes, and layout ◦ Uploading website content by utilizing Joomla Content Management System ◦ Creating multiple contact forms, images, videos, surveys, and applications ◦ Initializing a Social Media strategy by using Twitter, Facebook, and YouTube •Coordinated communications and correspondence from potential partners or consumers •Developed and presented business proposals worth $10,000 to $1 million in new annual sales •Advised the company's president, managers, and sales team in regards to marketing
Places
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Currently
New York, New York
Previously
san carlos, costa rica - greenville,sc - london, united kingdom - la fortuna, costa rica
Story
Tagline
Digital Marketer - Masters in Digital Marketing Graduate at HULT IBS - Passionate about Digital Marketing
Introduction

Alex is passionate about Digital Marketing and connecting brands with consumers online. Digital Marketing and its various fields, including social media, offer a tremendous opportunity for companies to connect with customers if done correctly. Alex enjoys practicing, being active, sharing his knowledge, and learning as much as he can about Digital Marketing and its fields.

Specialties: Google Analytics Certified. Experience and educational training in Website Development, Social Media, Mobile Marketing, Email Marketing, Search Engine Optimization (SEO), Display Ad Marketing & PPC, and Website Analytics, and Digital Marketing Optimization

Bragging rights
Crazy about Digital Marketing
Education
  • Hult International Business School
    Masters of Digital Marketing, 2010 - 2011
  • Bob Jones University
    Bachelor of Science in Marketing Management, Minor in Political Science, 2006 - 2009
  • Colegio Tecnico Regional de San Carlos
    Technical Degree in Electronics and Computer Maintenance, 2003 - 2006
  • Bob Jones University
    2006 - 2010
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
Alex Lund, Alex
Alexander Lund's +1's are the things they like, agree with, or want to recommend.
Econsultancy
plus.google.com

Publishing independent research and advice on digital marketing for businesses.

Go Travel Costa Rica.com
plus.google.com

Pura Vida, Costa Rica, Travel to Costa Rica

Marissa Mayer: More People Want to Work at Yahoo Now
mashable.com

Marissa Mayer's tenure as CEO of Yahoo seems to have helped the company in at least one noticeable way so far: more people want to work ther

UserTesting.com – Low Cost Usability Testing
www.usertesting.com

Usability testing has never been easier. The cheapest, fastest way to find out why visitors leave your website.

Google AdWords changes the game with enhanced campaigns
econsultancy.com

Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in

Marketers still need to work on mobile email: stats
econsultancy.com

While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently

Five examples of local PPC best practice
econsultancy.com

Local search is becoming increasingly important as consumers look to find information about the products and services near to them.

Apple winning the battle for a smarter enterprise
econsultancy.com

Apple and Google continue to fight for dominance in the enterprise app market and yet Microsoft are still being willed on by a committed dev

42% of US mobile users have clicked an ad on the mobile web
econsultancy.com

Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.

eBay opens up shop on the high street
econsultancy.com

eBay is opening a pop-up shop near London's Oxford Street, based entirely around instant purchasing via QR codes.

55% of shoppers abandon carts due to shipping costs: infographic
econsultancy.com

A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place.

Digital Cream New York
econsultancy.com

Econsultancy's Digital Cream is an invitation-only roundtable event for senior client-side/corporate marketers, large online publishers and

Pinterest shows Facebook how to make a great mobile app
econsultancy.com

It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, an

Alexander Lund | Digital Marketing Professional Seeking Exciting Career
alexanderlund.com

eCommerce in Latin America. Posted on September 14, 2011 by Alexander Lund. 4. E-commerce in Latin America Latin America is one of the marke

Is it Too Soon for Tablets? | Alexander Lund
alexanderlund.com

Is it Too Soon for Tablets? Posted on August 14, 2011 by Alexander Lund. Is it too soon for tablets? In a recent Econsultancy article, the R

Why Great Leaders Never Stop Training
www.inc.com

If you think you are done learning, you will fail. Check that: You have failed.

Why a Chief Digital Officer is a bad idea
econsultancy.com

The rise of the Chief Digital Officer has so far been most noticeable in the USA with a number of large companies appointing them.

Google Alerts: Still Broken
searchengineland.com

Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story. Soon after, Google told me things were improved. That’s not been t

¿Quieres incluir tu perfil de Google+ en tu blog? | SMLatam
smlatam.com

¿Quieres incluir tu perfil de Google+ en tu blog? 19/07/2011 escrito por Christian Lisogorsky Leave a Comment. A algunos les gusta incluir t

Awesome food and cheap! The twin waiters that work on Fridays are amazing and super good looking.
Public - a year ago
reviewed a year ago
2 reviews
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