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Alexander Lund
Works at DeVry, Inc.
Attended Hult International Business School
Lives in New York, New York
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Alexander Lund

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In his circles
232 people
Have him in circles
282 people
Alex Lund's profile photo
Nottoya Thelusma's profile photo
Mauricio Navarro's profile photo
Augustina Hina's profile photo
SHIBIN KUNJAPPY's profile photo
TradeOnApp's profile photo
Amy Wood's profile photo
alejandro hernandez's profile photo
Moises Nevett's profile photo
Online Marketing Manager at DeVry Medical International
digital marketing, social media, PPC, paid search, search engine optimization, email marketing
  • DeVry, Inc.
    Online Marketing Manager, 2013 - present
  • Econsultancy
    Digital Marketing Manager, 2011 - 2012
    • Manage digital marketing campaigns, in conjuction with other team members, of email, PPC, social media advertising, direct mail, affiliate advertising resulting in resulting in approximately $10 million in annual sales • Implemented the company's first CRM email strategy to increase the percentage of paying subscribers • Lead the use of unused website advertising inventory that resulted in over 5 million additional ad impressions and an increase in awareness of offered services • Prepare, launch, and analyze the company's weekly email marketing communications to 15,000+ subscribers using Lyris • Analyze website analytics and KPIs to maximize revenue and reduce cost per click and acquisition through Google Analytics • Schedule, launch, and track site ads using Google DART for Publishers targeting 300,000 monthly visitors • Work with editorial team to write, schedule and promote marketing related blog posts • Launch and manage marketing and promotion for internal and partnership webinars • Major clients worked with include Experian, KMPG, RichRelevance among others
  • 3M
    Digital Marketing Consultant, 2011 - 2011
    • Led a digital marketing team of 5 members, tracked individual performance and project completion for Graduate Program Consulting Project • Won proposal to double sales by $1 million through an eCRM and digital marketing strategy • Identified website analytic trends in regards to conversion rates and return visits through Webtrends • Analyzed website customer behaviour including average order value and website return visits • Conducted website testing, card sorting, consumer research and voice of customer interviews
  • Atlas Foods Systems
    Marketing Manager, 2009 - 2010
    • Spearheaded the marketing department of over 500 accounts worth $27 million in annual sales • Launched a marketing strategy for a new healthy Fit Pick™ product line • Launched a new Syfo™ water product line • Increased online based sales leads by 200% • Led the company's Digital Marketing Strategy that included: ◦ Designing and launching the company's new website including architecture, wireframes, and layout ◦ Uploading website content by utilizing Joomla Content Management System ◦ Creating multiple contact forms, images, videos, surveys, and applications ◦ Initializing a Social Media strategy by using Twitter, Facebook, and YouTube •Coordinated communications and correspondence from potential partners or consumers •Developed and presented business proposals worth $10,000 to $1 million in new annual sales •Advised the company's president, managers, and sales team in regards to marketing
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
New York, New York
san carlos, costa rica - greenville,sc - london, united kingdom - la fortuna, costa rica
Digital Marketer - Masters in Digital Marketing Graduate at HULT IBS - Passionate about Digital Marketing

Alex is passionate about Digital Marketing and connecting brands with consumers online. Digital Marketing and its various fields, including social media, offer a tremendous opportunity for companies to connect with customers if done correctly. Alex enjoys practicing, being active, sharing his knowledge, and learning as much as he can about Digital Marketing and its fields.

Specialties: Google Analytics Certified. Experience and educational training in Website Development, Social Media, Mobile Marketing, Email Marketing, Search Engine Optimization (SEO), Display Ad Marketing & PPC, and Website Analytics, and Digital Marketing Optimization

Bragging rights
Crazy about Digital Marketing
  • Hult International Business School
    Masters of Digital Marketing, 2010 - 2011
  • Bob Jones University
    Bachelor of Science in Marketing Management, Minor in Political Science, 2006 - 2009
  • Colegio Tecnico Regional de San Carlos
    Technical Degree in Electronics and Computer Maintenance, 2003 - 2006
  • Bob Jones University
    2006 - 2010
Basic Information
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Friends, Networking
Other names
Alex Lund, Alex
Alexander Lund's +1's are the things they like, agree with, or want to recommend.

Publishing independent research and advice on digital marketing for businesses.

Go Travel Costa

Pura Vida, Costa Rica, Travel to Costa Rica

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Awesome food and cheap! The twin waiters that work on Fridays are amazing and super good looking.
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